BeCommerce Facts & Figures 2011
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BeCommerce Facts & Figures 2011

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Patricia Ceysens, Voorzitter BeCommerce...

Patricia Ceysens, Voorzitter BeCommerce

e-Commerce in Belgïe kent de grootste boom van Europa.

BeCommerce, de Belgische vereniging voor e-commerce, is trotse partner van deze E-shop Expo beurs en laat zijn cijfers BeCommerce Facts & Figures 2011 kennen.

Een primeur voor deze beurs. Get surprised!

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BeCommerce Facts & Figures 2011 Presentation Transcript

  • 1. BeCommerce Figures & Trends 2012: ECOMMERCE IN BELGIUMPatricia CeysensPresident of the Board of Directors
  • 2. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 2
  • 3. BACK TO THE FUTURE The future of shopping1900 1950 2000
  • 4. BACK TO THE FUTURE The future of shopping1900 1950 2000
  • 5. BACK TO THE FUTURE The future of shopping1900 1950 2000
  • 6. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 6
  • 7. Distance selling ProfileBelgian company vs. Foreign company 7
  • 8. Distance selling ProfileDistance sales vs. Traditional sales 8
  • 9. Distance selling ProfilePure player vs. Multichannel player 9
  • 10. Distance selling Profile Share of distance selling in total turnover The share of the distance selling in totalbusiness turnover is higher in the last two years 10
  • 11. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 11
  • 12. Payment methods Pure players Credit cards Debit cardsDirect Banking E-wallet Mobile PaymentPrepaid Cards / Vouchers 12
  • 13. Payment methods All distance sellers Credit cards Debit cardsDirect Banking E-wallet Mobile PaymentPrepaid Cards / Vouchers 13
  • 14. Payment methodsAverage amount per order 14
  • 15. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 15
  • 16. Delivery methods Delivery to the end userIncrease in delivery by private transport services 16
  • 17. Delivery methodsLogistics service provider 2 out of 3 distance sellers has Bpost as a logistics service provider 17
  • 18. Delivery methods Time slot deliveryTime slot delivery methods are still emerging 18
  • 19. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 20
  • 20. Communication mixAll distance sellers 2011 21
  • 21. Social mediaFacebook is the most important social media for All distance sellers 2011 50% of the distance sellers. 22
  • 22. Facebook commerce All distance sellers 201128% of all distance sellers are already engaged in Facebook commerce. 23
  • 23. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 24
  • 24. OpinionsThe Belgian distance selling market will continue to grow in the next 2 years 25
  • 25. OpinionsThe competition with foreign distance selling companies will increase in the next 2 years 26
  • 26. OpinionsThe internet will become the main ordering method in the next 2 years 27
  • 27. OpinionsThe Belgian legislation prevents the growth of my distance selling activities 28
  • 28. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 29
  • 29. Top products Year Over YearTOP 5 is:(1) Electronics,(2) Home & garden,(3) Clothing,(4) Entertainment(5) Hard & software 30
  • 30. ContentIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellers NEW since 2011TOP productsMobile commerceEmployment 31
  • 31. Mobile commerce Reasons not to start with mobile commerceEngaged in mobile commerce? 15% does M-commerce, 50% is planning to Period to start with mobile commerce 32
  • 32. Mobile commerce 2011Non-users mainly have other priorities 33
  • 33. Mobile commerceMobile application vs. Mobile website 34
  • 34. Mobile commerceSupported Operating Systems for mobile application When distance sellers are engaged in mobile commerce via a mobile application, iOS from Apple is always supported. 35
  • 35. Mobile commerce The share of mobile commerce in the total turnover of distance selling 2011 Mobile commerce is already 2,6% of the total turnover of distance sellers.The average amount (incl. VAT) per mobileselling order in 2011 The share (%) of orders placed by mobile commerce in the total number of orders placed by distance selling 2011. 2,7% 36
  • 36. Mobile commerce Top products 37
  • 37. Mobile commerceReason to start with mobile commerce M-commerce is expected to generate additional e- business 38
  • 38. Mobile commerce IT development & ResultsInternal vs External IT development Results of mobile commerce are satisfying 39
  • 39. InhoudIntroductionDistance selling figures and profile 2011Payment methodsDelivery methodsCommunication mixOpinions of the Belgian distant sellersTOP productsMobile commerceEmployment 40
  • 40. EUROPA= ,
  • 41. Employment Needed profiles53,5% of the distance sellers has plans to hire new employees this year, mainly online marketeers. 42
  • 42. Questions? Patricia CeysensPresident of the Board of Directors patricia.ceysens@becommerce.be twitter.com/becommerce www.becommerce.be 43