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Walter van der Scheer, Commercial Manager Copernica Marketing Software...
Walter van der Scheer, Commercial Manager Copernica Marketing Software
30% of all emails are read mobile, 11% of all sent commercial emails will never reach the inbox. Email is still very much alive. However, you will need to constantly adjust your strategy and see if your email marketing activities are up-to-date and accurate. Do you optimize your emailings for mobile use? What do you do to increase your email deliverability? How do you manage your unsubscribers and abuse reports? During this session, you’ll get to see how you can improve your email marketing activities for 2012. 10 tips which are ready to use the following day!
As a visitor you’ll learn how to:
Improve your email marketing activities
Get higher conversion out of your email marketing
Optimize your emails for mobile use
Improve your email deliverability
Manage your sender reputation
Optimally use your customer database