0
DIGITAL,
MOBILE,
AND
                    
SOCIAL
MEDIA
IN
CHINA
     BBH
ASIA‐PACIFIC
   DATA
SNAPSHOT
SERIES
        APRI...
Source:
China
Internet
Watch

(                     )    that’s
roughly
    34%
     penetraIon
                          Source:
China
Internet
Watch

Source:
China
Internet
Watch

58%
of
Chinese
internet
users
 are
under
30
years
old                             Source:
China
Internet
Watch

56%
of
Chinese
internet
  users
are
male                       Source:
China
Internet
Watch

27%
  of
Chinese
internet
users
live
in
rural
areas                        Source:
China
Internet
Network
Informa6on
Cente...
88%
 of
Chinese
internet
users
access
the
web
from
home                              Source:
China
Internet
Watch

broadband
penetraIon  
amongst
internet
users:                      
  98%
                          Source:
China
Interne...
Chinese
web
users
spend
an
average
of 
 150
  minutes
online 
  every
single
day 
                        Source:
China
In...
Chinese
people
aged
18‐27
spend
almost                  
5
hours
every
day
on
email
and
the
web
                        So...
58%
 vs. 17%
  of
Chinese
neIzens

     of
Chinese
neIzens
                                             
spend
3
hours
eac...
87%
 of
Chinese
internet
users
use
the
internet
and
watch
television
at
the
same
Ime                              Source:
...
Chinese
neIzens
spend
roughly
    4
hours
a
week
streaming
music
or
videos                               
                ...
$   Source:
Taobao

66%
of
Chinese
internet
users
access
via
mobile
phones                             Source:
China
Internet
Watch

879,000,000
mobile
phone
subscribers
in
China
                                     Source:
DigiTimes,
Feb
2011

average
number
of
SMSes
sent
in
China
every
day
in
February
2011:                                 
2.7
billion
           ...
In
China,
people
can
       use
mobile
phones
to:  
        buy
Starbucks
coffee        buy
subway
Ickets¥€$
    do
their
b...
70%
  of
Chinese
people
say

they
“can’t
live
without”
   their
mobile
phones                             Source:
Synovate

303,000,000
mobile
internet
users
in
China
                                  Source:
China
Internet
Watch

Source:
Wikipedia

2
in
3
mobile
web
users
in
China
                         
use
instant
messenger
apps
                              Source...
40%
      of
Chinese
neIzens

     are
‘content
creators’
(that’s
almost
twice
the
rate
seen
in
the
USA)                  ...
number
of
social
media
users
in
China:                                     
235,000,000
                               Sou...
(   )        Source:

eMarketer                         

92%
 of
Chinese
neIzens
visit
social
media
sites
at
least
three
Imes
per
week                           Source:
Shanghai
B...
34%
  of
Chinese
social
media  
users
log
in
every
single
day
                                 Source:
AppLeap

half
of
Chinese
social
media 
 users
are
in
their
20s                      
                            Source:
China
Inte...
27%
of
Chinese
social
media
users  
  have
created
a
profile
on 
 5
or
more
social
media
sites
                            ...
number
of
registered
users
on
QQ
                                
(China’s
most
popular
instant
messenger
service):       ...
(                                    )    that’s
roughly
as
many
users                               
    as
the
worldwide...
number
of
registered
Qzone
profiles:                                  
481,000,000
(anecdotally,
many
users
have
more
than
...
other
large
social
networks
in
China:                                    
   51.com:
178
million 
   renren:
170
million
 ...
87%
 of
Chinese
social
media
users
have
‘friended’
or
follow
brands
                                    Source:
eMarketer,...
77%
of
Chinese
internet
users
believe
 a
social
media
presence
makes
     a
brand
more
a`racIve                           ...
number
of
bloggers
in
China:
295
million
                         Source:
China
Internet
Network
Informa6on
Center        ...
people
in
China
using
BBSs:                          
98,000,000
   (BBSs
are
online
Bulle6n
Board
Systems)               ...
81%
  of
Chinese
youth
check
 online
comments
before
making
a
purchase
decision                             Source:
slides...
number
of
online
gamers
in
China:                                
304,000,000
                            Source:
China
In...
Source:
Wikipedia

$   Source:
slideshare.net/dellsocialmedia

Simon
Kemp
(@eskimon)
Engagement
Planner,
BBH
Asia‐Pacific
   simon.kemp@bbh‐asiapac.com.sg
                     +65
6500
3...
Digital, Mobile, and Social Media in China (April 2011)
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Digital, Mobile, and Social Media in China (April 2011)

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The Digital, Mobile, and Social Media Landscape in China - BBH Asia-Pacific's April 2011 Data Snapshot

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  • @Huanlun I guessed as much, but that's a shame - I think that's superb functionality!
    @Sarah ...and it doesn't show any signs of slowing either!
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  • china is the place to be for fast digital progress
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  • it's true that you can use mobile phone to buy Starbucks coffee but almost 0 people has done that...sometimes number doesn't reflect the reality...
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  • Mind buggling data ...
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  • I'm a Chinese and I think the data is mostly true.
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Transcript of "Digital, Mobile, and Social Media in China (April 2011)"

  1. 1. DIGITAL,
MOBILE,
AND
 
SOCIAL
MEDIA
IN
CHINA
 BBH
ASIA‐PACIFIC
 DATA
SNAPSHOT
SERIES
 APRIL
2011

  2. 2. Source:
China
Internet
Watch

  3. 3. ( ) that’s
roughly
 34%
 penetraIon
 Source:
China
Internet
Watch

  4. 4. Source:
China
Internet
Watch

  5. 5. 58%
of
Chinese
internet
users
 are
under
30
years
old Source:
China
Internet
Watch

