More Than a Touristic Visit
  Scholar Exchanges as a Communication Method in Public Diplomacy




                       H...
   Rationale

   What is Public Diplomacy?

   Foreign Fulbright Program

   Other Cases

   Conclusions



Introduct...
Rationale: Why Pay a Student?
• Necessity and Vitality
   • Traditional vs. Public Diplomacy
   • Definition
   • Scholar exchanges


What is Public Dip...
The attempts of gov’ts to challenge the prejudices and
  stereotypes about their own values and attitudes in
  other count...
   Impressionistic Study

   59 respondents

   Online survey

   6 multiple choice questions

   2 open-ended option...
   Little history

Alumni
 285,000 alumni from 155 countries
 39 Nobel Prize Winners
 Secretary General of the United ...
Survey: Why USA?
Fulbright's Impact on Decision


                 No
                17%




                        Yes
                 ...
Survey: American Image
   Open ended questions:
    ◦ Fact rich
    ◦ “Change”

   Average : 4.87
   2 or below: 25.4% (15) BUT 8 or above: 33...
   The Fulbright program gives the US institutions a
    comparative advantage in recruiting qualified foreign
    schola...
   Monbukagakusho

   Chevening

   Jean Monnet




Other Cases
   Soft Power – Public Opinion

   Scholar exchanges
     ◦ Influential People
     ◦ Personal Experiences
     ◦ Social...
“I'm sure that President Johnson would never have pursued the
war in Vietnam if he'd ever had a Fulbright to Japan, or say...
Questions? / Comments?

             H.Efe SEVIN

           efe@efesevin.com
       http://www.efesevin.com/
    http://e...
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More Than A Touristic Visit

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More Than A Touristic Visit

  1. 1. More Than a Touristic Visit Scholar Exchanges as a Communication Method in Public Diplomacy H.Efe SEVIN Emerson College IABD 21st Annual Conference St. Louis, Missouri
  2. 2.  Rationale  What is Public Diplomacy?  Foreign Fulbright Program  Other Cases  Conclusions Introduction
  3. 3. Rationale: Why Pay a Student?
  4. 4. • Necessity and Vitality • Traditional vs. Public Diplomacy • Definition • Scholar exchanges What is Public Diplomacy?
  5. 5. The attempts of gov’ts to challenge the prejudices and stereotypes about their own values and attitudes in other countries, and in doing so to provide more accurate images of their own societies to the rest of the world. What is Public Diplomacy?
  6. 6.  Impressionistic Study  59 respondents  Online survey  6 multiple choice questions  2 open-ended optional (83% response rate) Short Survey
  7. 7.  Little history Alumni  285,000 alumni from 155 countries  39 Nobel Prize Winners  Secretary General of the United Nations (Boutros Boutros-Ghali)  Secretary-General of the North Atlantic Treaty Organization (Javier Solana) Foreign Fulbright Program
  8. 8. Survey: Why USA?
  9. 9. Fulbright's Impact on Decision No 17% Yes 83% Survey: Why USA?
  10. 10. Survey: American Image
  11. 11.  Open ended questions: ◦ Fact rich ◦ “Change”  Average : 4.87  2 or below: 25.4% (15) BUT 8 or above: 33.8% (20)  Change after US Experience: 66 % (39) - 8 or above  Academic Methods: 59.5 % (35)  Daily life habits: 35.6% (21) Survey: Effects of American Experience
  12. 12.  The Fulbright program gives the US institutions a comparative advantage in recruiting qualified foreign scholars.  Regardless of their prior views of the US, the scholars become integrated into the society and try to understand the values and dynamics.  Scholars’ views of the US do not necessarily change during their stay in the US, however, their experience in US changes their lives in social and cultural terms.  The scholars are willing to take what they have been practicing in the US back to their home countries. Survey Conclusions
  13. 13.  Monbukagakusho  Chevening  Jean Monnet Other Cases
  14. 14.  Soft Power – Public Opinion  Scholar exchanges ◦ Influential People ◦ Personal Experiences ◦ Social Responsibility  Future of Scholar Exchanges Conclusions
  15. 15. “I'm sure that President Johnson would never have pursued the war in Vietnam if he'd ever had a Fulbright to Japan, or say Bangkok, or had any feeling for what these people are like and why they acted the way they did. He was completely ignorant.” Senator J. William Fulbright June 26th , 1986 Conclusions
  16. 16. Questions? / Comments? H.Efe SEVIN efe@efesevin.com http://www.efesevin.com/ http://efesevin.wordpress.com/ Thank you for your attention!
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