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Vblock Infrastructure Packages — integrated best-of-breed packages from VMware, Cisco and EMC

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IT is undergoing a transformation. The current ‘accidental architecture’ of IT today increases procurement, management costs, and complexity while making it difficult to meet customer service level …

IT is undergoing a transformation. The current ‘accidental architecture’ of IT today increases procurement, management costs, and complexity while making it difficult to meet customer service level agreements. This makes IT less responsive to the business and creates the perception of IT being a cost center. IT is now moving towards a ‘private cloud’ model, which is a new model for delivering IT as a service, whether that service is provided internally (IT today), externally (service provider), or in combination. This new model requires a new way of thinking about both the underlying technology and the way IT is delivered for customer success.

While the need for a new IT model has never been more clear, navigating the path to that model has never been more complicated. The benefits of private clouds are capturing the collective imagination of IT architects and IT consumers in organizations of all sizes around the world. The realities of outdated technologies, rampant incremental approaches, and the absence of a compelling end-state architecture are impeding adoption by customers.

This new ‘private cloud’ model, which is a new model for delivering IT as a service, whether that service is provided internally (IT today), externally (service provider), or in combination. This new model requires a new way of thinking about both the underlying technology and the way IT is delivered for customer success.
By harnessing the power of virtualization, private clouds place considerable business benefits within reach.

Cisco and EMC, together with VMware, are putting you on a new road to greater efficiency, control and choice. A faster road to unprecedented IT agility and unbounded business opportunities. With the Virtual Compute Environment’s Vblock experience.

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  • Businesses are being flooded with data and demands. A surge of data, new Internet applications and all forms of video are driving a movement to simpler and faster-to-deploy data centers. IMAGINE a time when virtualizing your data center doesn’t mean a choice of only two roads: the “go it alone” route with countless hours of IT resources being spent to design, plan, roadmap, integrate, test and finally deploy; or the single-vendor gamble with your enterprise future. IMAGINE a different model, a hybrid model, where best-of-breed companies in disciplines critical to IT – networking, servers, storage, and the virtualization layer – all come together to deliver IT to business in a new, accelerated, deceptively simple and in a startlingly cost effective way. IMAGINE no more. Cisco and EMC, together with VMware, are putting you on a new road to greater efficiency, control and choice. A faster road to unprecedented IT agility and unbounded business opportunities. With the Virtual Compute Environment’s Vblock experience.
  • Introduction IT is undergoing a transformation. The current ‘accidental architecture’ of IT today increases procurement, management costs, and complexity while making it difficult to meet customer service level agreements.  This makes IT less responsive to the business and creates the perception of IT being a cost center.   IT is now moving towards a ‘private cloud’ model, which is a new model for delivering IT as a service, whether that service is provided internally (IT today), externally (service provider), or in combination. This new model requires a new way of thinking about both the underlying technology and the way IT is delivered for customer success. While the need for a new IT model has never been more clear, navigating the path to that model has never been more complicated. The benefits of private clouds are capturing the collective imagination of IT architects and IT consumers in organizations of all sizes around the world. The realities of outdated technologies, rampant incremental approaches, and the absence of a compelling end-state architecture are impeding adoption by customers. By harnessing the power of virtualization, private clouds place considerable business benefits within reach. These include: Business enablement: increased business agility and responsiveness to changing priorities; speed of deployment and the ability to address the scale of global operations with business innovation Service-based business models: ability to operate IT as a service Facilities optimization: lower energy usage; better (less) use of datacenter real estate IT budget savings: efficient use of resources through consolidation and simplification Reduction in complexity: moving away from fragmented, ‘accidental architectures’ to integrated, optimized technology that lowers risk, increases speed and produces predictable outcomes Flexibility: ability of IT to gain responsiveness and scalability through federation to cloud service providers while maintaining enterprise-required policy and control . Moore’s Law (1965) was, in the 1980s and 1990s, replaced by the unwritten rule that everyone knew and did not lament loudly enough: enterprise IT doubles in complexity and TCO every five years, and IT gets more pinched by the pressure points. Enterprise IT solutions over the past 30 years have become more costly to analyze and design, procure, customize, integrate, inter-operate, scale, service and maintain. This is due to the inherent complexity in each of these lifecycle stages of the various solutions. Within the last decade, we have seen the rise of diverse inter-networks – variously called 'fabrics,' 'grids,' and, generically, the 'cloud' – constructed on commodity hardware, heavily yet selectively service-oriented with a scale of virtualized power never before contemplated, housed in massive data centers on- and off-premises. Yet amidst the buzzword din – onshoring/offshoring, in-/out-/co-sourcing, blades and RAIDs, LANs and SANs, massive scale and hand-held computing – virtualization, (an abiding computing capacity since early mainframe days), has met secure networking (around since DARPAnet), both perfected, to form the basis for the next wave, rightly delineated. It has only been in the past several years that the notion of ' cloud computing ' – infrastructure, software, or whatever-business-needs as an IT service – has been taken seriously in its own right, championed by pioneers who have proved the model’s viability even if on too limited a basis. With enterprise-level credibility, enabled by the best players in the IT industry, the next wave of computing will be ushered in on terms that make business sense to the business savvy.
