Transcript of "7 reasons to start building mobile apps for a long term income"
7 Reasons To Start BuildingMobile Apps for a Long Term Income If you like this report, check out Android App Invasion
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Table of ContentsReason #1: Mobile Apps Will Drive the Future of the Internet Page 5Reason #2: MOBILE APPS ARE THE FUTURE OF MOBILE Page 6 MARKETING!Reason #3: 47% of Marketing Companies Plan to Increase Page 7 Their Efforts in Mobile Apps in the Next YearReason #4: Mobile Apps Eliminate The Need For Mobile Page 8 SearchesReason #5: The Future of Mobile Apps and Affiliate Page 9 MarketingReason #6: Free Apps – How This Easy Method Will Make $$$ Page 11Reason #7: 20 Hot App Ideas You Can Build Immediately Page 12Conclusion: This is the Time When the Underdogs Can Prepare Page 13 to Be the Alpha DogsMake Money You Can Make Easy Money With This Report Page 14
Reason #1 Mobile Apps Will Drive the Future of the Internet It seems that everywhere we go lately someone is releasing their newmobile application. Analysts believe that the number of apps available willincrease or even surpass 33 billion within the next two years. Spendingthrough these apps in 2012 should top $13 billion. That is more than 5 timesthe amount since 2009 but the trends doesnt show of slowing down butactually exploding!Businesses are starting to understand that to build their brands in this era theymust develop the app store mindset. This has been widely driven by the factthat there are 236 million cell phones in the United States alone and thatnumber is expected to increase by an additional 20 million within the next twoand a half years. This is not including the rise in vast popularity of tabletdevices which is expected to grow to 82 million devices in the U.S. within thenext two years. Every one of these users surf the internet regularly opposed tostarting up their PC to do it.Although in this report I will cover the topics as listed I will refer to a coursethat can get you going in the app business over night with highly in-depthtraining as to leave no rock unturned throughout this report.With thousands of app developers in both the iOS market (Apple iTunes) andAndroid Markets, it is been widely thought of as a market for the elite andtech savvy developers. This has been a fact of the past but not the case inmore recent days. It is easier to get started now than ever before especially inthe Android markets and with the development of app building software.Now people that have been seeking a way to earn extra money or create theirown future can now take advantage of this lucrative market by developingapps the “people” want. In the next few pages, I will uncover the trends andhow you can get started immediately.
Reason #2 MOBILE APPS ARE THE FUTURE OF MOBILE MARKETING! Tablet devices have solidified this fact. Studies done by one of the mosttrusted and established sources of analytical data, Forrester Researchdiscovered that 9% of people that shop online already own a tablet.But even more incredibly impressive is the fact that they project over 82million people in the U.S. alone will own a tablet within the next two years.Out of the companies had involved in their study found that 21% of a m-commerce sales through their websites came from tablets. This can also besupported more by the increased demand for apps within tablets opposed tomobile phone users.A joint study conducted between Forrester Research and Bizrate found thatover 47% of tablet owners had purchased something online and another 13%had shopped using their tablets and planned on buying something in the nearfuture.Amongst all tablet owners, they said more people are more interested inshopping using their tablets than with their smart phones and nearly all ofthem also owned a smart phone.The survey found that people are in a more relaxed state and wanting to shopwhen using their tablets opposed to mobile phones or when using a PC.
Reason #3 47% of Marketing Companies Plan to Increase Their Efforts in Mobile Apps in the Next Year This fact has been dramatically increased by the use of tablets. Studiesdone by one of the most trusted and established sources of analytical data,Forrester Research discovered that 9% of people that shop online already owna tablet.But even more incredibly impressive is the fact that they project over 82million people in the U.S. alone will own a tablet within the next two years.Out of the companies had involved in their study found that 21% of a m-commerce sales through their websites came from tablets. This can also besupported more by the increased demand for apps within tablets opposed tomobile phone users.A joint study conducted between Forrester Research and Bizrate found thatover 47% of tablet owners had purchased something online and another 13%had shopped using their tablets and planned on buying something in the nearfuture.Amongst all tablet owners, they said more people are more interested inshopping using their tablets than with their smart phones and nearly all ofthem also owned a smart phone.The survey found that people are in a more relaxed state and wanting to shopwhen using their tablets opposed to mobile phones or when using a PC.
