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Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
Event Engagement using Technology
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Event Engagement using Technology

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During this presentation, we played a game where I asked attendees to tell me whether the solution on screen was a customer service tool, an event promotion tool or a content marketing tool. See if …

During this presentation, we played a game where I asked attendees to tell me whether the solution on screen was a customer service tool, an event promotion tool or a content marketing tool. See if you can guess and let me know if you have any questions!

Published in: Marketing, Business, Education
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Transcript

  • 1. Building Blocks of Engagement at Meetings and Events Elizabeth Glau, CMP
  • 2. Is this working?
  • 3. Social Strategy for Events @elizabethglau Customer Service Promotion Content Marketing
  • 4. Energize your Event! Create Conversations! Photo: SocialPoint @elizabethglau Customer Service Promotion Content Marketing
  • 5. Dynamic displays, animated content  #MYHASHTAG
  • 6. Leverage opportunities @elizabethglau Photo: http://www.lifehack.org/ Customer Service Promotion Content Marketing
  • 7. Control the message @elizabethglau Photo: SocialPoint Customer Service Promotion Content Marketing
  • 8. Turn your attendees into participants @elizabethglau Customer Service Promotion Content Marketing
  • 9. Connect participants with content @elizabethglau Photo: SocialPoint Customer Service Promotion Content Marketing
  • 10. Choosing the Tech EASY FUN SMART @elizabethglau
  • 11. Choosing the Team Photo: SocialPoint @elizabethglau Customer Service Promotion Content Marketing
  • 12. Ambassadors Influencers Concierge  People from your “community”  Treat them like media  Appreciate their influence  Encourage them to share  Create contests and incentives so other attendees see their influence  Staff or volunteers  Aggressively friendly  Endless energy  Job is to help attendees be social or assist with conference technology  Do not use people with other reasons for being there
  • 13. Win/Win Photo: SocialPoint @elizabethglau Customer Service Promotion Content Marketing
  • 14. Preparing Participants to be Social Promote hashtag Training videos Help from speakers @elizabethglau Customer Service Promotion Content Marketing
  • 15. Questions? Feedback? Elizabeth Glau, CMP 614-286-4685 eglau@BasicSocialMediaTraining.com www.ElizabethGlau.com @elizabethglau

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