  • Customers continue to virtualize their environments more broadly than ever.   They're doing it for a simple reason: to deliver a better / faster / cheaper IT service back to the business. However, many customers are starting to realize that the way they have done it is piecemeal: a few servers here, a few apps, a management tool -- one small step at a time.   Typically, this is how IT is done:  But it’s not getting the job done to deliver benefit back to the business – especially at scale. In addition, it causes IT sprawl – developing the need for consolidation. One problem this creates is speed -- the business wants the benefits of a private cloud, but traditional approaches aren't getting there fast enough. And how do you account for managing or delivering automation for the environment? Another problem is end-state -- there's no clear picture of what it all looks like when you're done, and how would you build it if they knew what it looked like. While the need for a new IT model has never been more clear, navigating the path to that model has never been more complicated. The benefits of private clouds are capturing the collective imagination of IT architects and IT consumers in organizations of all sizes around the world. The realities of outdated technologies, rampant incremental approaches, and the absence of a compelling end-state architecture are impeding adoption by customers. What is needed is a simple, integrated approach to address these challenges and meet your needs. This new ‘private cloud’ model, which is a new model for delivering IT as a service, whether that service is provided internally (IT today), externally (service provider), or in combination. This new model requires a new way of thinking about both the underlying technology and the way IT is delivered for customer success.
  • By harnessing the power of virtualization, private clouds place considerable business benefits within reach. The industry leaders from VMware, Cisco and EMC are delivering Technology Innovations Vblock Infrastructure Packages — integrated best-of-breed packages from Cisco and EMC, together with VMware – engineered, tested, and validated to deliver revolutionary TCO and pervasive virtualization at scale in today’s most demanding use cases Integrated Pre-Sales, Services and Support Vblock Unified Customer Engagement — dedicated pre-sales, professional services and single support experience to provide a seamless, end-to-end customer experience Solutions Venture and Investment ‘name’— a Cisco-EMC joint venture to build, operate, and transfer Vblock infrastructure to organizations who want to accelerate their journey – available Q1 CY2010 Partner Ecosystem Leverage Vblock Partner enablement — a select group of partners, growing over time, which augment, sell and deliver VCE solutions to enable the journey to pervasive virtualization and private cloud Enabled by Vblock Infrastructure Packages (VIPs), the coalition delivers the industry’s first completely integrated IT offering that combines best-of-breed virtualization, networking, compute, storage, security, and management technologies with end-to-end vendor accountability. The three companies have invested in an industry-leading seamless support experience, featuring innovate collaboration that starts with a single point of contact for customer support.
