ADHD+ Sales Strategy (Technology Entrepreneurship, Stanford University)

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ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms. …

ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.

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  • 1. ADHD+ Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder Ladan Jalali ( Occupational Therapist, M.Sc. Bio-Informatics - Biomedical Engineering ) Esfandiar Khaleghi ( M.Eng. Biomedical Engineering, Student of Bioengineering and Bio-design Innovation ) FOUNDER CO-FOUNDER ADHD+  Sales  Strategy    
  • 2. WHAT ! IS ADHD? Attention Deficit Hyperactivity Disorder (ADHD) is a condition that becomes apparent in some children in the preschool and early school years. It is hard for these children to control their behavior and/or pay attention. It is estimated that between 3 and 5 percent of children have ADHD, or approximately 2 million children in the United States. This means that in a classroom of 25 to 30 children, it is likely that at least one will have ADHD.
  • 3. WHAT ! IS ADHD+? Interactive, Informative Diagnostic Assistant System ADHD+ is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms. Cross-Platform: Android, iOs, HTML5 Web http://www.ADHD.ir  
  • 4. OUR
 CUSTOMERS THE PSYCHOLOGISTS. We categorized our customers in two different segments. §  The Patients. (Kids with ADHD symptoms, seen by their teachers or parents.) §  The Parents. §  The Teachers at schools. §  The Medical authorities. (Psychologists and ADHD/ADD Clinics) THE PATIENTS THE PARENTS DIRECT INDIRECT
  • 5. ADHD+! VALUE PROPOSITION Our system would be divided in three segments. •  Informative Section: To provide wide ranges of information about ADHD/ADD, Symptoms, Treatments and etc. •  Diagnostic Section: To examine and diagnose whether he/she has the ADHD or ADD through the system by answering some tests which has to be done by themselves and observers (Friends, Parents, Schools). System can find whether the patient has ADHD and even the type of it. •  Referral Section: The patient can find the nearest medical center which offers ADHD/ADD treatments and etc.
  • 6. CUSTOMERS’
 PROBLEMS Our Customers' Problems Based on our interviews, we realized the main concern of our customers, especially the parents and teachers at school is finding whether their kids or students has ADHD or not, because it’s really important to they diagnosed as soon as possible and before 8 years old. On the other hand, as far as they are active, they have several activities which is hard for their parents or teachers to realise whether they have ADHD or not. On the other hand, psychologists and ADHD centres should arrange an appointment for each student to see whether he/she has ADHD or not whereas they can be diagnosed by some tests which is hard for the parents and teachers to understand them.
  • 7. CUSTOMERS’
 SOLUTIONS So, they search a lot on internet (or local libraries) for the ADHD/ADD offline tests which are so time-consuming and hard to summarise whether their child or students has ADHD or not, because theses tests are written by Psychologists for the Psychologists and the people who are not familiar with the medical terms, would usually be confused and would finally decided to book an appointment in their nearest medical centres for the test. So, not only the spend lots of time for their research which is really time consuming, they usually should pay a 20 min appointment in medical centres which is around $75-100 (+fuel and their worth of time).
  • 8. CUSTOMERS’
 OBSERVATIONS 
 ON ADHD+ Then, when we shows our pilot system to them that was a WOW for them as far as the Teachers could easily help their students to do the test and system showed whether they have ADHD symptoms or not and even, it can mention the type of ADHD as well. The parents were also, so keen for the final version of our system to examine their child. Psychologists, were so positive about the system as it could help them to ask their patients to do the test at home before their first session with them. Although, they asked us to declare that the people should be seen by a professional psychologist and they should not rely on these kind of tests only.
  • 9. CUSTOMERS’
 OBSERVATIONS 
 ON ADHD+ They are happy to pay for this system. Parents are likely interested to pay for each test and requested to have a free trial test in advance for the pro paid test. Teachers are interested in yearly reduced rate subscription based on the size of their school. Psychologists are looking for partnership subscription which we recommend them if the use diagnosed for ADHD.
  • 10. THEIR OTHER
 CONCERNS They suggested various interesting ideas such as entertaining test system to kids can directly run the test without any observers. Psychologists, are also looking for ADHD+ consoles to can be located in their waiting rooms and the patients can use and run the test prior to their appointment. They asked us to make a portal for their patients and send the patients results directly to their Psychologists to can monitor the treatment. Although, these are fantastic ideas, but we gonna put them in our 2nd phase of our program to can focus more on our goal. But the system are going to run on various LCD sizes which can be run on any console, so, medical centres can use this system on their computers.
  • 11. MARKET SIZE As US academic researches show, It is estimated that between 3 and 5 percent of children have ADHD, or approximately 3 million children in the United States. This means that in a classroom of 25 to 30 children, it is likely that at least one will have ADHD. The American Psychiatric Association states, (as of 2007), parents of 2.7 million youth ages 4-17 years (66.3% of those with a current diagnosis) report that their child was receiving medication treatment for the disorder. ADHD Patients: 2.7 M ADHD (Under-Treatment): 2.7 M FIRST YEAR APP. USER: 300.000 USER (TRIAL) APP. USER: 100.000 USERS (PAID) APP PRICE: FREE (Google Play, App Market, Web) PREDICTION: SUBSCRIPTION: PARENTS ($5.00 PER TEST) $500,000 FIRST YEAR (100.000 USERS) SCHOOLS ($300 PER 100 STUDENTS) TWO YEARS (PHASE II > PORTAL & PARTNERSHIP): $5.000.000 (1.000.000 USERS)
  • 12. BUSINESS MODEL

