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  • How many of you? Within the last 2 months, have you:Answered a direct mail advertisment?Searched print media for product advertisements when buying.Search the print yellow pages when doing research for a product or a service?How many of you searched on google and found a URL they then visitedTapped your peer to peer network. Which means using some kind of electronic communication, facebook, mail and received a url you visited.Why do you continue to focus on print adverticing?Digital marketing is about creating great stories. It is the great stories that can tell our customers about all our products.
  • Tele2 Customer Service in social mediaAffecto: CRM and Marketing ManagerB2B company consulting services within Business IntelligenceEstablished Affecto in sosial mediaCreated Norways first internal facebook. Where we used social media functions and features and way of engagement to drive better understanding for the business as well as getting deeper relations with selected customers.Guest lecturer at BI Norwegian Business School in the Social Media course.
  • You have to do it right to succeed
  • Transcript

    • 1. Social media
      B2B Communications and marketing in
    • 2. Erik Eskedal
      Digital Communication Manager
      Twitter: @eskedal
      Slideshare: www.slideshare.net/eskedal
      Youtube: http://www.youtube.com/user/eeskedal
      Blog: eskedal.wordpress.com
      Page 2
    • 3. Social Media is
      Conversations and sharing online
      3
    • 4. But it doesn't change the way we do business
      Foto: Erik Eskedal
      4
      38
    • 5. IT´S ALL ABOUT: LISTEN, LEARN & SHARE
      It´s all about:
      5
      21
    • 6. Let the marketing loose!
      6
    • 7. Spread your message
      7
      31
    • 8. Add value
      8
      40
      Photo: Erik Eskedal
    • 9. Point the world to our doorstep
      9
      http://www.flickr.com/photos/klearchos/754731911/sizes/o/in/photostream/
    • 10.
    • 11.
    • 12. Of all business is generated through
      established contacts or WOM
      70%
      12
      20
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    • 29. Internet is social
      BUSINESS ON THE INTERNETT AS WELL!
      20
      11
    • 30. Page 30
    • 31. Page 31
    • 32. Social Media Networks and Blogs consume nearly 25% of peoples time online (one in every four and half  minutes)Source:  Nielsen Wire
      Tekst
      Tekst
      32
      9
    • 33. LinkedIN
      Facebook
      Twitter
      Slideshare
      Communities
      YouTube
      Blogs
      web
      RSS
      Streaming
      Flickr

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