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ADHD+ Cost Estimation Model (Technology Entrepreneurship, Stanford University)
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ADHD+ Cost Estimation Model (Technology Entrepreneurship, Stanford University)

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ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.

ADHD+ (ADHD Plus) is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms.


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  • 1. ADHD+ Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder Ladan Jalali ( Occupational Therapist, M.Sc. Bio-Informatics - Biomedical Engineering ) Esfandiar Khaleghi ( M.Eng. Biomedical Engineering, Student of Bioengineering and Bio-design Innovation ) FOUNDER CO-FOUNDER ADHD+     Cost  Es+ma+on  Model  
  • 2. WHAT ! IS ADHD? Attention Deficit Hyperactivity Disorder (ADHD) is a condition that becomes apparent in some children in the preschool and early school years. It is hard for these children to control their behavior and/or pay attention. It is estimated that between 3 and 5 percent of children have ADHD, or approximately 2 million children in the United States. This means that in a classroom of 25 to 30 children, it is likely that at least one will have ADHD.
  • 3. WHAT ! IS ADHD+? Interactive, Informative Diagnostic Assistant System ADHD+ is an Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder through several platforms. Cross-Platform: Android, iOs, HTML5 Web http://www.ADHD.ir  
  • 4. OUR
 CUSTOMERS THE PSYCHOLOGISTS. We categorized our customers in two different segments. §  The Patients. (Kids with ADHD symptoms, seen by their teachers or parents.) §  The Parents. §  The Teachers at schools. §  The Medical authorities. (Psychologists and ADHD/ADD Clinics) THE PATIENTS THE PARENTS DIRECT INDIRECT
  • 5. ADHD+! VALUE PROPOSITION Our system would be divided in three segments. •  Informative Section: To provide wide ranges of information about ADHD/ADD, Symptoms, Treatments and etc. •  Diagnostic Section: To examine and diagnose whether he/she has the ADHD or ADD through the system by answering some tests which has to be done by themselves and observers (Friends, Parents, Schools). System can find whether the patient has ADHD and even the type of it. •  Referral Section: The patient can find the nearest medical center which offers ADHD/ADD treatments and etc.
  • 6. BUSINESS MODEL