  • So What is the first completely integrated IT offering that combines best-of-breed networking, compute, storage, security, and management? This integrated system that service business applications, are purchased as Vblock Infrastructure Packages. They provide virtual blocks of functionality, that are available at the right price and the right size, secure, de-risked, and warranted. Vblock Infrastructure Packages completely virtualize HW infrastructure (network, compute, storage, hypervisor, management) Customers provide the existing O/S, Application, Data Base, and Data (back-up and restore) for existing or new implementations They deliver benefits for: A Rapid deployment model for virtualized infrastructure, to realize the value of business applications and information faster and quickly standardize across your environment A Reduction in the total cost of ownership with integrated, tested, and validated solutions with a s tandard infrastructure reduces management and maintenance costs. A Service Level driven approach in delivering computing with predictable performance & operational characteristics that aligns with how you deliver IT services and reduces risk They also provide unified support to streamline and accelerate problem resolution Rapid deployment model for virtualized infrastructure Realize the value of business applications and information faster Quickly standardize across your environment Reduced total cost of ownership Pre-integrated, tested, and validated solution Standard infrastructure reduces management and maintenance costs Service Level driven Predictable performance & operational characteristics Aligns with how you deliver IT services Reduced risk Unified support simplifies and accelerates problem resolution
  • The benefits of Vblock are many, they Accelerate the journey to pervasive virtualization and private cloud computing while lowering risk and operating expenses Ensure security and minimize risk with certification paths Support and manage Service Level Agreements Resource metering & reporting Configuration & provisioning Resource utilization Can Vblocks be extended to meet specific customer needs? Vblocks are, by design, extensible in a number of ways. A Vblock can be extended and customized to meet the regulatory environment that a business operates within, Vblock solutions provides a de-risked and secure baseline that can be integrated into an existing framework such as ISO 27001 for security compliance. Additionally, the Vblock can be customized and extended to meet the needs of specific applications.
  • Building in blocks has distinct advantages. The self contained resources server to isolate faults, but can also be aggregated to provide scalability.
  • Technology Innovations - Vblock Infrastructure Packages (VIPs) Vblock Infrastructure Packages are integrated IT offerings from the VCE coalition, combining best-of-breed networking, compute, storage, security, and management technologies with end-to-end vendor accountability – integrated into a whole new way of delivering IT to business and validated to enable the creation of customized solution packages by the channel, partners, and ISVs. Rather than customers buying and assembling individual components, Vblock Infrastructure Packages are validated, secure, de-risked and warranted. The Vblock Infrastructure Packages roadmap includes a preconfigured infrastructure, which puts the benefits of private clouds within reach of small to medium-sized businesses. Vblock Infrastructure Packages have been designed and built for a broad range of specific customer implementations. Currently, there are three Vblock Infrastructure Packages available.
  • Vblock Infrastructure packages enable you to start, for example, with a single Vblock 1, then scale up with additional capacity or power, or scale out with additional Vblocks. 500 VMs Enterprises migrating workloads to a virtualized model within a Brown Field environment Enterprises building out new virtualized application environments - VDI 1500 VMs Green Field build-outs for Enterprise customers wanting to rapidly migrate to virtualization Enterprise Brown Field transformation 3000 VMs Service Providers offering managed services, cloud services, SaaS etc. (multiple blocks of 3000 VMs typical) Enterprise Green Field build-outs (multiple blocks of 3000 VMs typical)
  • What exactly does a Vblock consist of? Compute: Cisco UCS Network: Cisco Nexus family, Cisco MDS 9000 series Storage: EMC Symmetrix V-Max or EMC Unified Storage (Celerra and CLARiiON) Hypervisor: VMware vSphere 4 Management: Cisco UCS Manager, EMC Ionix Unified Infrastructure Manager*, VMware vCenter Security: EMC RSA enVision*Optional What is the “route to commerce” – how will customers buy Vblocks? The customer will buy Vblock Infrastructure Packages, like other products from the respective companies, through an authorized Vblock reseller partner as part of a unified customer engagement process (see question X above). In addition to authorized resellers, there are also authorized systems integrators who can assist customers with more complex integration requirements. If the customer requires support from an integrator in a Build, Operate, and Transfer model, then the new Alpine joint venture can support those requirements.Once the customer has purchased a Vblock Infrastructure Package and corresponding support and Services, technical support will be handled through a jointly staffed post-sales support function to assure an integrated support experience for Vblock customers There will be 3 Vblock Infrastructure Packages that are engineered and integrated to meet customer needs for virtualizable infrastructure solutions. Vblock 0 is designed for small data centers and organizations and scales up to 800 virtual machines with a repeatable model comprised of Cisco’s Unified Computing System and Nexus 1000v, EMC’s Unified storage and VMware’s Vsphere 4 platform. Vblock 1 is designed for consolidation and optimization initiatives and scales up to 3,000 virtual machines with a repeatable model comprised of Cisco’s Unified Computing System and Nexus 1000v, EMC’s CLARiiON CX4 storage and VMware’s Vsphere 4 platform. Vblock 2 is designed for large-scale and ‘green field’ virtualization and scales up to 6,000 virtual machines with a repeatable model comprised of Cisco’s Unified Computing System and Nexus 1000V, EMC’s Symmetrix V-Max storage and VMware’s vSphere 4 platform.
