Facebook in South-East Asia - March 2011 Data Snapshot

SOUTH‐EAST ASIA INCLUDES CAMBODIA, INDONESIA, LAOS, MALAYSIA, PHILIPPINES, SINGAPORE, THAILAND, AND VIETNAM. DATA SOURCE: FACEBOOK, MARCH 2011 

SOURCE: FACEBOOK, MARCH 2011 

18% Facebook averages about  total penetra5on across all  South‐East Asian countries  BASED ON TOTAL COUNTRY POPULATION SIZE. SOURCE: SOCIALBAKERS.COM, MARCH 2011 

500,000   new South‐East Asian users joined Facebook in February 2011  SOURCE: SOCIALBAKERS.COM, MARCH 2011 

SOUTH‐EAST   FACEBOOK ASIAN COUNTRY  POPULATION  Indonesia    35,174,940    Philippines   22,651,600   Malaysia   10,138,760   Thailand   8,421,780   Singapore   2,295,420   Vietnam   1,559,640   Cambodia   247,220   Laos   45,280   SOURCE: SOCIALBAKERS.COM, MARCH 2011 

men account for  54% of users in Asia  SOURCE: FACEBOOK, MARCH 2011 

50‐59:  40‐49:  60+:  2%  5%  <1%  35‐39:  5% 78% of Facebook   30‐34:  10%  13‐17:  23% users in South‐  East Asia areunder 30 25‐29:  15%  18‐24:  40% SOURCE: FACEBOOK, MARCH 2011 

50% of Facebook users  check in to the site every day  SOURCE: FACEBOOK 

users in South‐East Asia   spend an average of more than 3½ hours  on the site in any given month  SOURCE: COMSCORE, JUNE 2010 

MONTHLY  MONTHLY  COUNTRY  MINUTES  VISITS PER  PER USER  USER Philippines  332  26 Indonesia  324  23  Malaysia  226  22 Singapore  221  22  SOURCE: COMSCORE, JUNE 2010 

Simon Kemp Engagement Planner, BBH Asia‐Paciﬁc  simon.kemp@bbh‐asiapac.com.sg  @eskimon 

http://eskimon.wordpress.com	114
http://loehnis.posterous.com	10
url_unknown	2
http://feeds2.feedburner.com	1
http://translate.googleusercontent.com	1

Facebook in South-East Asia - March 2011 Data Snapshot

by Simon Kemp on Mar 23, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 128

Statistics

Facebook in South-East Asia - March 2011 Data Snapshot — Presentation Transcript