How many of you? Within the last 2 months, have you:Answered a direct mail advertisment?Searched print media for product advertisements when buying.Search the print yellow pages when doing research for a product or a service?How many of you searched on google and found a URL they then visitedTapped your peer to peer network. Which means using some kind of electronic communication, facebook, mail and received a url you visited.Why do you continue to focus on print adverticing?Digital marketing is about creating great stories. It is the great stories that can tell our customers about all our products.
Tele2 Customer Service in social mediaAffecto: CRM and Marketing ManagerB2B company consulting services within Business IntelligenceEstablished Affecto in sosial mediaCreated Norways first internal facebook. Where we used social media functions and features and way of engagement to drive better understanding for the business as well as getting deeper relations with selected customers.Guest lecturer at BI Norwegian Business School in the Social Media course.
You have to do it right to succeed
Social media B2B Communications and marketing in
Erik Eskedal Digital Communication Manager Twitter: @eskedal Slideshare: www.slideshare.net/eskedal Youtube: http://www.youtube.com/user/eeskedal Blog: eskedal.wordpress.com Page 2
Social Media is Conversations and sharing online 3
But it doesn't change the way we do business Foto: Erik Eskedal 4 38
IT´S ALL ABOUT: LISTEN, LEARN & SHARE It´s all about: 5 21