  • What exactly does a Vblock consist of? Compute: Cisco UCS Network: Cisco Nexus family, Cisco MDS 9000 series Storage: EMC Symmetrix V-Max or EMC Unified Storage (Celerra and CLARiiON) Hypervisor: VMware vSphere 4 Management: Cisco UCS Manager, EMC Ionix Unified Infrastructure Manager*, VMware vCenter Security: EMC RSA enVision*Optional What is the “route to commerce” – how will customers buy Vblocks? The customer will buy Vblock Infrastructure Packages, like other products from the respective companies, through an authorized Vblock reseller partner as part of a unified customer engagement process (see question X above). In addition to authorized resellers, there are also authorized systems integrators who can assist customers with more complex integration requirements. If the customer requires support from an integrator in a Build, Operate, and Transfer model, then the new Alpine joint venture can support those requirements.Once the customer has purchased a Vblock Infrastructure Package and corresponding support and Services, technical support will be handled through a jointly staffed post-sales support function to assure an integrated support experience for Vblock customers There will be 3 Vblock Infrastructure Packages that are engineered and integrated to meet customer needs for virtualizable infrastructure solutions. Vblock 0 is designed for small data centers and organizations and scales up to 800 virtual machines with a repeatable model comprised of Cisco’s Unified Computing System and Nexus 1000v, EMC’s Unified storage and VMware’s Vsphere 4 platform. Vblock 1 is designed for consolidation and optimization initiatives and scales up to 3,000 virtual machines with a repeatable model comprised of Cisco’s Unified Computing System and Nexus 1000v, EMC’s CLARiiON CX4 storage and VMware’s Vsphere 4 platform. Vblock 2 is designed for large-scale and ‘green field’ virtualization and scales up to 6,000 virtual machines with a repeatable model comprised of Cisco’s Unified Computing System and Nexus 1000V, EMC’s Symmetrix V-Max storage and VMware’s vSphere 4 platform.
  • Details of the network and storage components of Vblocks 1 and 2.
  • Details of the compute components of Vblocks 1 and 2.
  • Title Month Year Vblock accelerates virtualization across a broad range of applications. By virtualizing at Scale, IT is is standardized and simplified.
  • Vblock supports a ride range of Operating Systems and Applications.
  • Title Month Year As an example of how to use templates to go from business requirements to a set of resources is shown. Imagine acquiring a company with 500 sales reps and quickly creating their desktops, the database to support them and enabling their new mailboxes.
  • Position unified management as integral to the value proposition of the Vblock – it’s one of the main ways we help our customers slash operating expense Position Ionix UIM as a pre-tested, preferred, unified element manager for Vblock at launch. Be clear that as an element manager, it is designed to plug into and support a wide range of industry-available enterprise management consoles 'above' it Make customer-facing resources clear that this is our preferred solution and, today, a unique solution. Further, this is the tool that we have done all of our test and validation and value proposition assessment upon to date and a key element of a vBlock’s value proposition That said, customers may choose to deploy vBlocks and use traditional management methods with existing tools and/or there may be other solutions that emerge in the future that we may support, so make clear that a Vblock can absolutely be purchased without Ionix UIM, but that means all the infrastructure must be managed independently, dramatically reducing operating expense benefits from VCE to the customers.
