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More Than A Touristic Visit

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  • 1. More Than a Touristic Visit Scholar Exchanges as a Communication Method in Public Diplomacy H.Efe SEVIN Emerson College IABD 21st Annual Conference St. Louis, Missouri
  • 2.  Rationale  What is Public Diplomacy?  Foreign Fulbright Program  Other Cases  Conclusions Introduction
  • 3. Rationale: Why Pay a Student?
  • 4. • Necessity and Vitality • Traditional vs. Public Diplomacy • Definition • Scholar exchanges What is Public Diplomacy?
  • 5. The attempts of gov’ts to challenge the prejudices and stereotypes about their own values and attitudes in other countries, and in doing so to provide more accurate images of their own societies to the rest of the world. What is Public Diplomacy?
  • 6.  Impressionistic Study  59 respondents  Online survey  6 multiple choice questions  2 open-ended optional (83% response rate) Short Survey
  • 7.  Little history Alumni  285,000 alumni from 155 countries  39 Nobel Prize Winners  Secretary General of the United Nations (Boutros Boutros-Ghali)  Secretary-General of the North Atlantic Treaty Organization (Javier Solana) Foreign Fulbright Program
  • 8. Survey: Why USA?
  • 9. Fulbright's Impact on Decision No 17% Yes 83% Survey: Why USA?
  • 10. Survey: American Image
  • 11.  Open ended questions: ◦ Fact rich ◦ “Change”  Average : 4.87  2 or below: 25.4% (15) BUT 8 or above: 33.8% (20)  Change after US Experience: 66 % (39) - 8 or above  Academic Methods: 59.5 % (35)  Daily life habits: 35.6% (21) Survey: Effects of American Experience
  • 12.  The Fulbright program gives the US institutions a comparative advantage in recruiting qualified foreign scholars.  Regardless of their prior views of the US, the scholars become integrated into the society and try to understand the values and dynamics.  Scholars’ views of the US do not necessarily change during their stay in the US, however, their experience in US changes their lives in social and cultural terms.  The scholars are willing to take what they have been practicing in the US back to their home countries. Survey Conclusions
  • 13.  Monbukagakusho  Chevening  Jean Monnet Other Cases
  • 14.  Soft Power – Public Opinion  Scholar exchanges ◦ Influential People ◦ Personal Experiences ◦ Social Responsibility  Future of Scholar Exchanges Conclusions
  • 15. “I'm sure that President Johnson would never have pursued the war in Vietnam if he'd ever had a Fulbright to Japan, or say Bangkok, or had any feeling for what these people are like and why they acted the way they did. He was completely ignorant.” Senator J. William Fulbright June 26th , 1986 Conclusions
  • 16. Questions? / Comments? H.Efe SEVIN efe@efesevin.com http://www.efesevin.com/ http://efesevin.wordpress.com/ Thank you for your attention!

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