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Online marketing presented by- Eshaan Chhagotra
<ul><li>The explosion of  Internet usage has created a new world of electronic commerce, a term that refers to the buying ...
<ul><li>According to a recent survey by Pew Internet & American Life Project... </li></ul><ul><li>58% of adults said they ...
 
 
Categories of consumers <ul><li>Impulsive buyers: purchase quickly </li></ul><ul><li>Patient buyers: make some comparisons...
E-Marketspace <ul><li>A marketplace in which sellers and buyers exchange goods and services for money (or for other goods ...
E-Marketing Strategies <ul><li>The essential issues of marketing are also referred to as the four Ps of marketing mix: </l...
<ul><li>There are extra three Ps as the extended marketing mix: </li></ul><ul><li>People: Right person, trained well, moti...
<ul><li>E-storefront:   A single or company Web site where products and services are sold </li></ul><ul><li>E-mall (online...
<ul><li>E-marketplace:  An online market, usually B2B, in which buyers and sellers exchange goods or services; the  three ...
Three components <ul><li>B –Intranet business transactions </li></ul><ul><li>B2B - Marketing by a firm to business buyers ...
Online Marketing Channels Creating an Electronic Storefront Buy Space on a Commercial Online Service Open It’s Own Web Pag...
The Benefits of Online Marketing Convenient Private Abundance of Information Interactive Immediate Consumers Companies Con...
<ul><li>Establishing web marketing  facility </li></ul>
Business Models E-marketing E-Commerce: Selling goods  And services online Publishing: Where you sell advertise Lead-Based...
<ul><li>The first step in doing business on the web is to acquire or draw visitors to the site itself </li></ul><ul><li>Th...
<ul><li>Advertising is all about communication between: </li></ul><ul><ul><li>a company/organization and its current custo...
<ul><li>Banner ads: most popular, different sizes and styles </li></ul><ul><li>Pop-up ads: popular, another type is pop-be...
Getting high traffic  <ul><li>Discounts </li></ul><ul><li>Gifts </li></ul><ul><li>Contests </li></ul><ul><li>Games  </li><...
Make site interactive <ul><li>Dynamic site gives more business than dumb site. </li></ul><ul><li>Customer wants to be info...
Making site user friendly <ul><li>Not much complications should be there </li></ul><ul><li>Stay must be rewarding. </li></...
Creating a system for delivery of products <ul><li>Ordered products must be delivered in time. </li></ul><ul><li>Logistics...
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Eshaan Online Marketing

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Transcript of "Eshaan Online Marketing"

