Location Intelligence for B2B Sales & Marketing

Location intelligencefor B2B sales & marketing
Leverage the benefits of mapping your business data

In this presentation
What is location intelligence?
What are the benefits of using location intelligence?
How can I show the results of using location intelligence?
How can location intelligence help B2B sales & marketing?
What’s so special about eSpatial OnDemand GIS™?

Mapping data, and analysing it from a geographic perspective.
Sometimes also referred to as a “Geographic Information System” (GIS).
Well-known in certain industries, butnew to most businesses.

Location intelligence software
+
Data
=
Mapped business data

Gain additional insights into existing sales & marketing data.
Plan geographically targeted marketing campaigns.
Compare sales territory performance.
Allocate sales personnel and resources effectively.
Improve operational efficiency and reduce costs.
Make better business decisions!

Clear, visual maps.

Detailed charts.

Share data in the software, or on screen.

Print out maps and reports.

Display results on your intranet or public website.

Anna Jones is the Sales Manager at a stationery company in the greater London area.
Anna wants to identify her most valuable sales territory in a certain month. She needs to map theterritories and their revenue figures for that month.

Anna views a base map.

She layers on data showing the sales territories.

Anna adds in revenue figures for each territory – and views her mapped data.

John Smith is Anna’s colleague – he’s a MarketingManager at the same company.
John wants to run a marketing campaign increase coffee sales. He needs to map the value of customers’ coffee purchases, to identify whether he should create a geographically-targeted campaign.

John uses the same base map as Anna.

He also uses the same sales territory data.

John adds data showing customer locations and coffee spend figures – and views his mapped data.

Delivered by GIS experts.
No desktop software or additional hardware.
Anywhere, anytime access with a supported browser & Internet connection.
Inexpensive subscription-based pricing.
The quickest, easiest way to start mapping your business data!

What next?
Already a customer?
Request further assistance by emailing: support@espatial.com
Not a customer yet?
Get a 14-day free trial: www.espatial.com/try-now
Request a custom demo: www.espatial.com/request-a-demo
Contact a member of our pre-sales team: OnDemandGIS@espatial.com

Location Intelligence for B2B Sales & Marketing

by eSpatial on Sep 19, 2011

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Location Intelligence for B2B Sales & Marketing — Presentation Transcript