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CIC CMP Conclave

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Shiny Objects! Don't start your search for mobile app vendors without doing your homework first. Consider the goals and objectives of your meeting or event and determine which engagement tools are …

Shiny Objects! Don't start your search for mobile app vendors without doing your homework first. Consider the goals and objectives of your meeting or event and determine which engagement tools are most appropriate.

Published in: Technology, Business

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  • 1. Elizabeth Glau, CMPBuilding Blocks Social Media#CMP13 @elizabethglau
  • 2. #CMP13@elizabethglau@CICCMPpresentation.io/776664#CMP13 @elizabethglau
  • 3. Social ToolsStrategyProcurementLogisticsMeasurement#CMP13 @elizabethglau
  • 4. Social Media Social Business Mobile apps Twitter dashboard Instagram wall Gamification Facebook RFID Social capture Digital passport Live polling Audience response Attendee matching Private networks Photo booth Virtual moderation Social contests Influencer appreciation Evaluation / feedback#CMP13 @elizabethglau
  • 5.  Goals and Objectives Expand Reach Engage and Excite Content Marketing Improve Satisfaction Collaboration◦ Marketing◦ Logistics◦ IT◦ LegalStrengthsWeaknessesOpportunitiesThreats#CMP13 @elizabethglau
  • 6. SocialInfluencerAcknowledgementPerksPromotionSocialReportersMedia LoungeComp RegistrationPress ConferencesSocialAmbassadorsConcierge TeamEncourage otherattendees#CMP13 @elizabethglau
  • 7. 2012 Edison Research35241110% of Social Media UsersOwning Each DeviceAndroidApple iPhoneBlackberryWindowsSmartphone#CMP13 @elizabethglau
  • 8. PlatformprioritiesFeatureselectionVendorresearch#CMP13 @elizabethglau
  • 9.  Schedule Search Maps Handouts Speakerprofiles Exhibitorlisting Attendeeprofiles Messaging#CMP13 @elizabethglau
  • 10.  Polls Surveys Q&A Social media Privatenetworks Personalization Sponsorvisibility Gamification Notifications#CMP13 @elizabethglau
  • 11. Specifications Timelines Internal DataExternal DataMental walk-throughEditing /ProofingDelivery Marketing Participation#CMP13 @elizabethglau
  • 12. SocialMonitorsSocialModeratorsSocialConciergeTeamTechnicalConciergeLiveTweeters#CMP13 @elizabethglau
  • 13. Who is the Voice of Your Organization?Customer Service SkillsOnline Personal BrandingProfessionalism#CMP13 @elizabethglau
  • 14.  Users Activations Devices Platforms Engagement#CMP13 @elizabethglau
  • 15. Elizabeth Glau, CMPChief Foundation Strategistwww.SocialMediaForPlanners.comeglau@BasicSocialMediaTraining.com614-286-4685#CMP13 @elizabethglau