Social Selling for Event Vendors

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Sales people used to be the trusted adviser with all of the answers. Now, most people do their research online or through referrals before they reach out to a sales person. Be more informed about a client and their needs by doing social media research!

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Social Selling for Event Vendors

  1. 1. Elizabeth Glau, CMPBuilding Blocks Social Media @elizabethglau
  2. 2. Planners and Buyers and Vendors Sellers DecisionMakers and Relationships Referrals @elizabethglau
  3. 3. It’s Not Who You Know… Personal Branding tweets, blog posts, comments, status updates, videos, photographs, website …It’s Who Knows You @elizabethglau
  4. 4.  Numbers Game  Context is King Rented Lists  Content is Queen Old Database  Updates by Prospects Gatekeepers  Direct Access Introductions  InfluencersCold Calling Social Selling @elizabethglau
  5. 5. Engagement Get Involved in ConversationsMove Offline Network OnlineThorough, Professional Profiles @elizabethglau
  6. 6. Share your Knowledge Pay it ConnectForward People Give LISTEN Thanks @elizabethglau
  7. 7.  Buy the Uniform Resource Locator (URL) – the global address of documents on the World Wide Web Your Name or Business Name Create Fresh Content and Ideas Consistently How To, Answer Objections Art of Storytelling Make it Shareable @elizabethglau
  8. 8.  Complete your Profile Don’t use Default Messages Advanced Search Interact on the News Feed Connect with your E-mail Id like to add you to my pqofession al netwoqk @elizabethglau
  9. 9.  B2B Sales is Between Two People Profiles are for People Pages are for Companies Make your Work info Public Use Groups and Lists Authenticity @elizabethglau
  10. 10.  160 Character Bio Picture of You, Not your Logo Follow Back Mention Others Tweet Chat #FF #CFEA2013 #EventProfs @elizabethglau
  11. 11. Maximizing Your Attendance at Events Exhibitors Speakers Sponsors @elizabethglau
  12. 12.  Google Analytics / HootSuite Pro Facebook Insights Unique Visitors Traffic Sources, Referring Websites Reach ROI @elizabethglau
  13. 13. Elizabeth Glau, CMP Chief Foundation Strategist www.BasicSocialMediaTraining.comeglau@BasicSocialMediaTraining.com 614-286-4685 @elizabethglau

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