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Logistiek op maat voor de online klant

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Jean-François Molitor, Marketing & Sales Director Small & Medium Businesses Bpost …

Jean-François Molitor, Marketing & Sales Director Small & Medium Businesses Bpost

Een snelle en correcte logistieke afhandeling van online bestellingen is een beslissende factor voor de online klant. Succesvolle web shops onderscheiden zich dan ook met een excellente logistiek.

Aan de hand van concrete cases toont bpost aan waarom het de logistieke partner is van succesvolle start-ups als dame DECO, maar ook aan de zijde staat van grotere retailers als maxi toys, die een succesvolle transitie hebben gemaakt naar ecommerce. Ook het project Get Your Business Online komt aan bod.

bpost stelt eveneens de Shipping Manager voor. Dankzij deze webmodule, die wordt gekoppeld aan de webshop, kunnen online shoppers de aflevering personaliseren en een keuze maken uit verschillende leveringsmethodes. Bovendien zorgt de module voor meer efficiëntie voor de webshop beheerder in de afhandeling van bestellingen.

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  • -Market study, almost no report out of belgium for e-coomerce activities and no one related to inside decoration. Only number found where from France and other country in europe. So we proceed with quality (large audience) and quantitative (targeted audience) survey.-define a strategy: which type of product / positioning / target / differentiation-As pure player the identity had to be defined from scratch
  • -Web builder which was involved, and leave us a big autonomy (modification, self management of the web site)-(Search Engine Optimization) -> still in progress-retail is detail > on the web the customer is very demanding, you must increase credibility/ detail informaiton as the product is not touchable
  • Transcript

