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Marta Pichlak-Miarka, Business Consultant Customer Intelligence SAS...
Marta Pichlak-Miarka, Business Consultant Customer Intelligence SAS
Customer Web Analytics and online personalization.
When you go to the supermarket you don’t expect the employees to know your name or to rearrange the store space for you. Yet when you visit your “shop around the corner” you appreciate the fact that staff knows who you are, that you have a 3 year old kid and that your favorite cheesecake is ordered just for you every Saturday because you buy it every week. When people shop online they have a similar set of expectations and they will get annoyed that on their third visit to your e-shop you still don’t know that they live in Antwerp and you keep displaying them banners of products they’ve already bought
In this session you will learn:
What is the difference between Site Centric digital measurement and Customer Centric approach and why it’s crucial.
Why real time data is less important than data ready for real time decisioning
How state of the art technologies support next best offers targeting, web site personalization and remarketing
Why you need tools that will support multichannel marketing across online and offline channels
How does this look in practice (demonstration of key capabilities)
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