Independent schools social networks v0.1

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This presentation gives you a brief overview of how you can use social media for a private, independent, grammer, or state, comprehensive school

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Independent schools social networks v0.1

  1. 1. Online Social Media
  2. 2. Chris Middleton www.eskimosoup.co.uk www.socialmediamarketingforschools.co.uk
  3. 4. This is NOT traditional marketing or online advertising
  4. 5. This is Pull Marketing
  5. 6. Dialogue between audience and school
  6. 7. Creating loyal communities of customers
  7. 8. Reach target markets no longer susceptible to traditional methods
  8. 9. <ul><li>Information is being searched </li></ul><ul><li>for in different ways: </li></ul><ul><li>We expect honest and transparent information (no spin) </li></ul><ul><li>We expect to comment and add to content </li></ul><ul><li>We expect to read comments, reviews and ratings </li></ul><ul><li>We expect to subscribe to information </li></ul>We expect to use the internet differently now
  9. 10. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO
  10. 11. <ul><li>“ Social media </li></ul><ul><li>is people having </li></ul><ul><li>conversations online.” </li></ul>
  11. 12. <ul><li>These online conversations are only possible due to recently available web tools </li></ul>
  12. 14. Share slides and documents
  13. 15. 100m Videos 2 nd largest search engine 79% have watched video content online Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
  14. 16. 70% have uploaded photos Universal McCann: Power to the People Social Media Tracker, Wave 4 http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
  15. 18. Social Bookmarks
  16. 19. <ul><li>200,000,000 blogs </li></ul>
  17. 20. Wiki = Quick in Hawaiian Studies show it is as accurate if not more than Britannica Almost 13m Articles WiKis
  18. 21. <ul><li>Jan 2010 18m accounts registered </li></ul>
  19. 22. 64% have joined a social network
  20. 23. <ul><li>Micro-blogging </li></ul>1 out of 300 website click throughs come from twitter We don’t always find information using Google
  21. 24. <ul><li>Reputation Aggregator </li></ul>
  22. 25. Monitor and Subscribe
  23. 26. <ul><li>25% of search results for the worlds top 20 largest brands are links from user generated content </li></ul>June 8, 2009 article from Marketing Vox and Nielsen BuzzMetrics SES Magazine entitled: Turning Blogs and user-Generated Content Into Search Engine Results , Chris Aarons, Andru Edwards and Xavier Lanier 
  24. 27. <ul><li>Who influences whom? </li></ul><ul><li>Will the school site continue to be the first visit after they search Google or Bing? </li></ul><ul><li>Will it be the school site they trust for ‘real’ information </li></ul>
  25. 28. The attraction of social media People trust “ a person like me ” more than authority figures or marketing messages from business and media Seeking ongoing dialogue , not a one way advertisement Trust, Transparency, openness, honesty
  26. 29. <ul><li>We are seeing a communication shift </li></ul>
  27. 30. <ul><li>The shift is from </li></ul><ul><li>one way communication </li></ul>
  28. 31. Dialogue between audience and school
  29. 32. Dialogue between the audiences
  30. 33. <ul><li>Compare this too… </li></ul><ul><li>The traditional broadcast marketing and advertising approach, which is designed to interrupt your day </li></ul>
  31. 34. <ul><li>The average person is exposed to 3000 </li></ul><ul><li>advertising messages per day </li></ul>
  32. 35. <ul><li>Email Blasts </li></ul><ul><li>Telesales </li></ul><ul><li>Printed ads </li></ul><ul><li>Direct mail </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul>
  33. 37. <ul><li>ONLY 14% </li></ul><ul><li>OF PEOPLE TRUST </li></ul><ul><li>ADVERTISEMENTS </li></ul>
  34. 38. <ul><li>More and more customers are blocking traditional marketing, psychologically and with the help of technology </li></ul>
  35. 39. <ul><li>70% </li></ul><ul><li>OF PEOPLE TRUST THE </li></ul><ul><li>RECOMMENDATIONS OF </li></ul><ul><li>OTHER CONSUMERS </li></ul>
  36. 40. <ul><li>70% Vs 14% </li></ul>
  37. 42. Blogs <ul><li>The product is right </li></ul><ul><li>The price is right </li></ul><ul><li>But who am I buying from? </li></ul>
  38. 44. 70% trusts bloggers’ opinions on products and services 36% of people think more positively about a company that has a blog
  39. 45. The stage before committing to buy
  40. 46. The customers perspective
  41. 47. Ask Questions, Listen and Contribute <ul><li>Parents </li></ul><ul><li>Teachers </li></ul><ul><li>Students </li></ul><ul><li>Alumni </li></ul>
  42. 48. <ul><li>In a two year period 2006-2008 internet users have dramatically increased their familiarity and usage with social media </li></ul>The Future
  43. 49. <ul><li>Subscribers to RSS feeds </li></ul><ul><li>From 10% to 40% </li></ul><ul><li>Users creating an online network profile </li></ul><ul><li>From 25% to 64% </li></ul><ul><li>Watched video clips online </li></ul><ul><li>From 30% to 79% </li></ul>
  44. 50. <ul><li>Tomorrows consumers are today’s digital natives </li></ul>
  45. 51. The digital native By the time today’s 10 year olds are 15, they will already have some ingrained preferences to certain brands because of that companies online marketing
  46. 52. <ul><li>Thank you </li></ul><ul><li>www.socialmediamarketingforschools.co.uk </li></ul><ul><li>[email_address] </li></ul><ul><li>www.eskimosoup.co.uk/news </li></ul><ul><li>http://www.eskimosoup.co.uk/facebook </li></ul><ul><li>www.eskimosoup.co.uk/twitter </li></ul>

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