BeCommerce Facts & Figures 2011

BeCommerce Figures & Trends 2012: ECOMMERCE IN BELGIUMPatricia CeysensPresident of the Board of Directors

ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 2

BACK TO THE FUTURE The future of shopping1900 1950 2000

Distance selling ProfileBelgian company vs. Foreign company 7

Distance selling ProfileDistance sales vs. Traditional sales 8

Distance selling ProfilePure player vs. Multichannel player 9

Distance selling Profile Share of distance selling in total turnover The share of the distance selling in totalbusiness turnover is higher in the last two years 10

Payment methods Pure players Credit cards Debit cardsDirect Banking E-wallet Mobile PaymentPrepaid Cards / Vouchers 12

Payment methods All distance sellers Credit cards Debit cardsDirect Banking E-wallet Mobile PaymentPrepaid Cards / Vouchers 13

Payment methodsAverage amount per order 14

Delivery methods Delivery to the end userIncrease in delivery by private transport services 16

Delivery methodsLogistics service provider 2 out of 3 distance sellers has Bpost as a logistics service provider 17

Delivery methods Time slot deliveryTime slot delivery methods are still emerging 18

Communication mixAll distance sellers 2011 21

Social mediaFacebook is the most important social media for All distance sellers 2011 50% of the distance sellers. 22

Facebook commerce All distance sellers 201128% of all distance sellers are already engaged in Facebook commerce. 23

OpinionsThe Belgian distance selling market will continue to grow in the next 2 years 25

OpinionsThe competition with foreign distance selling companies will increase in the next 2 years 26

OpinionsThe internet will become the main ordering method in the next 2 years 27

OpinionsThe Belgian legislation prevents the growth of my distance selling activities 28

Top products Year Over YearTOP 5 is:(1) Electronics,(2) Home & garden,(3) Clothing,(4) Entertainment(5) Hard & software 30

ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellers NEW since 2011TOP productsMobile commerceEmployment 31

Mobile commerce Reasons not to start with mobile commerceEngaged in mobile commerce? 15% does M-commerce, 50% is planning to Period to start with mobile commerce 32

Mobile commerce 2011Non-users mainly have other priorities 33

Mobile commerceMobile application vs. Mobile website 34

Mobile commerceSupported Operating Systems for mobile application When distance sellers are engaged in mobile commerce via a mobile application, iOS from Apple is always supported. 35

Mobile commerce The share of mobile commerce in the total turnover of distance selling 2011 Mobile commerce is already 2,6% of the total turnover of distance sellers.The average amount (incl. VAT) per mobileselling order in 2011 The share (%) of orders placed by mobile commerce in the total number of orders placed by distance selling 2011. 2,7% 36

Mobile commerce Top products 37

Mobile commerceReason to start with mobile commerce M-commerce is expected to generate additional e- business 38

Mobile commerce IT development & ResultsInternal vs External IT development Results of mobile commerce are satisfying 39

InhoudIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 40

EUROPA= ,

Employment Needed profiles53,5% of the distance sellers has plans to hire new employees this year, mainly online marketeers. 42

Questions? Patricia CeysensPresident of the Board of Directors patricia.ceysens@becommerce.be twitter.com/becommerce www.becommerce.be 43

BeCommerce Facts & Figures 2011

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