  • Title Month Year

Transcript

  • 1. Vblock Infrastructure Packages: Accelerating Deployment of the Private Cloud
  • 2. IT is undergoing a transformation… Enterprise IT solutions remain costly to analyze and design, procure, customize, integrate, inter-operate, scale, and maintain
    • The current architecture of IT today increases procurement, management costs, and complexity
    • IT is now moving towards a service based consumption model (Private Cloud)
    • This new model requires a new way of thinking about both the underlying technology and the way IT is delivered for customer success
    • The need for a new IT model has never been more clear, but navigating the path to that model has never been more complicated
    • The realities of outdated technologies, rampant incremental approaches, and the absence of a compelling end-state architecture are impeding adoption by customer
  • 3. IT Transformation Has Begun… Security and Compliance? Standardization? Integration? SLA? Public/Hybrid Clouds Virtualization Consolidation Automation Private Cloud
  • 4. IT Transformation Has Begun… … Vblock Infrastructure Packages Accelerate Infrastructure Virtualization and Private Cloud Adoption Public/Hybrid Clouds Virtualization Security and Compliance? Consolidation Standardization? Automation Integration? Private Cloud SLA? Vblock Infrastructure Packages
  • 5. Vblock Infrastructure Packages A New Way of Delivering IT
    • Rapid deployment model of virtualized infrastructure
    • Pre-integrated and validated solutions r educe total cost of ownership
    • Service-level driven through predictable performance and operational characteristics
    • Improved compliance/security and reduced risk
    Vblock Infrastructure Packages Solution Packages Compute Network Virtualization Storage Operating Systems Applications Information Accelerate time to results, Reduce TCO
  • 6. Vblock Infrastructure Packages A New Way of Delivering IT
    • Benefits:
    • Accelerate the journey to pervasive virtualization and private cloud computing while lowering risk and operating expenses
    • Ensure security and minimize risk with certification paths
    • Support and manage Service Level Agreements
      • Resource metering and reporting
      • Configuration and provisioning
      • Resource utilization
    • Vblock is a validated platform that enables seamless extension of the environment
    Secure, Extensible, SLA-driven, Infrastructure
  • 7. Vblock Design principles
    • A unit of assembly that provides a set of services, at a known level, to target consumers
    • Self contained, but it may also use external shared services
    • Optimized for the classes of services it is designed to provide
    • Can be clustered to provide availability - or aggregated for scalability, but each Vblock is still viable on its own
    • Fault and service isolation - the failure of a Vblock will not impact the operation of other Vblocks (Service Level degradation may occur unless availability or continuity services are present)
    A Data Center is a collection of pooled ' Vblocks ' aggregated in ‘Zones'.
  • 8. Vblock Infrastructure Packages Scalable Platform for Building Solutions
    • Vblock 2 (3000 – 6000+ VMs)
      • A high-end configuration - extensible to meet the most demanding IT needs
      • Typical use case: Business critical ERP, CRM systems
    • Vblock 1 (800 – 3000+ VMs)
      • A mid-sized configuration - broad range of IT capabilities for organizations of all sizes
      • Typical use case: Shared services – Email, File and Print, Virtual Desktops, etc.
    • Vblock 0 (300 – 800+ VMs) ~1H 2010
      • An entry-level configuration addresses small datacenters or organizations
      • Test/development platform for Partners and customers
    Designed for a Broad range of Organizations
  • 9. Vblock Infrastructure Packages Scalable IT capability and performance Vblock 2: Very Large Virtualized Compute and Storage Array Vblock Unified Infrastructure Management Vblock 1: Virtualized Workload Environment Vblock 0: Virtualized Workload Environment Aggregation Layer Application and Network Services
  • 10.
