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Facebook in South-East Asia - March 2011 Data Snapshot
 

Facebook in South-East Asia - March 2011 Data Snapshot

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BBH Asia-Pacific presents an overview of Facebook in South-East Asia in March 2011

BBH Asia-Pacific presents an overview of Facebook in South-East Asia in March 2011

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    Facebook in South-East Asia - March 2011 Data Snapshot Facebook in South-East Asia - March 2011 Data Snapshot Presentation Transcript

    • SOUTH‐EAST
ASIA
INCLUDES
CAMBODIA,
INDONESIA,
LAOS,
MALAYSIA,
PHILIPPINES,
SINGAPORE,
THAILAND,
AND
VIETNAM.
DATA
SOURCE:
FACEBOOK,
MARCH
2011

    • SOURCE:
FACEBOOK,
MARCH
2011

    • 18%
Facebook
averages
about 
total
penetra5on
across
all 
South‐East
Asian
countries
 BASED
ON
TOTAL
COUNTRY
POPULATION
SIZE.
SOURCE:
SOCIALBAKERS.COM,
MARCH
2011

    • 500,000

 new
South‐East
Asian
users
joined
Facebook
in
February
2011
 SOURCE:
SOCIALBAKERS.COM,
MARCH
2011

    • SOUTH‐EAST

 FACEBOOK
ASIAN
COUNTRY
 POPULATION
 Indonesia


 35,174,940


 Philippines

 22,651,600

 Malaysia

 10,138,760

 Thailand

 8,421,780

 Singapore

 2,295,420

 Vietnam

 1,559,640

 Cambodia

 247,220

 Laos

 45,280

 SOURCE:
SOCIALBAKERS.COM,
MARCH
2011

    • men
account
for 
54%
of
users
in
Asia
 SOURCE:
FACEBOOK,
MARCH
2011

    • 50‐59:
 40‐49:
 60+:
 2%
 5%
 <1%
 35‐39:
 5%
78% of
Facebook

 30‐34:
 10%
 13‐17:
 23%
users
in
South‐
 East
Asia
areunder
30 25‐29:
 15%
 18‐24:
 40% SOURCE:
FACEBOOK,
MARCH
2011

    • 50%
of
Facebook
users 
check
in
to
the
site
every
day
 SOURCE:
FACEBOOK

    • users
in
South‐East
Asia
 
spend
an
average
of
more
than
3½
hours 
on
the
site
in
any
given
month
 SOURCE:
COMSCORE,
JUNE
2010

    • MONTHLY
 MONTHLY
 COUNTRY
 MINUTES
 VISITS
PER
 PER
USER
 USER
Philippines
 332
 26
Indonesia
 324
 23
 Malaysia
 226
 22
Singapore
 221
 22
 SOURCE:
COMSCORE,
JUNE
2010

    • Simon
Kemp
Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 @eskimon