  6. 6. 56%
of
Chinese
internet
 users
are
male Source:
China
Internet
Watch

  7. 7. 27%
 of
Chinese
internet
users
live
in
rural
areas Source:
China
Internet
Network
Informa6on
Center 

  8. 8. 88%
 of
Chinese
internet
users
access
the
web
from
home Source:
China
Internet
Watch

  9. 9. broadband
penetraIon 
amongst
internet
users: 
 98%
 Source:
China
Internet
Watch

  10. 10. Chinese
web
users
spend
an
average
of 
 150
 minutes
online 
 every
single
day 
 Source:
China
Internet
Watch

  11. 11. Chinese
people
aged
18‐27
spend
almost 
5
hours
every
day
on
email
and
the
web
 Source:

Bergström
Trends 

  12. 12. 58%
 vs. 17%
 of
Chinese
neIzens

 of
Chinese
neIzens
 
spend
3
hours
each
day spend
3
hours
each
day 
on
the
internet 
 
watching
TV
 Source:
Millward
Brown
Dynamic
Logic 

  13. 13. 87%
 of
Chinese
internet
users
use
the
internet
and
watch
television
at
the
same
Ime Source:
Millward
Brown
Dynamic
Logic 

  14. 14. Chinese
neIzens
spend
roughly
 4
hours
a
week
streaming
music
or
videos 
 Source:

McKinsey 

  15. 15. $ Source:
Taobao

  16. 16. 66%
of
Chinese
internet
users
access
via
mobile
phones Source:
China
Internet
Watch

  17. 17. 879,000,000
mobile
phone
subscribers
in
China
 Source:
DigiTimes,
Feb
2011

  18. 18. average
number
of
SMSes
sent
in
China
every
day
in
February
2011: 
2.7
billion
 Source:
DigiTimes,
Feb
2011

  19. 19. In
China,
people
can
 use
mobile
phones
to: 
 buy
Starbucks
coffee buy
subway
Ickets¥€$
 do
their
banking do
their
shopping88 buy
lo`ery
Ickets Source:
enovate;
Youth
Research
Partners 

  20. 20. 70%
 of
Chinese
people
say

they
“can’t
live
without”
 their
mobile
phones Source:
Synovate

  21. 21. 303,000,000
mobile
internet
users
in
China
 Source:
China
Internet
Watch

  22. 22. Source:
Wikipedia

  23. 23. 2
in
3
mobile
web
users
in
China
 
use
instant
messenger
apps
 Source:
China
Internet
Watch

  24. 24. 40%
 of
Chinese
neIzens

 are
‘content
creators’
(that’s
almost
twice
the
rate
seen
in
the
USA) Source:
Forrester 

  25. 25. number
of
social
media
users
in
China: 
235,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  26. 26. ( ) Source:

eMarketer 

  27. 27. 92%
 of
Chinese
neIzens
visit
social
media
sites
at
least
three
Imes
per
week Source:
Shanghai
Business
Review,
Feb
2011

  28. 28. 34%
 of
Chinese
social
media 
users
log
in
every
single
day
 Source:
AppLeap

  29. 29. half
of
Chinese
social
media 
 users
are
in
their
20s 
 Source:
China
Internet
Network
Informa6on
Center 

  30. 30. 27%
of
Chinese
social
media
users 
 have
created
a
profile
on 
 5
or
more
social
media
sites
 Source:
Shanghai
Business
Review,
Feb
2011

  31. 31. number
of
registered
users
on
QQ
 
(China’s
most
popular
instant
messenger
service): 
636,000,000
 Source:
Tencent,
via
Wikipedia,
Mar
2011

  32. 32. ( ) that’s
roughly
as
many
users 
 as
the
worldwide
audience
of
 Source:
compared
to
press
release
from
Facebook 

  33. 33. number
of
registered
Qzone
profiles: 
481,000,000
(anecdotally,
many
users
have
more
than
one
Qzone
profile) 
 Source:
Resonance
China

  34. 34. other
large
social
networks
in
China: 
 51.com:
178
million 
 renren:
170
million
 Sina
Weibo:
100
million
 Source:
(1)
China
Internet
Watch;
(2)
Resonance
China;
(3)
Sina
Wiebo
press
release

  35. 35. 87%
 of
Chinese
social
media
users
have
‘friended’
or
follow
brands
 Source:
eMarketer,
Apr
2010

  36. 36. 77%
of
Chinese
internet
users
believe
 a
social
media
presence
makes
 a
brand
more
a`racIve Source:
Millward
Brown
Dynamic
Logic 

  37. 37. number
of
bloggers
in
China:
295
million
 Source:
China
Internet
Network
Informa6on
Center 

  38. 38. people
in
China
using
BBSs: 
98,000,000
 (BBSs
are
online
Bulle6n
Board
Systems) 
 Source:
China
Internet
Network
Informa6on
Center 

  39. 39. 81%
 of
Chinese
youth
check
 online
comments
before
making
a
purchase
decision Source:
slideshare.net/Jarrahbear 

  40. 40. number
of
online
gamers
in
China: 
304,000,000
 Source:
China
Internet
Network
Informa6on
Center 

  41. 41. Source:
Wikipedia

  42. 42. $ Source:
slideshare.net/dellsocialmedia

  43. 43. Simon
Kemp
(@eskimon)
Engagement
Planner,
BBH
Asia‐Pacific
 simon.kemp@bbh‐asiapac.com.sg
 +65
6500
3071

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