Digital, Mobile, and Social Media in India (April 2011)

DIGITAL, MOBILE,   AND SOCIAL MEDIA   IN INDIA  BBH DATA SNAPSHOT  APRIL 2011 

Source: India Census, 2011 

50% of Indians are aged25 or below Source: India Census, 2011 

Indians living in rural areas:  742,500,000  Source: India Census, 2011 

72%  Source: India Census, 2011 

Source: Wikipedia 

mobile subscribers in India: 791,000,000  Source: Telecom Regulatory Authority of India, April 2011 

( ) that’s roughly  67%  of the populaSon  Source: Based on India Census, 2011 

Source: Telecom Regulatory Authority of India 

the penetraSon of    mobile phones in  India is more than  50% higher than the  penetraSon of TV  Source: mobile data from Telecom Regulatory Authority of India; TV data extrapolated from growth trends in TAM data as quoted by DeloiJe 

Indian mobile   Indian TV  subscribers:   viewers:  791  vs. 520 million million Source: mobile data from Telecom Regulatory Authority of India; TV data extrapolated from growth trends in TAM data as quoted by DeloiJe 

number of SMSes sent via  India’s Airtel network in 2010:  90 billion  Source: Airtel Mobitude 2010 

that’s more than 2,850 every second Source: Airtel Mobitude 2010 

the number of mobile ads served  in India each month exceeds  10 billion  Source: Based on ﬁgures quoted in press releases from InMobi, BuzzCity, and AdMob 

that’s about  3,800 mobile ad impressions  every second Source: Based on ﬁgures quoted in press releases from InMobi, BuzzCity, and AdMob 

$ Source: DeloiJe 

which equates to roughly $4.56  spent on value‐added  services by every Indian  mobile subscriber  Source: DeloiJe 

Source: Google, as quoted in the Hindustan Times  

( ) that’s about   8% of the populaSon  Source:  Based on India Census 2011 

Source: internetworldstats.com 

the average Indian web user spends  26 minutes  online each day  Source: Internet And Mobile AssociaPon of India, April 2011 

60% of Indian web users access via  internet cafés Source: BuddeComm, as quoted by internetworldstats.com 

? 31% unaware Source: Internet And Mobile AssociaPon of India, April 2011 

Source: Internet And Mobile AssociaPon of India, December 2010 

( )that’s less than 2%  of the rural    populaSon   Source:  Based on India Census 2011 

18% of India’s rural internet users travel more than  10km to access the internet Source: Internet And Mobile AssociaPon of India, April 2011 

top reason rural Indians are adopSng the internet:  entertainment   Source: Internet And Mobile AssociaPon of India, April 2011 

$ Source: Penn Olson 

Source: Penn Olson 

number of social media users in India:   33,158,000  Source:  ComScore, July 2010 

Indian web users spend 3 hours per month on social sites   Source: Internet And Mobile AssociaPon of India, April 2011 

96%  of Indian IT ﬁrms forbid social media use at work Source: Livemint via Penn Olson 

number of facebook users in India:  23,893,800  Source: Facebook, April 2011 

( )…but sSll only 2% of the Indian   populaSon   Source: Based on India Census, 2011 

60%  Source: SocialBakers  

79% of India’s Facebook users are under 30 years of age Source: Facebook  

50‐59:  60+:  2%  1%  40‐49:  5% 35‐39:  5%  13‐17:  11%  30‐34:  9%  25‐29:  20%  18‐24:  48% Source: Facebook, April 2011 

71% of Indian Facebook  users are male Source: Facebook, April 2011 

most popular acSvity  on Facebook in India:  games   Source: Penn Olson 

Top brand pages on Facebook in India #  Brand Page  Likes  Growth 01  Tata Docomo  1,680,211  12.81% 02  Vodafone Zoozoos  1,596,684  21.96% 03  Axe Angels club  1,426,469  12.91% 04  Fastrack  1,245,787  6.71% 05  Mumbai Indians  1,199,454  24.06% 06  Kingﬁsher  1,140,354  20.17% 07  Pepsi India  1,025,583  11.80% 08  Pizza Hut CelebraSons  927,343  8.25% 09  BlackBerry® India  742,435  5.79% 10  ﬂipkart.com  732,990  3.47%  Source: Facebook via SocialBakers, April 2011

35% of Orkut’s global traﬃc  comes from India Source: Alexa 

number of Orkut users in India:  18,700,000  Source: ComScore, September 2010 

number of Linkedin users in India:   9,000,000  Source: Linkedin via Omillion 

number of twiler users in India:  2,740,000  Source: labnol.org, Nov 2010 

70% of Indian internet users  watch online video Source: ComScore 

Indian visitors spent a total of  807,200,000  minutes on ESPNCricInfo.com   during the 2011 ICC World Cup  Source: ESPNCricInfo.com 

…which adds up to more than 1,500 years  Source: ESPNCricInfo.com 

internet users in India access via mobile devices  Source: Penn Olson 

59% of Indian mobile internet users only access the web  via their mobile phone Source: MobiThinking 

Indian mobile internet users  who do not have a bank account:  Source: MobiThinking 

Nokia’s share of the Indian mobile market:   59%  Source:  InMobi  

Google’s share of India’s search market in 2010:   97%  Source: StatCounter.com 

most searched brand    on Google in India:   nokia  Source: Google Zeitgeist 2010 

top ‘how to’ query on Google in India:  how to kiss   Source: Google Zeitgeist, 2008 ‐ 2010 

Simon Kemp (@eskimon) Engagement Planner, BBH Asia‐Paciﬁc  simon.kemp@bbh‐asiapac.com.sg  +65 6500 3071 

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http://thenextweb.com	1844
http://www.webguild.org	1149
http://www.penn-olson.com	1096
http://trak.in	518
http://www.internetevangelismday.com	442
http://eskimon.wordpress.com	378
http://josesaez.net	353
http://sociallydiverse.posterous.com	325
http://communications	227
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http://www.websitesfordoctors.in	50
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http://remediations.blogspot.com	29
http://storify.com	27
http://adverguy.com	26
http://kartikgala.blogspot.com.au	25
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http://www.tribalmedia.co.jp	7

Digital, Mobile, and Social Media in India (April 2011)

by Simon Kemp on Apr 24, 2011

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Digital, Mobile, and Social Media in India (April 2011) — Presentation Transcript