1. Elizabeth Glau
Building Blocks Social Media
www.basicsocialmediatraining.com
www.linkedin.com/in/elizabethglau
@elizabethglau

2.  How are your customers finding you now?
 Repeat customers
 Word of mouth
 Newspaper advertising
 TV or Radio advertising
 Networking
 Yellow pages
 Website
 Search Engine Optimization
 Direct mail
 E-mail campaign or newsletter

3.  How do people prefer to buy in 2011?
 Word of mouth
 Personalized recommendation
 Internet research
 Wisdom of crowds
 Communication with seller

4.  Where is your target market?
 How is your audience likely to get engaged?
 Listen to stakeholders
 Customers
 Competition
 Peers
 Reach out to influencers
 Decide how much time / money you want to
spend
 Set goals and track your results

5.  LinkedIn
 Professional networking
 Service providers
 Business development
 Facebook
 Professional networking
 Online presence
 Market research
 Twitter
 YouTube
 Digg

6.  Be transparent and authentic
 Be conversational
 Focus on your industry
 Respond to criticism immediately
 Thank profusely

7.  Setup Google Alerts
 Add feeds to Google Reader
 Create feeds for Twitter
 Add feeds from LinkedIn Answers
7 minutes
 Check your feeds and share content
3 minutes
 Facebook wall, discussions, friends
Via HubSpot

8.  Blog
 Podcast
 Videos
 Photos
 Presentations
 eBooks
 News Releases
 New data
 Funny videos
 Top-notch blog posts
Via HubSpot

9.  Establish your professional profile
 Stay in touch with colleagues and friends
 Find experts and ideas
 Explore opportunities

10.  Experience
 Education
 Summary
 Recommendations
 Additional Info

11.  The Success Network
 Broads Circle
 Linked Orange County California
 LN! Let's Network! California
 Orange County Women Entrepreneurs &
Executives
 Southern California Dealmakers Network
 University alumni
 Industry groups
 Networking groups

12.  Related Companies
 Key Statistics
 Company Description
 Company Employees
 New Hires
 Recent Promotions and Changes
 Popular Profiles
 Service Provider Directory

13.  LinkedInToday sources news from over
100 million LinkedIn members to show you:
 The top articles shared on LinkedIn and Twitter
by people in your network.
 Who shared the article and what they said about
it.
 A homepage customized to your industry,
network, and areas of interest.

14.  Personal vs. Professional
 Privacy settings
 Powerful marketing tool
 Profile vs. Page
 Each individual may only have one profile
 You are required to have a profile to set up a
page
 Friends (2-way) vs. Likers or Fans (1-way)

15.  Mirror your LinkedIn profile
 Make it professional
 Link to your company page
 Keep posts personal but non-offensive

16.  25 Likes to get a custom URL
 Ask your friends and family to like your page
 Don’t be afraid to invite everyone you know
 Advertise your page in all of your marketing
 Post informational content that your fans will
appreciate
 Use the tagging feature in posts, photos and
videos to draw them to the page

17.  Create groups for your circles
 Send invitations to events
 Start conversations for that group

18.  Facebook Places
 Foursquare
 SCVNGR
 Socialcheck-ins
 Specials and coupons
 Word of mouth advertising

19.  All channels for publishing content
 Control of the platform
 Different types of engagement
 Many people use blogs as their websites
 Blog posts should be 500-700 words.
 Facebook should be a question, link, poll or
other short engaging statement.
 Twitter is restricted to 140 characters.
 Use a program like HootSuite to manage