    • Compute
      • Cisco UCS B-series
    • Network
      • Cisco Nexus 1000V
      • Cisco MDS 9506
    • Storage
      • EMC CLARiiON CX4
    • Hypervisor
      • VMware vSphere 4
    • Management
      • EMC Ionix Unified Infrastructure Manager
      • VMware vCenter
      • EMC NaviSphere
      • EMC PowerPath
      • Cisco UCS Manager
      • Cisco Fabric Manager
    Vblock 1 Components
  • 11.
    • Compute
      • Cisco UCS B-series
    • Network
      • Cisco Nexus 1000V
      • Cisco MDS 9506
    • Storage
      • EMC Symmetrix V-Max
    • Hypervisor
      • VMware vSphere 4
    • Management
      • EMC Ionix Unified Infrastructure Manager
      • VMware vCenter
      • EMC Symmetrix Management console
      • EMC PowerPath
      • Cisco UCS Manager
      • Cisco Fabric Manager
    Vblock 2 Components
  • 12. Network and Storage Components Balanced systems performance, capability & capacity
  • 13. Compute Components High Density Compute Environment
  • 14. Accelerating Virtualization… Accelerate IT Standardization and Simplification Enable Virtualization at Scale—Simplify IT Database Virtual Desktops Email Custom Web V V V V V V V V V V V V V V V V
  • 15. Vblock: O/S and Application Support
    • Vblock accelerates virtualization of applications by standardizing IT infrastructure and IT processes
    • Broad range of O/S support
    • Over 300 Enterprise Applications explicitly supported
    • Vblock applications
      • SAP
      • VMware View 3.5
      • View 4 in-test
      • Oracle RAC
      • Exchange
      • SharePoint
    Accelerate virtualization, standardize IT infrastructure
  • 16. Use Case: Acquisition of 500 Person Sales Force Database Consolidation and Rapid Provisioning via Templates Create 500 virtual desktops to enable new team to access corporate information and applications Increase database capacity to support sales consolidation effort Create 500 new mailboxes Virtual Desktops Email Storage Template Compute Template Fabric Template Application Template Storage Template Compute Template Fabric Template Application Template Storage Template Compute Template Fabric Template Application Template
  • 17. Unified Vblock Element Management Single Point of Management, Extensible Integration Framework
    • Unified Vblock Management Interface
      • Consolidated view into all Vblock infrastructure
      • Single integration point
    • IT self-service portal
      • Mini service catalog and dashboard for self-provisioning
    • Policy-based management
      • Fine-grained tracking, traceability, reproducibility
      • System-wide compliance and remediation
    • Automated discovery and deployment
    Unified Vblock Element Management Provides Vblock Self-Service Portal, Service Profile Catalog, Policy Based Management, Unified Provisioning, Config and Change, Configuration Compliance Analysis, Infrastructure Recovery (DR) Enterprise Management Platforms Configuration and Compliance Events Availability and Performance Events Example: EMC Ionix UIM Vblock vCenter UCS Manager Symmetrix Management Console or Navisphere Vblock vCenter UCS Manager Symmetrix Management Console or Navisphere Vblock vCenter UCS Manager Symmetrix Management Console or Navisphere
  • 18. EMC Ionix UIM
  • 19. Scalability Security Availability vNetwork vStorage vCompute VMware vSphere 4.0 vCenter 4.0 Infrastructure APIs Application APIs
      • vSphere Scaling
      • Cisco UCS scaling
      • EMC V-Max scaling
      • Cisco VN-Tag
      • Cisco Nexus 1000V
      • Cisco FCoE and 10GbE Support
      • RSA Envision
      • RSA DLP/vShield Zones
      • EMC Avamar
      • EMC Replication Manager
      • EMC Recoverpoint
      • EMC PowerPath/VE
      • EMC SRM API integration
      • All EMC VAAI-Ready
      • EMC FCoE and 10GbE Support
      • Universal use of latest Intel Technologies across VMware, Cisco and EMC
      • EMC vCenter Plugins
      • EMC VM-Aware Storage
      • Cisco VM-Aware Network
      • EMC Ionix
  • 20. http://p2v.nl - Physical To Virtual
  • 21. Thank You Eric Sloof – NTPRO.NL – Twitter: @esloof