Social Media for Events

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SoCal SGMP Presentation on 4/9/14
MaryEllen Gibson, Gary Ware and Elizabeth Glau, CMP
Paid social, SEO and On-site social

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Social Media for Events

  1. 1. Southern California Chapter of the Society of Government Meeting Professionals (SGMP) MaryEllen Gibson, Social Media Manager, Pala Casino Spa & Resort Gary Ware, Director, Digital Experience, i.d.e.a Elizabeth Glau, CMP, Account Manager, SocialPoint 4/9/2014
  2. 2. on Facebook & LinkedIn MaryEllen Gibson Social Media Manager Pala Casino Spa & Resort 4/9/2014
  3. 3. Facebook Pages 4/9/2014
  4. 4.  Targeting your Demographic by:  Age  Interest  Area  Sex  Education  Work  Politics  Life Events Facebook Ads 4/9/2014
  5. 5. How Big is Your Audience? 4/9/2014
  6. 6. Creating an Ad • Image • Headline of 25 characters or less • Text of 90 characters or less 4/9/2014
  7. 7. Ads on Facebook News Feed Right Column Ads Mobile4/9/2014
  8. 8. Promoted Posts 4/9/2014
  9. 9. Promoted Posts 4/9/2014
  10. 10.  LinkedIn's user base now stands at more than 259 million people and counting, up 38 percent year- over-year.  A single status update reaches 20 percent of your followers  1 out of every three professionals on the planet are on LinkedIn  42% of users update their profile regularly LinkedIn 4/9/2014
  11. 11. Creating an Ad 4/9/2014
  12. 12. Who are you Targeting? 4/9/2014
  13. 13. Sample Costs 4/9/2014
  14. 14.  www.linkedin.com/in/maryellengibson/  www.facebook.com/palacasino  mgibson@palacasino.com  Twitter @maryellengibson MaryEllen Gibson 4/9/2014
  15. 15. Social SEO & Avoiding Shiny Object Syndrome Gary Ware Director, Digital Experience i.d.e.a @garyware
  16. 16. People Companies Whose Opinion Do You Value More?
  17. 17. Old Way New Way
  18. 18. Gary Ware | director of digital experience i.d.e.a. | we move people, products and culture. office 619.295.8232 x116 cell 619.717.2487 twitter @garyware
  19. 19. Confidential - Interactive Meeting Technology, LLC Social Media Engagement and the On-Site experience Elizabeth Glau, CMP
  20. 20. Confidential - Interactive Meeting Technology, LLC ATTENDEE GOALS (A)participate in the moment (B)capture the moment (C)share the moment
  21. 21. Confidential - Interactive Meeting Technology, LLC YOUR STRATEGY Objectives - Expand Reach - Engage and Excite Attendees - Control Content Marketing - Improve Sponsor Satisfaction - Analyze Return on Investment
  22. 22. Confidential - Interactive Meeting Technology, LLC SOCIALPOINT SOCIAL HUB Create a Buzz and home base for Social engagement at your event
  23. 23. Confidential - Interactive Meeting Technology, LLC SOCIALPOINT TWITTER TOWERS Create a visual impact with your attendees
  24. 24. Confidential - Interactive Meeting Technology, LLC SOCIALPOINT DIGITAL MEDIA WALL Visual Anchor encourages participation
  25. 25. SOCIAL MEDIA AS DECOR Project Displays onto any surface
  26. 26. Confidential - Interactive Meeting Technology, LLC SOCIALPOINT PHOTO MARKETING Attendees can share Photos on Facebook or Email
  27. 27. Confidential - Interactive Meeting Technology, LLC SOCIALPOINT LEADERBOARDS Stimulate competition
  28. 28. SOCIALPOINT CONCIERGE Provide social media and mobile app assistance
  29. 29. Confidential - Interactive Meeting Technology, LLC Elizabeth Glau, CMP www.ElizabethGlau.com @ElizabethGlau, 614-286-4685 Elizabeth.Glau@InteractiveMeetingTechnology.com

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