  1. 1. Online marketing presented by- Eshaan Chhagotra
  2. 2. <ul><li>The explosion of Internet usage has created a new world of electronic commerce, a term that refers to the buying and selling process supported by electronic means. </li></ul><ul><li>Online Marketing is conducted through interactive online computer systems, which link consumers with sellers electronically. </li></ul>
  3. 3. <ul><li>According to a recent survey by Pew Internet & American Life Project... </li></ul><ul><li>58% of adults said they use the Internet as first choice (at home, at work or some other place) to find information about a product or service (2007) </li></ul>Why does the Internet matter to Your Company?
  4. 6. Categories of consumers <ul><li>Impulsive buyers: purchase quickly </li></ul><ul><li>Patient buyers: make some comparisons first </li></ul><ul><li>Analytical buyers: do substantial research before buying </li></ul>
  5. 7. E-Marketspace <ul><li>A marketplace in which sellers and buyers exchange goods and services for money (or for other goods and services), but do so electronically . </li></ul><ul><li>Components- </li></ul><ul><li>Back end </li></ul><ul><li>Intermediaries </li></ul><ul><li>Other business partners </li></ul><ul><li>Support services </li></ul><ul><li>Digital products </li></ul><ul><li>Customers </li></ul><ul><li>Sellers </li></ul><ul><li>Products </li></ul><ul><li>Infrastructure </li></ul><ul><li>Front end </li></ul>
  6. 8. E-Marketing Strategies <ul><li>The essential issues of marketing are also referred to as the four Ps of marketing mix: </li></ul><ul><li>Product: Physical item or service that a company is selling </li></ul><ul><li>Pricing: Amount the customer pays for the product </li></ul><ul><li>Placement: How the product/service gets to the customer, sometimes called “place” referring to “where” a product/service is sold </li></ul><ul><li>Promotion: Any means of spreading the word about the product </li></ul>
  7. 9. <ul><li>There are extra three Ps as the extended marketing mix: </li></ul><ul><li>People: Right person, trained well, motivated </li></ul><ul><li>Process: Providing services to customers </li></ul><ul><li>Physical evidence: Case studies, testimonials </li></ul>
  8. 10. <ul><li>E-storefront: A single or company Web site where products and services are sold </li></ul><ul><li>E-mall (online mall): An online shopping center where many stores are located </li></ul><ul><ul><li>some are merely directories </li></ul></ul><ul><ul><li>some are actually large </li></ul></ul><ul><ul><li>click-and-mortar </li></ul></ul><ul><ul><li>retailers (e.g., shopping.com) </li></ul></ul><ul><ul><li>some are virtual retailers (e.g., buy.com) </li></ul></ul>Types of E-Markets
  9. 11. <ul><li>E-marketplace: An online market, usually B2B, in which buyers and sellers exchange goods or services; the three types of e-marketplaces are private, public, and consortia </li></ul><ul><ul><li>Private e-marketplaces: Online markets owned by a single company; can be either sell-side or buy-side marketplaces </li></ul></ul><ul><ul><ul><li>Sell-side e-marketplace: A private e-market in which a company sells either standard or customized products to qualified companies </li></ul></ul></ul><ul><ul><ul><li>Buy-side e-marketplace: A private e-market in which a company makes purchases from invited suppliers </li></ul></ul></ul><ul><ul><li>Public e-marketplaces: B2B markets, usually owned and/or managed by an independent third party, that include many sellers and many buyers; also known as exchanges </li></ul></ul>
  10. 12. Three components <ul><li>B –Intranet business transactions </li></ul><ul><li>B2B - Marketing by a firm to business buyers </li></ul><ul><li>B2C – marketing on the internet to ultimate consumers. </li></ul>
  11. 13. Online Marketing Channels Creating an Electronic Storefront Buy Space on a Commercial Online Service Open It’s Own Web Page Placing Advertisements Online Place Ads in Special Sections of Online Services Place Ads in Certain Internet Newsgroups Buy Online Ads That Pop Up While Consumers are Surfing Participating in Forums, Newsgroups & Web Communities Forums: Discussion Groups on Commercial Online Services Newsgroups: Internet Version of Forums Web Communities: Sites Where Members Exchange Views Online Using E-Mail and Webcasting Customers Send Questions, Suggestions & Complaints Via E-Mail Webcasting: Automatic Downloading of Information to PC’s
  12. 14. The Benefits of Online Marketing Convenient Private Abundance of Information Interactive Immediate Consumers Companies Consumer Relationship Building Reduces Costs Increases Efficiency Provides Flexibility Global Medium
  13. 15. <ul><li>Establishing web marketing facility </li></ul>
  14. 16. Business Models E-marketing E-Commerce: Selling goods And services online Publishing: Where you sell advertise Lead-Based- Sites: Banner sites online
  15. 17. <ul><li>The first step in doing business on the web is to acquire or draw visitors to the site itself </li></ul><ul><li>The second step is converting those first time visitors into customers by persuading them to make a purchase or register with the site, etc. </li></ul><ul><li>Customers who return to the site one or more times after making their first purchases are retained customers </li></ul>Acquisition, conversion, retention
  16. 18. <ul><li>Advertising is all about communication between: </li></ul><ul><ul><li>a company/organization and its current customers </li></ul></ul><ul><ul><li>a company/organization and potential customers </li></ul></ul><ul><ul><li>a company/organization and its former customers </li></ul></ul><ul><li>To be effective, firms should send different messages to each of these audiences </li></ul>Advertising
  17. 19. <ul><li>Banner ads: most popular, different sizes and styles </li></ul><ul><li>Pop-up ads: popular, another type is pop-behind </li></ul><ul><li>E-mail marketing: powerful, economical, legal implications, spam </li></ul><ul><li>Affiliate marketing: commission-based, benefit of the selling site’s brand in exchange for the referral </li></ul>Types of Internet advertising/marketing
  18. 20. Getting high traffic <ul><li>Discounts </li></ul><ul><li>Gifts </li></ul><ul><li>Contests </li></ul><ul><li>Games </li></ul><ul><li>Other devices like ads, billboards. </li></ul>
  19. 21. Make site interactive <ul><li>Dynamic site gives more business than dumb site. </li></ul><ul><li>Customer wants to be informative with current knowledge. </li></ul>
  20. 22. Making site user friendly <ul><li>Not much complications should be there </li></ul><ul><li>Stay must be rewarding. </li></ul><ul><li>Operating discussions groups among users. </li></ul>
  21. 23. Creating a system for delivery of products <ul><li>Ordered products must be delivered in time. </li></ul><ul><li>Logistics should be efficient enough. </li></ul>
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