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Digital, Mobile, and Social Media in India (April 2011)

by Managing Director at We Are Social on Apr 25, 2011

  • 63,423 views

BBH's detailed data overview of the Digital, Mobile, and Social Media landscape in India in April 2011

BBH's detailed data overview of the Digital, Mobile, and Social Media landscape in India in April 2011

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  • ruchigarg ruchigarg nice 2 years ago
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  • ramkri123 ramkri123 Very good presentation Simon. Some questions

    - Does the estimated value for mobile vas include ad based revenue ?
    - Number of mobile internet users who watch online video - is it roughly 70% ?
    2 years ago
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  • eskimon Simon Kemp, Managing Director at We Are Social Some more new info on the mobile web in India in an article on TNW today - highlights include:

    95% of mobile web users are male;
    Downloading music is the most popular activity from mobile devices;
    Youtube is the 3rd most popular site after Google and Facebook, despite handset limitations

    More stats in the full article:
    http://thenextweb.com/in/2011/05/10/49-of-indians-only-access-web-through-mobile/
    2 years ago
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  • rafikrafik Rafik Belmesk, Strategy Consultant at OgilvyOne Worldwide Nice! Thanks for sharing this Simon. 2 years ago
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  • eskimon Simon Kemp, Managing Director at We Are Social Yes, new data came out today - interestingly it’s from the same source as the original number in the presentation (the Telecom Regulatory Authority of India). It’s worth noting that both figures are still correct - today TRAI announced 500 million active users, while the figure cited in this presentation is 791 million mobile subscriptions. Both numbers are important and can be used dependent on the context, so thanks for your comment! 2 years ago
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  • LHInsights Lighthouse Insights at Lighthouse Insights @Simon a great presentation but I think the figure for mobile subscribers has changed to 500 as declared by TRAI and it was published in TNW too. 2 years ago
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  • eskimon Simon Kemp, Managing Director at We Are Social Thanks for all your comments - great to know that it's useful! Please feel free to send me any specific questions or comments via twitter too - http://twitter.com/eskimon 2 years ago
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  • harshalkharod Harshal Kharod, Digital Communications Manager at Investis Ltd. Amazing!!! has lot to offer to Mobile Marketing industry & Mobile Apps business... It is really massive market; if used wisely... else authorities will again come up with new regulations and obstacles... Thanks for sharing Simon...

    Harshal
    http://in.linkedin.com/in/harshalkharod
    2 years ago
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  • binumobile biNu - Fast Mobile Internet Services for Everyone at biNu - Fast Mobile Internet Services for Everyone Simon

    Nice presentation it lays out the size of and opportunity of India well. All too often the emerging market is poorly represented. The opportunity is massive and goes hand in hand with the challenges in keeping pace with growth.

    Mark
    2 years ago
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  • adokania Aseem Dokania, Chief Product Officer at PlayUp Cricket Interesting stats about India.... 2 years ago
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Digital, Mobile, and Social Media in India (April 2011) Digital, Mobile, and Social Media in India (April 2011) Presentation Transcript