  • 13. BUSINESS MODEL
 REVENUE STREAMS
  • 14. SALES STRATEGY
 Designed, Pending for publication. Designed, Published .apk Design Process. Unlisted. Customers: Parents Download - $0.00 - FREE 1 FREE Test, No ADHD Categorisation ResultNo Income! No Income! 1 Test ∞ Test/1Day ∞ Test/1Month 1 User 1 User 1 User Income! Paid Paid Subscri Phone Android, iOs Tablet (Android, iOs) Laptop, PC
  • 15. SALES STRATEGY Customers: Teachers, Clinics FREE Setup No Income! FREE, 10 Complete Test No Income! ∞ Test for 100 Students/Patients (Annual) ∞ Test for 500 Students/Patients (Annual) ∞ Test for 1000 Students/Patients (Annual) ∞ Test for ∞ Students/Patients (Annual) Income! Subscription! PARTNERSHIP! ACCOUNT !
  • 16. ADHD+ 
 PRICE PLAN Premium + $300.00 Valid for ∞ Test for 100 User" " ADHD+ Kiosk" " Online Access to Patient Data (HIS)" " *Referral to your local ADHD Clinic" " No Advertisement" " ∞ Test 100 User Diagnosis/Referral " Advance $5.00 1 Test 1 User Diagnosis/Referral " 1 Test 1 User" Freemium $0.00 Valid for One Test" " ADHD+ access on your Phone/Tablet" " Offline mode test result" " Referral to your local ADHD Clinic" " With Advertisement" " Valid for One Trial Test" " No ADHD Type" " No Referral" " With Advertisement" " PARTNER+" +   0  A  
  • 17. SALES STRATEGY
 APP USERS So, the main strategy for increasing sales for our ADHD+ App users would be Brand Awareness by the help of Medical Media, such as Medical Magazines as well as online medical forum with Discount Vouchers to be used in the app.
  • 18. SALES STRATEGY
 CONSOLE USERS But for the ADHD+ Console Users, the marketing strategy would be a little bit controversial and harder as it needs a powerful agreement between us and partners which needs legal approvement by medical authorities such as Government, Ministry of Health, Institute of Psychology, Institute of Child Health, Institute of Education and etc. So, for ease this process and speed the agreement procedure, we are planning to gather a significant data by our App & Freemium User to show the system accuracy. At the moment we have data of 1170 users, which we are keep in touch with them to receive info from their Psychologists. The previous samples accuracy was %100 Correct Referral, %91 Accurate ADHD Type. Although, we don’t guarantee the system accuracy and every user should be seen by his/her GP and Psychologists but the system accuracy is so essential for the partnership deal. ADHD+
 KIOSK!
  • 19. SAMPLE ANSWER Based, upon your responses to ADHD+ quiz, you may very well have an Attention Deficit Hyperactivity Disorder. People who have answered similarly to you typically qualify for a diagnosis of ADHD and have sought professional treatment for this disorder. You should not take this as a diagnosis of any sort, or a recommendation for treatment. However, it would be advisable and likely beneficial for you to seek further diagnosis from a physician of trained mental health professional soon.
  • 20. ADHD+ Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder VISIT US PROJECT http://www.ADHD.ir * You should not take this as a diagnosis of any sort, or a recommendation for treatment.
  • 21. THANKS ! FOR YOUR! ATTENTION.! www.adhd.ir/test By Esfandiar Khaleghi. http://www.esfandiar.co