Facebook in The Philippines - March 2011 Data Snapshot

Filipinos on   Facebook:  22,472,980  Source: Facebook, March 2011

(that’s roughly the total  popula>on of Australia)  Source: UN data via Wikipedia

to put it another way, almost  1 in 4 Filipinos has a Facebook proﬁle  Source: based on UN data

Filipina women on Facebook:  11,622,360  Source: Facebook, March 2011

( ) women account for   52%  of all Filipino users   Source: Facebook, March 2011

7,414,220 Filipina women aged    18‐35 use Facebook  Source: Facebook, March 2011

(that’s about the same as the   total popula>on of Switzerland)   Source: Wikipedia

The number of people using  Facebook in the Philippines  20% increased by approximately  in the past 3 months   Source: Facebook via SocialBakers, March 2011

On average, Filipinos   26  visit Facebook >mes every month  Source: Facebook via nickburcher.com, October 2010

…and they spend an average of  5½ hours  on the site in any given month  Source: Facebook via nickburcher.com, October 2010

Top brand pages on Facebook in the Philippines  #  Brand Page  Likes  Growth 01  Smart Communica/ons  971,317  1.21% 02  Starbucks Philippines   788,206  1.95% 03  Hair Experts (Sunsilk)  785,701  20.94% 04  Nescafé Philippines   369,032  12.05% 05  Havaianas Philippines  362,379  2.09% 06  Axe Philippines   314,478  1.68% 07  7‐Eleven Philippines   221,299  6.37% 08  LOréal Paris Philippines   216,818  14.97% 09  Garnier Philippines   149,997  2.28% 10  Pizza Hut Philippines   88,194  5.39%  Source: Facebook via SocialBakers, March 2011

Simon Kemp Engagement Planner, BBH Asia‐Paciﬁc  simon.kemp@bbh‐asiapac.com.sg  +65 6500 3071  @eskimon 

Facebook in The Philippines - March 2011 Data Snapshot

by Simon Kemp on Mar 29, 2011

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Facebook in The Philippines - March 2011 Data Snapshot — Presentation Transcript