The MXit Presentation: Study Stats & Social Media

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The MXit Presentation: Study Stats & Social Media

  1. 1. THE PRESENTATION Study, Stats & Social Media
  2. 2. In the year… Clockspeed Mobile The game was (a research and development division Clockspeed reassessed and in the of Swist Group Technologies)) Mobile became latter half of 2003 the MXit Lifestyle develops a first version of MXit Massive Multiplayer (Pty) Ltd. was released. Mobile game named Alaya. Clockspeed Naspers acquires a The game was SMS based Mobile 30% stake in the and was not successful became company. due to the high cost of independent. SMS since GPRS was still not widely implemented. The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  3. 3. What is MXit? (pronounced "mix it") Is a free instant messaging software application developed in South Africa that runs on GPRS/3G mobile phones and on PCs. Requiring... For Mobile: For PC: (Internet Access) The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  4. 4. What does MXit look like? Basically… PROFILE PICTURE CHANGEBLE PRESENCE PERSONAL STATUS CHANGEBLE MOODS MESSAGE *MXit (Mobile) Version 5.9 The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  5. 5. …and some Key Features MXit… MY PROFILE ADD CONTACT View, Edit and Invite other MXit Update your users personal MXit profile. CREATE GROUP MULTIMX Organise MXit Create a private contacts by chat room by putting them in inviting up to 7 of groups. your MXit contacts *MXit (Mobile) Version 5.9 The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  6. 6. What about the PC Applications? Two Options… PIDGIN with MXIT PLUGIN OFFCIAL MXit PC APP Officially Part Of The Pidgin Family Still In Beta (Released Feb 2010) More “Technical” Interface Clean And Simple Interface Generic Experience Specific MXit Experience The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  7. 7. What about the PC Applications? PROFILE PICTURE CHANGEBLE PRESENCE PERSONAL STATUS CHANGEBLE MOODS ADD CONTACT CREATE GROUP MULTIMX MY PROFILE The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  8. 8. What is free and not free on MXit? FREE To download To chat with To send/receive files, To create private the application. your personal including photos and chat rooms with MXit contacts. recordings your contacts. PAY FOR Chatting in the Application Additional public chat customizations Services. rooms. – Skins etc. The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  9. 9. How Big is MXit? It is estimated that there are… Of that figure… *Data is Estimated **Data Unverified The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  10. 10. How much activity does MXit see? *Data is for January 2010 **Data is specific to South Africa ***Data source: MXit Lifestyle The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  11. 11. How much messages is Sent & Received? Messages sent to Messages received Mobile Phones from Mobile Phones BILLION BILLION *Data is for January 2010 BILLION MESSAGES **Data is specific to South Africa ***Data source: MXit Lifestyle The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  12. 12. How do businesses Advertise on MXit? There are 3 primary options… SPLASH SCREEN BRANDED DIRECT MESSAGES ADVERTISMENT CONTACT/PORTAL / NOTIFICATIONS AND/OR GOODIES The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  13. 13. How do these options compare? SPLASH SCREEN BRANDED PORTAL DIRECT MESSAGE How It When the MXit user Used in conjunction with the When the MXit user Works opens the MXit “Direct Message”, the MXit successfully signs into application, the Splash user is notified that brand x MXit, that user is screen displays for has a contact and the MXit alerted of a new about 3 to 6 seconds. user may add it by following message from the steps x,y,z. contact “Tradepost”. PRO Can be Targeted Available to entire Can be Targeted MXit population. CON ATTENTION RELEVENCE ATTENTION The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  14. 14. Introducing… SOCIAL MEDIA MARKETING The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  15. 15. Is MXit a Social Network? VANITY SHARING OF USERNAMES MULTIMEDIA MXIT IS A STATUS UPDATES MOBILE ONE TO SOCIAL MANY NETWORK CAPABILITY PROFILE PICTURE CONTACTS = FRIENDS GROUPS The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  16. 16. What SM Initiatives could be Explored? Using either MXit PC app as the “admin” app… CONTESTS With MXit’s capability, it’s all up to creativity as to the kind of contests one could run. Great way of “kicking off” too. The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  17. 17. What SM Initiatives could be Explored? Using either MXit PC app as the “admin” app… CROWD SOURCING With MXit’s extensive reach and now the ability to give that reach a voice, the ideas and power of what could be achieved are but only imaginable. The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  18. 18. What SM Initiatives could be Explored? Using either MXit PC app as the “admin” app… INFO & SUPPORT Providing simplified support services, be it in the form of questions, tips or feedback could translate to one more happy customer. The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  19. 19. How to integrate MXit with the Web? Brand new to MXit (Released Feb 2010)… MXit Evo Web Chat Takes the form of an embeddable HTML widget, perfect for company blogs. Easily customizable with your unique colors and/or brand logo. You do not have to be a MXit user to chat and take part in the conversations. The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  20. 20. What to consider when considering MXit? Targeting Whilst targeting a specified location e.g. Cape Town is possible, its extremely difficult and could render MXit's natural “one-to-many” powers obsolete. Time/Budget Endeavouring into MXit for Social Media marketing will require a real person with real time to manage the extensive mobile community. The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  21. 21. From Eshaam Rabaney http://twitter.com/eshaam http://eshaamrabaney.com The MXit Presentation - STUDY, STATS & SOCIAL MEDIA February 2010
  22. 22. Slideography •http://www.flickr.com/photos/anewessels/ •http://en.wikipedia.org/wiki/MXit/ •http://www.mxitlifestyle.com/ •http://www.huddlemind.net/ Special Thanks to: Herman Heunis Dave Duarte CEO MXit Lifestyle MD Huddlemind Labs http://twitter.com/HermanHeunis http://twitter.com/DaveDuarte

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