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Benny Sintobin, CEO E-Shopinvest
Channel conflict is a legitimate concern for many companies considering e-commerce. However, when properly implemented, e-commerce will help grow sales across all channels. During this session, we will share insights and best practices that will help mitigate the risk of channel conflicts.
E-Shopinvest created and operates end to end online flagship stores for a portfolio of brands including Samsonite, Godiva, and Jules Destrooper. Over 85% of the online transactions that we manage are generated outside Belgium.