Reason #4 Mobile Apps Eliminate The Need For Mobile Searches Mobile apps allow you to get AHEAD of the need for mobile searches inyour niche. Why do people search for information?Because they don’t have it already. The mobile app allows you to givecustomers information WHEN or BEFORE they actually need it. Simply put: ifcustomers have a pizza restaurant’s app on their smartphones, and get acoupon for 50% off a large deluxe pizza via the app, who will they call whenit’s time to order pizza?This has profound implications on branding and business channel innovation.You can see that these five reasons are really just five interconnected parts ofone BIG reason. If a customer downloads your mobile app, you have adistinct, overwhelming advantage over all of your competitors. As long asyour app is on their phone, you can market to them directly- in real time – thethings they value the most. And you will transform them from customers toclients, and from clients to relationships.
Reason #5 The Future of Mobile Apps and Affiliate MarketingFrom an online rag called Visibility Magazine, writer Peter Hamilton from thecompany Has Offers explains how mobile apps are changing the face ofmarketing and even further, affiliate marketing. It is the direct copy from themagazine and the reference link can be found at the bottom of this page. It isvery compelling and could be better explained than this…“Smartphone usage is growing rapidly. According to StatsCounter Global Stats, mobile internet usage doublesevery year. Mobile closed 2011 at 8.5 percent of global internet traffic and is on target to close 2012 at just under20 percent of all global internet traffic. As I write this, Apple just surpassed 25 billion app downloads. The iTunesApp Store and Android Market combine for a total of more than 1 billion apps.In 2011, mobile advertising represented a $1.4 billion dollar market. Clicks increased by 711% over 2010.Requests went up by 698%. Revenue from mobile advertising increased by 522%. Facebook mobile advertisingisnt live yet, but Facebook is predicted to represent $1.2 billion in mobile advertising on its own.All this adds up to mobile apps offering a promising new way to approach lead generation. Installing a freemobile app is the new lead. In-app purchases are the new sale. A user providing their phone number is theequivalent of collecting an email address. Sending real-time notifications to an app is the new email list.Mobile Apps and PPCAffiliate marketers who rely heavily on PPC should love mobile appmarketing. Arbitrage is still a viable methodof marketing in the mobile app world. You can still buy remnant traffic through DSPs. Apps provide a newavenue with the ability to buy app-to-app traffic from mobile ad networks. Some current desktop spends canlikely be redirected to mobile campaigns to increase effectiveness.One key advantage of mobile app advertising is the greater ability to accurately target your desired market. Geo-targeting works on the desktop, but mobile makes it easier to target by local geography. Targeting by device andoperating system provides further context for an advertising offer. For app-to-app marketing, you can effectivelytarget offers related to the specific application being used, much like Amazon suggesting related products ontheir landing pages. This targeting improves the ability to avoid running ads for people who have no interest inyour product.Benefits for Mobile AffiliatesAffiliates benefit from high conversion rates for mobile app offers. The marketing funnel is a more seamlessexperience because the affiliate sends the click directly to the app download. The average affiliate payout ishigher in mobile affiliate conversions. Depending on the affiliate commission structure, affiliates can continue toreceive compensations over the life of an install.The average smartphone user downloads 65 apps, with each app session lasting 4.5 minutes. Users with an appinstalled are far more likely to make a future purchase, which allows for making lifetime value calculations whendetermining ad spends.Opportunities in Mobile App Affiliate MarketingThe affiliate market requires some reeducation as mobile continues to increase in importance. A majority ofaffiliates dont know where to find mobile app offers, because the traditional networks either arent exposingthem or arent offering mobile-specific campaigns. Affiliate networks specializing in mobile apps are just gettingstarted. Few advertisers and affiliates understand the tracking process of mobile, which requires different
methodologies from the cookie based systems that dominate the desktop.From our own data at HasOffers, we see mobile playing a significant role in affiliate marketing. Our serversprocess more than 10 million clicks per day, which translate to more than $1 million in daily payouts to affiliates.Nearly 20% of click traffic on HasOffers originates from a mobile device. Most affiliates already see some mobiletraffic even if they arent targeting mobile. Mobile app offers convert better than desktop offers, but affiliates arestill directing mobile traffic to traditional affiliate offers.Challenges of Mobile App Affiliate MarketingTracking on mobile is more complicated than cookie based systems. Third-party cookies are blocked by defaultin most mobile browsers. Sandboxing often prevents two apps from sharing information, even if the user iswilling to give permission. Many solutions focused on the UDID for iOS devices early on and are having to retoolnow that Apple is closing off device IDs as a way to track. Even if Apple were to continue to allow UDID accessfor tracking purposes, its highly likely the FTC will define UDID as personally identifiable information and banuse by the end of 2012. To properly track mobile app affiliate campaigns, a finger printing solution is required.The Future of Mobile Apps and Affiliate MarketingTheres no doubt mobile is here to stay. As I indicated earlier, mobile internet usage is expected to double againthis year. New apps are downloaded daily and in-app purchases continue to increase. The opportunity forFacebook to further change affiliate app marketing is looming. The real question is who is going to lead thecharge in taking advantage of this opportunity?”Ref; http://www.visibilitymagazine.com/hasoffers/peter-hamilton/the-future-of-mobile-apps-and-affiliate-marketing#
