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Mark Eldridge, Marketing & Business Development Director for Spring Global Mail
Ecommerce sales are booming domestically but international sales only account for 7-10% of all online activity. What are the barriers to taking that next big growth step? Understanding the local markets, a local language website, the right payment channels, compliance with local conditions, getting your product delivered – all things to consider. But what if your customer wants to return something? Is this a good thing or a bad thing? Do you make it difficult for them? Make them pay for the return? Offer it for free? Pick-up or drop-off?
An effective returns management program should be an integrated part of your online sales and marketing activity – have you got it right?
Mark Eldridge, Marketing and Business Development Director for Spring Global Mail will provide you with some insight into many of the above issues with some live examples and ideas that might just help!
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