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Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
Thinking about Social Media in South Africa
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Thinking about Social Media in South Africa

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  • 1. Thinking about Social Media in the South African online Space
  • 2. The number of internet users in South Africa have now passed 5 million
  • 3. Driven by regulatory changes enabling small ISP’s to enter the market with more competitive packages, drove a growth percentage of 15%
  • 4. Small and medium businesses upgrading from dial-up to broadband connections extended internet access to general office staff, adding up to 20 new users each.
  • 5. The laying of the $600m Seacom undersea cable linking the South African coast with Europe is expected to increase the number of connections and make them faster
  • 6. “The good news is that we will continue to see strong growth in 2010, and we should reach the 6 million mark by the end of the year." Arthur Goldstuck, MD of World Wide Worx
  • 7. Thinking about Social Media?
  • 8. Hear...
  • 9. Hear... The proudly South African social media search engine and blog directory. With nearly 8000 indexed South African blogs – LISTEN, LISTEN & LISTEN
  • 10. Scoping out 5 options... NOTE *Values show estimated unique user traffic from SA **The estimated, unduplicated number of people who visit a site over a specific month ***With the unique visitors (users) metric, you can get an idea of the percent of your target audience you can reach. Facebook 4.7 M Twitter 570 K LinkedIn 520 K Ning 150 K SlideShare 43 K
  • 11. Breaking up Facebook... 18 years and younger Between 19 and 25 26 and older
  • 12. Breaking up Facebook... 18 years and younger Between 19 and 25 26 and older
  • 13. Thinking about Twitter... “ A free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text- based posts of up to 140 characters... Wikipedia " GENERAL INFO SALES/MARKETING COMPANY INFO
  • 14. Thinking about Twitter... “ A free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text- based posts of up to 140 characters... Wikipedia " GENERAL INFO SALES/MARKETING •Event Sign-up •Industry News COMPANY INFO •Time-limited Sales •Re-tweets •Coupon Codes •Questions •Product Pictures •Website specials •Help Requests •Staff •Customer Support •Store/service •Suggestions •Customer News specials •Personal Info •Product Tips •Contests •Press Mentions
  • 15. Comparing the two... •Varied Content •Microblog •Structured/rules •Simple •Distinct business “Pages” •Public •Integrated options •One-to-many •“Fan” concept •Viral
  • 16. Contemplating LinkedIn... If Social Media Recruitment initiatives interests you... Pro Con LinkedIn is a very useful tool for It requires those prospective prospecting new recruits. It’s recruits to be existing and also safe and what really active members, to reap the distinguishes it from Facebook is benefits of a business presence the professional/business culture on LinkedIn. Also competitors will set within the LinkedIn space. have access to the same limited pool of potential prospects.
  • 17. Contemplating LinkedIn... If Social Media Recruitment initiatives interests you... Pro Con The 520K unique visitors metric from South Africa LinkedIn is a very useful tool for It requires those prospective could be “skewed”. Given South Africa’s prospecting new recruits. It’semployment issues and abe existing and also recruits to main keyword of safe and what really active members, to reap the LinkedIn being “job”. A fair a business of visitors distinguishes it from Facebook is benefits of amount presence the professional/business culture accidental on LinkedIn. Also competitors willof could be from search, in the process set within the LinkedIn space. searching for jobsto the same limited have access online. pool of potential prospects.
  • 18. Perhaps a branded Ning... Ning is an online platform for people to create their own social networks. Dependent on the size of the company or organisation, then the proposed content to be distributed via Social Media – Ning is an excellent platform to bring that content to the people. It then comes down to budget, ability to deploy and time. If you don't have those things, something like Ning may be too much or not right.
  • 19. Definitely some Slideshare... It’s an alternative to video, in an environment still fairly bandwidth “starved” Access a Viewers can Viral Burst more download Potential “serious” presentations audience , can travel Requires Less offline “Content branding, Repurposing” more “brand (additional sharing costs) value”
  • 20. And NOT forgetting the benchmarks http://www.ideabounty.com/ http://www.harrypottertweet.com/ http://www.steristumpie.com/
  • 21. Thank You for your attention from @eshaam
  • 22. With thanks & credits too... The NASA web gallery : The following artists on www.sxc.hu : www.nasa.gov/multimedia/imagegalle ry/ •http://www.sxc.hu/profile/lusi The Bookmarks 2009 winners : •http://www.sxc.hu/profile/KimPouss http://thebookmarks.co.za/overview/2 009-winners •http://www.sxc.hu/profile/4seasons Ntr23 of Flickr •http://www.sxc.hu/profile/clix http://www.flickr.com/photos/ntr23/ Google Ad Planner : •http://www.sxc.hu/profile/leocub https://www.google.com/adplanner/#s •http://www.sxc.hu/profile/scataudo iteSearch “SA Internet users surpass 5m” : •http://www.sxc.hu/profile/gradient http://www.fin24.com/articles/default •http://www.sxc.hu/profile/tlloyd /display_article.aspx?ArticleId=1518- 25_2567544 Facebook Advertising : www.facebook.com/advertising/

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