Reason #6 We Have Surpassed 50 Billion App Downloads From Just Over 7 Billion in 2009 The trend of mobile surfing is here to stay and that can be solidified bythe sheer numbers achieved from mobile app downloads across all networks.What the late Mr. Jobs had planned out from the beginning has certainly gonemain stream… globally.Since the concept of mobile apps within smart devices started over 9 yearsago the trend of using mobile devices has grown exponentially. Where there issuccess there to will be new competition as Apple has seen since developingtheir concept with RIM, Microsoft and Apple’s direct rival… Google.Apple was boasting in December 2011/January 2012 that it had reached 25billion downloads of mobile apps through their app store iTunes. A veryimpressive number until you start to look at Google statistics and their Androiddevice numbers.Google came out as direct competition to the iPhone offering their platform toall the other Silicon Valley phone developers and has created quite the splash.In two years Google achieved 15 billion downloads of Android apps throughtheir Google Play store alone in July 2012 which took Apple over 8 years toaccomplish. At the same time Apple announced that it had achieved now 30Billion downloads and counting.Fast forward to September 27th, 2012, Google’s 14th Birthday and the header ofGoogle Play said they have now achieved 25 billion downloads and counting.Is it possible that Google actually achieved 10 Billion downloads in a matter ofmonths? Either way, the numbers are staggering and one thing that hasn’tbeen mentioned here is that for Apple’s one app store… iTunes, there are over10 very successful app stores for Android apps which compiled together wouldprobably dwarf the number of downloads Apple has achieved to date.Knowing these numbers are relatively real, the facts speak for themselves andthis exploding trend is here to stay and we haven’t even come close to themecca state at which the global masses are involved… but it’s coming!
Reason #7 Google Buys Developer of Snapseed It is now common knowledge that Google acquired Nik Software, thedeveloper behind a number of different photography applications. Their mostsuccessful app, however, is Snapseed, an Instagram-like iOS (Apple)photography app that was named Apples 2011 iPad App of the Year.Snapseed has more than 9 million users on the iPhone and iPad, and thecompany is working on a version for Android devices as well. From NikSoftwares blog post announcing the acquisition:“We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’vebeen guided by our motto, “photography first”, as we worked to build world class digital imageediting tools. We’ve always aspired to share our passion for photography with everyone, and withGoogle’s support we hope to be able to help many millions more people create awesome pictures.We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of ourjourney as part of Google.All our best!The Nik Software Team”What does this mean to the World? Well there have been very few failedprojects that Google has developed or acquired. Their uncanny ability toalmost see into the future can predict upcoming and growing trends as if theyalready knew about them and are paving the way. Another fact is that it iswidely known to most marketers but not to common folks outside of theinternet marketing World that Google can be ruthless when it comes to theirsuccess in business such as the acquisition of Nik Software, one of Apple’s topdevelopers!If you follow Google’s actions some people say Google is doing this to takecontrol of both markets by acquiring Apple’s top developers knowing thismarket place is only going to get larger and more profitable. The main way tostay successful in business is to clearly identify the future trends andcapitalize on them early. This is something the executives at Google are verygood at… so in laymen’s terms, this trend is here to stay!
Conclusion This is the Time When the Underdogs Can Prepare to Be the Alpha DogsIn late September 2012 a new course created by a well-known marketer takesthe nonchalant approach to delivering a heavy blow at the big "app" companiesby showing how the average person with little money to spare can rip out ofan average or below average lifestyle and create a terrific future forthemselves and their families.It exposes the truths into how easy creating mobile apps really is and how toprofit to the extreme from this explosive trend literally overnight.Judging by the leaked video from the course on the sales page, this man is notafraid of exposing any of the industrys dirty little secrets and what wasthought to be only a market for the elite.Although the package is dressed a bit, it was made for the average Joe whohappened to be lucky enough to stumble upon it.It is well worth the visit;Android App Invasion
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