View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Deposition premium competition as frivolous and excessive in the progressive economy – e.g. McDonald’s strategy to own the breakfast occasion with a value offering and take share from Starbucks.
Capitalize on shifts that strengthen previous de-positioning strategies – e.g. Dove’s strategy to focus on inner beauty and self-esteem to de-position many externalizing and “idealizing” beauty care brands.
De-position private label products as poor value and less aligned with today’s values (e.g. quality family time and being grounded)