    • 1. bpost – tailor made logistic for your webshop
    • 2. Agenda1 bpost… tailor made logistic for your webshop Case Damedeco2 e-commerce challenge for a start-up3 Case Maxi Toys e-commerce challenge for a retailer
    • 3. BPOST.. TAILOR MADELOGISTIC FOR YOUR WEBSHOPJean-François MolitorBusiness Unit ManagerSmall & Medium Enterprises
    • 4. Who is bpost?A group with a consistent offer of productsand services. Domestic Mail Newspaper International Mail delivery (BPI) Document Management Parcels & Express (Bpack) Banking and Insurance 4
    • 5. Parcels & ExpressLogistic expertise within bpost• 120.000 parcels per day• 98% parcels delivered in Day+1• +6.000 business customers• 1.100 collect points• 14.000 distribution rounds per day 5
    • 6. e-commerce @ bpostMany e-commerce references We serve customers ofall sizes : from emerging e-shops to large established e-shopsPure playerStart –upTraditional VPCMulti channel players
    • 7. e-commerce @ bpostThe 3 components of success Our belief Integreren van • To succeed webshops logistiek, need strong support boekhouding, to: commerciële… webshop • Build & maintain their processen website (incl. partnership Bouwen van een paiement solutions) website • Treat their logistics Website Logistic builder partner Retours • …in respectbeperken of their needs and means
    • 8. e-commerce @ bpostbpost solution for webshop e-commerce value chain + 8
    • 9. e-commerce @ bpost Logistic starts with consumer preferenceDelivery preference amongst consumers (*) PHYSICAL DELIVERY AT HOME LOCKER OTHER STORE POINT 70% 21% 33% 10% 10% Still 70% home Order on-line, At the office, at delivery! pick up in store Pick-up points Parcel Automate a friend’s house* VIL study – 1.153 respondents – Average # of methods 2,8 – Dec. 2011 You can offer your customers a wide choice of delivery options
    • 10. e-commerce @ bpostYour customer buys where and when he wants,bpost delivers where and when he wants…  12.000 postmen  98% Day+1 quality in all the country  Notification + 2nd pres. if necessary @ home  1.100 Pick up points  90% of Belgian population is at maximum 5 km of a Post Point/office @ bpost  Always open, pick up your parcel when you want  75 machines before the end of the year @ 24/7
    • 11. e-commerce @ bpostShipping Manager gateaway to logistic solution  Wide choice of delivery methods  Value added services (insurance, notification) Consumer  Up to date track & trace information convenience  No manual input required  Highly configurable (prices, options, etc) Process  Limited ICT development and costs optimization  Labels compliant to industry standards  Electronic data exchange for 100% data quality 100%  No validation requirements. Print & ship! data quality Visit us in bpost stand (S012) for a live demo
    • 12. e-commerce @ bpostWe do more than you think! • 3 levels of speed (24h / Time Definite / Sprint) • International (+220 countries) • Return solutions • Fulfilment • Technical Courier • Tailor made logistic solutions
    • 13. LOGISTIC CHALLENGEFOR A START-UPSebastien MarchalFounder
    • 14. dameDECO.be… ?• An e-shop of trendy and designed accessories “Objets Chics pour Effet Choc!”• and also: – official reseller of Farrow&Ball (ecologic paint) – home deco advices – dameDECO private evenings• Created by 2 lovers: – An interior designer : Julie Schumacher – A networking Engineer : Sebastien Marchal• Launched in October 2011
    • 15. Why an e-shop?• Limited starting investment – Investment growth with selling• A real market opportunity in that sector• Global online sales growth• « Always connected » – 24/24/7/7 – Answer to new customer behavior• Work time flexibility
    • 16. The projectFrom the idea to the launch: 18 Months• Market studies• Definition of a strategy• Product selection to create dameDECO universe• Selection of key partner – Web Builder: INFINE DIGITAL – Corporate Identity: INFINE – Payment solution: OGONE – Logistic: BPOST
    • 17. Logistic• Logistic = crucial – Last step of an order processing – Respect of delivery deadline, pack tracking (realtime), product return management• Choose the right partner (pending large product portfolio, size, timeline…)• Dame DECO choose bpost as main logistical partner for - Shipping cost offer - Collect Point proximity - Ease of day to day management (label printing) - Large delivery method in Belgium (Home, Physical Store, Delivery Point) - International Shipping! - bpost Shipping Manager developed for Magento
    • 18. Key success factors!• Choose the right web builder and partners• Become an expert in SEO• Don’t underestimate the time for the encoding…• Keep in mind, “retail is detail”• Love IT• Be professional !
    • 19. www.damedeco.be Thanks!
    • 20. E-COMMERCECHALLENGE FOR ARETAILERAlain HellebautDirector International Sales
    • 21. Maxi Toys Bien plus que du jouet! • Fondé en 1989 • Part du Groupe Blokker • +180 points de vente (FR, BE, SU, LU) • +1.000 collaborateurs • +200 m€ chiffres d’affaires • Mission: offrir 365 jours par an du jouet, jeux vidéo et bien plus que du jouet06/04/2012 21
    • 22. L’ecommerce: pourquoi? • Tendance forte dans le marché européen du jouet – Belgique: < 5% ventes – France: 10% des ventes – Allemagne: 17% des ventes • Effet de levier aux ventes en magasin • La question n’était pas si il faut se lancer dans l’ecommerce mais plutôt quand et comment06/04/2012 22
    • 23. L’ecommerce: comment? • Choix de 2 partenaires experts en leur domaine: – Bluevision (dévelopement du webshop) – bpost (logistique) • Coopération avec le réseau physique dès le début – Information pour expliquer la stratégie du groupe – Prix et offres comparables entre les canaux physiques et online • Test intensifs (18 mois avant le lancement commercial) – Début des test en Belgique en Octobre 2010 – Lancement en 201206/04/2012 23
    • 24. Les leçons de la phase test • Logistique e-commerce = logistique retail: – Processus différents – Gestion dédoublée des stocks – ! Working capital • Différence cultuelle importante dans l’adoption du modèle e-commerce – Très rapide en France – Plus lent en Belgique • Le projet demande un investissement important en temps et argent06/04/2012 24
    • 25. La logistique • bpost s’est avéré le partenaire évident pour la livraison aux consomateurs en Belgique – Respect des promesses de livraison (crucial!) – Offre complète (domestique + internationale) – Expertise en projet de dévelopment e-commerce – Professionalisme des personnes de contact06/04/2012 25
    • 26. More information? – Visit us in stand stand S012 – Call 02/201.11.11 – www.bpost.be/bpack – info@damedeco.be – www.damedeco.be – emarketing@maxitoys.com – www.maxitoys.com 26