  • 7. BUSINESS MODEL
 COST STRUCTURE
  • 8. SALES STRATEGY
 STRUCTURE I.
 Designed, Pending for publication. Designed, Published .apk Design Process. Unlisted. Customers: Parents Download - $0.00 - FREE 1 FREE Test, No ADHD Categorisation ResultNo Income! No Income! 1 Test ∞ Test/1Day ∞ Test/1Month 1 User 1 User 1 User Income! Paid Paid Subscri Phone Android, iOs Tablet (Android, iOs) Laptop, PC
  • 9. SALES STRATEGY
 STRUCTURE II. Customers: Teachers, Clinics FREE Setup No Income! FREE, 10 Complete Test No Income! ∞ Test for 100 Students/Patients (Annual) ∞ Test for 500 Students/Patients (Annual) ∞ Test for 1000 Students/Patients (Annual) ∞ Test for ∞ Students/Patients (Annual) Income! Subscription! PARTNERSHIP! ACCOUNT !
  • 10. ADHD+ 
 PRICE PLAN Premium + $300.00 Valid for ∞ Test for 100 User" " ADHD+ Kiosk" " Online Access to Patient Data (HIS)" " *Referral to your local ADHD Clinic" " No Advertisement" " ∞ Test 100 User Diagnosis/Referral " Advance $5.00 1 Test 1 User Diagnosis/Referral " 1 Test 1 User" Freemium $0.00 Valid for One Test" " ADHD+ access on your Phone/Tablet" " Offline mode test result" " Referral to your local ADHD Clinic" " With Advertisement" " Valid for One Trial Test" " No ADHD Type" " No Referral" " With Advertisement" " PARTNER+" +   0  A  
  • 11. SALES STRATEGY
 CONSOLE USERS But for the ADHD+ Console Users, the marketing strategy would be a little bit controversial and harder as it needs a powerful agreement between us and partners which needs legal approvement by medical authorities such as Government, Ministry of Health, Institute of Psychology, Institute of Child Health, Institute of Education and etc. So, for ease this process and speed the agreement procedure, we are planning to gather a significant data by our App & Freemium User to show the system accuracy. At the moment we have data of 1170 users, which we are keep in touch with them to receive info from their Psychologists. The previous samples accuracy was %100 Correct Referral, %91 Accurate ADHD Type. Although, we don’t guarantee the system accuracy and every user should be seen by his/her GP and Psychologists but the system accuracy is so essential for the partnership deal. ADHD+
 KIOSK!
  • 12. COSTS   LOW   SERVER - HOSTING DATA-BASE DESIGN KIOSK DESIGN & DEVELOPMENT INTERACTIVE WEB DESIGN PATENT & TRADEMARKS MEDIA SUPPORT + ADS   LOW     HIGH     MEDIUM     HIGH     LOW   ANDROID/IOS APP DESIGN
  • 13. COSTS Phase I. (Pilot) CURRENT Type: VPS • OS: Linux CentOS • RAM: 2 GB • Storage: 60 GB‡‡ • Bandwidth: 2,000 GB/mo Price: £24.47/mo (12 Month Contract) Discount Voucher: %30 (£7.34) Total: 17.12/m = £205.54 Per Year Source: GoDaddy, July 2013 Phase II. Type: VPS • OS: Linux CentOS • RAM: 4 GB • Storage: 120 GB‡‡ • Bandwidth: 4,000 GB/mo Price: £48.95 (12 Month Contract) Discount Voucher: %30 (£14.85) Total: 34.26/m = £411 Per Year Source: GoDaddy, Aug 2013 SERVER - HOSTING Invested: £206 Upgrade (Need) : £420 2nd Year
  • 14. COSTS Phase I. (Pilot) COMPLETED PHP Web Design (10 Pages) + Three Forms Cost: £800(One time payment) Total: £800.00 Phase II. IN-PROCESS HTML5 Web Design (20 Pages) + Three Forms Cost: £1500 (One time payment, £500, £500, £500) Already Invested: £500 INTERACTIVE WEB DESIGN Invested: £1300 Need: £1000
  • 15. COSTS Phase I. (Pilot) INVESTED Web App (App Design) Cost: £50 (One time payment) Already Invested: £50 Total: £50 Phase II. Offline/Cloud App (App Design) Cost: £1000 (One time payment, £500, £500) Android Development Account Cost: £25 (One time payment) Apple (iOs) Development Account Cost: £99 (Annual) ANDROID/IOS APPLICATION Invested: £50 Need: £1124
  • 16. COSTS Phase I. (Pilot) INVESTED Algorithm Design (Check with Physicians and IT Team) Algorithm Approval (Psychological Centres) Flowchart Design Data Base Coding Cost: £500 (One time payment) Already Invested: £500 Total: £250 Phase II. Data Base Coding for Android/iOS Applications Cost: £500 (One time payment) DATA BASE DESIGN Invested: £250 Need: £500
  • 17. COSTS Phase II. Self-Service Kiosk (Web Browser Version) Cloud Service (Based on designed Interactive HTML5 website) Maintenance: Free up to Three Years Cost: £1400 (Per Unit up to 50 orders) * Wireless Internet should be provided by Medical Centre SELF-SERVICE KIOSK Invested: £0 Need: £14,000 (10, Pilot)
  • 18. COSTS Iran $200 INVESTED, IN-PROCESS Europe (*Includes UK) Filling Fee €115 Search Fee €1165 Examination € 1730 Total: € 3010 (£2579) *Renewal Fee € 445 (in 4th year) Source: EPO, Aug 2013 UK Filling Fee £30 Search Fee £100 Examination £150 Total: £280 *Renewal Fee £70(in 5th year) PATENT & TRADEMARKS Invested: £130 Need: £3000 USA Filling Fee $280 Search Fee $120 Examination $260 Total: $660 (£425) *Renewal Fee $1600 (in 3rd year) ASIA (No Need)
  • 19. COSTS Phase II. After Sales Support Programmer (1) Iran Salary (Wage) £500/m < Best/Cheaper Option UK Salary (Wage) £2300/m UK Part Time £500/m Secretary/Assistant (1) Iran Salary (Wage) £400/m < Best/Cheaper Option UK Salary (Wage) £1800/m HUMAN RECOURCES Invested: £0 Need: £900/M (11,000/Y)
  • 20. SALES STRATEGY
 APP USERS So, the main strategy for increasing sales for our ADHD+ App users would be Brand Awareness by the help of Medical Media, such as Medical Magazines as well as online medical forum with Discount Vouchers to be used in the app. Almost Free. We received several invitations from Medical Magazines to write a review about our App/ Website based on the Academic Conferences and Published Peppers about ADHD+.
  • 21. ADHD+ Interactive, Informative and Diagnostic Assistant System for Attention Deficit / Hyper activity Disorder VISIT US PROJECT http://www.ADHD.ir * You should not take this as a diagnosis of any sort, or a recommendation for treatment.
  • 22. THANKS ! FOR YOUR! ATTENTION.! www.adhd.ir/test By Esfandiar Khaleghi. http://www.esfandiar.co

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