Social media, especiallyFacebook – is changing every day. This webinar will help you stay on top of the most used platforms – we will talk about who is using which platforms and how you can leverage them for your events.
I want you to think about the demographics of your attendees in three categories: age, sex and race. Write it down in front of you so that as we discuss the demographics of social media users, you can quickly compare. Also, think about the above categories in your event budgets. Which of these cost the most money and are getting the least return?
You are joining us for this webinar because social media is the new way to communicate with your customers. As you see on this infographic, everyone is doing it. However, not everyone is doing it well. And many of the companies that are doing it, forget to incorporate a separate engagement strategy for their events using social media.
LinkedIn gives you the keys to controlling your online identity. Have you Googled yourself lately? You never know what may come up. LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online.In today’s professional world, people change jobs and locations constantly. By connecting on LinkedIn, your address book will never go out of date. Your contacts update their profiles, keeping you current with their latest jobs, projects and contact info. You’ll stay in closer contact with great tools to communicate and collaborateSometimes your immediate circle can’t resolve a unique business challenge. Tools like Answers and Groups let you locate and interact with experts through trusted introductions. LinkedIn Search lets you explore the broader network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.
Updating your profiles with consistently good content is one way to set yourself up as an expert. Your LinkedIn News Headlines are a great place to find fresh content worth sharing.
Depending on your audience, a Facebook Page or Facebook Group might be a good place to promote your event and create community interaction. Facebook also has events pages but they are created from profiles and you have the ability to invite people you are friends with on Facebook or enter e-mail addresses.
Compared to the other platforms, Twitter has far fewer users – however, this is where you will find your influencers. You might be surprised to find a larger percentage of users are 30-49 than 18-29. That is because Twitter is most powerful when used professionally and generation y doesn’t use social media for professional use as much as generation x does.Many people that don’t use twitter on a daily basis will become power users at your conference. This is where you can see who else is tweeting about or from an event that you might want to connect to. Many of the connections I have made across the country and across the world were people I saw on twitter at a larger industry event. Eventually, I was able to meet all of these people at subsequent industry events because we had already started a relationship on social media.
Do you have time to monitor the social media channels while you are running the event? Is there someone on your staff who can monitor everything that is said while the event is happening? Does that person have the ability to take action if there are issues? Will they recognize which problems can be solved or which need a public apology?Who are the influencers? Who is moderating the feeds on behalf of the organization / managing the social media reporters / ambassadors? Are these people volunteers? If so, they need a strategy that makes sense for their role within the organization.
You should be managing your online presence for yourself. However, who is managing the online reputation of your organization and who is doing it for your events? Many people think that interns are good for this type of work – and in my opinion that is why they are not seeing results. If you are using social media for marketing – you should have a marketing professional on staff that is controlling it – or hire a marketing consultant. If you are using social media for customer service – you should have a customer service manager that oversees the agents who are responding to your customers. If you are using social media for your events – you should hire a Certified Meeting Professional that oversees the attendees who are talking about your events.
Elizabeth Glau, CMP www.basicsocialmediatraining.comwww.facebook.com/buildingblockssocialmedia www.linkedin.com/in/elizabethglau www.twitter.com/elizabethglau
How are your customers finding your business or conference now? Repeat customers Word of mouth Newspaper advertising TV or Radio advertising Networking Direct mail @elizabethglau
Establish your professional profile Stay in touch with colleagues and friends Find experts and ideas Explore opportunities Source: SearchEngineJournal.com @elizabethglau
LinkedInToday sources news from over 100 million LinkedIn members to show you: The top articles shared on LinkedIn and Twitter by people in your network. Who shared the article and what they said about it. A homepage customized to your industry, network, and areas of interest. @elizabethglau
Personal vs. Professional Privacy settings Powerful marketing tool Profile vs. Page Each individual may only have one profile You are required to have a profile to set up a page Friends (2-way) vs. Likers or Fans (1-way) @elizabethglau
Mirror your LinkedIn profile Make it professional Link to your company page Keep posts personal but non-offensive Source: Facebook via Social Media Today @elizabethglau
25 Likes to get a custom URL Ask your friends and family to like your page Don’t be afraid to invite everyone you know Advertise your page in all of your marketing Post informational content that your fans will appreciate Use the tagging feature in posts, photos and videos to draw them to the page @elizabethglau
Quotes from speakers Speakers’ twitter handles on website, program, powerpoint, mobile app Supporting links to education Thoughts / analysis of topics Twitter Wall Socializing with other attendees Informal meetups (tweetups) Social media ambassadors / reporters Strategy @elizabethglau
Facebook Places Foursquare SCVNGR Socialcheck-ins Specials and coupons Word of mouth advertising @elizabethglau
Be transparent and authentic Be conversational Respond to criticism immediately Thank profusely Blog posts: 500-700 words Facebook page: question, link, poll or other short engaging statement Facebook profile: personal news LinkedIn: professional news Twitter: 140 characters @elizabethglau