Online Social Media

Social Media it’s a bit like salsa

No Notes

Chris Middleton
http://www.facebook.com/chris.middletonmd
www.eskimosoup.co.uk

This is NOT
traditional marketing
or online advertising

This is
Pull
Marketing

Dialogue between consumer and brand

Creating loyal
communities
of customers

Reach target markets
no longer susceptible
to traditional methods

We expect to use the internet differently now
Information is being searched for in different ways
Users expect to comment and add to content
Users expect to read comments, reviews and ratings for products and services
Users expect to subscribe to information that interests them and nothing more

SOCIAL MEDIA IS AN UMBRELLA
TERM THAT DEFINES THE
VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY,
SOCIAL INTERACTION, AND THE
CONSTRUCTION OF WORDS,
PICTURES, VIDEOS AND AUDIO

“Social media
is people having
conversations online.”

These online
conversations are
only possible due to
recently available
web tools

How many social media websites are there?

What are these
new web tools?

200,000,000
blogs

100m Videos
2nd largest search engine
83% have watched video
content online

Social Bookmarks

WiKis
Almost 13m
Articles
Studies show it is as accurate
if not more than Britannica
Wiki = Quick in Hawaiian

1.5 million
residents

Share slides and documents

40% subscribe to an
RSS feed

60% have joined a social network

55% have uploaded photos

Micro-blogging
1 out of 300 website click
throughs come from
twitter

80% of twitter usage is on mobile devices.
People update anywhere, anytime.
What does this mean for bad customer
experiences?

25% of search results for the worlds top 20
largest brands are links from user
generated content

Who influences whom?
Will the brand site continue to be the first
visit after they search Google or Bing?

The attraction of social media
• People trust “a person like me” more than
authority figures or marketing messages
from business and media
• Seeking ongoing dialogue, not a one way
advertisement
• Trust, Transparency, openness, honesty

We are seeing a
communication shift

The shift is from
one way communication

Dialogue between consumer and brand

Dialogue between consumer and consumer

Compare this too…
The traditional
broadcast marketing
and advertising
approach, which is
designed to interrupt
your day

The average person is exposed to
3000
advertising messages per day

Email Blasts
Telesales
Printed ads
Direct mail
TV
Radio

ONLY 14%
OF PEOPLE TRUST
ADVERTISEMENTS

More and more
customers are
blocking traditional
marketing,
psychologically
and with the help
of technology

70%
OF PEOPLE TRUST THE
RECOMMENDATIONS OF
OTHER CONSUMERS

70% Vs 14%

Blogs
The product is right
The price is right
But who am I buying from?

70% trusts bloggers’ opinions
on products and services
36% of people think more positively
about a company that has a blog

The stage before committing to buy

The customers perspective

Understanding your customer
Choosing the right Social Network
(Hang out where your customers hang out)

• facebook keeps you updated on what your
friends are doing.
• You will be notified when they make a
change to their profile.
• Almost all interactions with the site are
sent to friends so that they can keep
informed about what you’re up to.

Profiles

Pages

How do I promote my social
media outlets?

Email
Campaigns

Business card

Email Signature

Website

On other blogs

facebook advertising
facebook adverts
• increase your exposure using highly targeted
advertising.
• Target users by age, gender, location, interests,
etc.
• Advertise an external website or a facebook
page.

Creating a facebook campaign

Creating a facebook campaign

Monitoring and subscribing
• Google
Reader
• Google alerts
• TweetDeck
• iGoogle

iGoogle

The Future
In a two year period 2006-2008 internet
users have dramatically increased their
familiarity and usage with social media

• Subscribers to RSS feeds
From 10% to 40%
• Users creating an online network profile
From 25% to 60%
• Watched video clips online
From 30% to 83%

Tomorrows
consumers
are today’s
digital
natives
Much like the older
generation have trouble
with this new technology,
they would have
trouble living without it.

The digital native
By the time today’s 10 year olds are 15, they will
already have some ingrained preferences to certain
brands because of that companies online marketing

Close
Not just for teenagers
Its just like what you do in real life
We can be more efficient with who we market to

Close
Sign up to facebook
Start a blog (www.blogger.com)
It’s not what we know it’s…

Useful links
• 102 Proven Social Marketing Headline formulas that work!
• http://www.facebook.com/note.php?note_id=158216011779&ref=mf
• 5 social media top tips
• http://www.facebook.com/eskimosoup?v=app_2347471856#/note.php?note_id=124369496779
• Increasing blog traffic
• http://www.facebook.com/note.php?note_id=124369511779
• Interesting Stats
• http://www.facebook.com/notes.php?id=43677443922&start=20&hash=d0c1b4ec2dfb5f115cb8d0fdd106d10b#/note.php?note_id=124369526779
• What is RSS?
• http://www.facebook.com/notes.php?id=43677443922&start=20&hash=d0c1b4ec2dfb5f115cb8d0fdd106d10b#/note.php?note_id=106367291779
• Social Networking to increase sales
• http://www.facebook.com/note.php?note_id=124369581779
• Creating a facebook page
• http://www.facebook.com/note.php?note_id=124369586779
• Six Steps to Social Media Success (very useful)
• http://www.facebook.com/note.php?note_id=124369591779
• Useful books to read
• http://www.facebook.com/note.php?note_id=78360006779
• Useful social network list
• http://www.facebook.com/note.php?note_id=65802466779

Thank you
info@eskimosoup.co.uk
www.eskimosoup.co.uk/news
http://www.eskimosoup.co.uk/facebook
www.eskimosoup.co.uk/twitter