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The Internet's Changing Landscape

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  • 1. The InternetsChanging Landscape: Bubbles and Farms Click here to watch the recordingElaine Settergren, Online Librarianesettergren@globeuniversity.edu
  • 2. The Internet
  • 3. Search Google like a Pro• http://www.slideshare.net/esettergren/search-google-like-a-pro
  • 4. Polling Break• What do you find most frustrating about searching the web?A. finding too many low quality sourcesB. not finding exactly what I’m looking for even though I’m pretty sure it existsC. broken links and sites with gibberish or too many annoying ads
  • 5. Filter Bubbles• Personalization at Google• TED talk “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” (Chimamanda Ngozi Adichie )
  • 6. Pop your bubble!• Change your settings in Google and Facebook• Use multiple search engines, change or clean your browser • Search the libraryhttp://www.flickr.com/photos/joshuarothhaas/5018782162/
  • 7. Polling Break• What do you find most satisfying about searching the web?A. it’s so fastB. there’s so much specialized informationC. I can search it from my phone
  • 8. Content Farms• low quality & repetitive
  • 9. Avoid Low Quality Articles• Read carefully• Compare it to other sites / sources• Look elsewhere for background info = you’ll have the terminology you need for a better search o Wikipedia or another encyclopedia o The Library
  • 10. Polling Break• Have you ever used “farmed” information for something important?A. yes and I would do it againB. yes, but the results weren’t satisfyingC. yes, but I’m not planning to in the futureD. not that I know of
  • 11. Search Engine Optimization (SEO)• SEO = words, titles, links, linked words, reputation• Black Hat = cheating & trickery• i.e. JC Penney“When you read the enormous list of sites withPenney links, the landscape of the Internetacquires a whole new topography. It starts toseem like a city with a few familiar, well-keptbuildings, surrounded by millions of hovels keptupright for no purpose other than the ads thatare painted on their walls.” NYtimes
  • 12. #1 May not be the best 1• Read carefully• Compare to other sites / sources• Search the library
  • 13. Polling Break• What’s your #1 strategy for making sure the information you’re planning to use is sound?A. comparing it to other sourcesB. using the library to find sourcesC. reading it and looking up citations from the bibliography
  • 14. SOPA & PIPA• What is it? o Bills that didn’t pass… about piracy• You are the Web?
  • 15. Who is the web?
  • 16. Thank you!Happy Researching!Elaine Settergrenesettergren@globeuniversity.edu866-934-8566
  • 17. ReferencesAdichie, C. (2009, July). The danger of a single story. TED Talks. http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.htmlGoogle. (n.d.) Turn off search history personalization. http://support.google.com/accounts/bin/answer.py?hl=en&answer=54048Google. (n.d.). You are the web. https://www.google.com/takeaction/you-are-the-web/Heffernan, V. (2011, June 26). Google’s war on nonsense. The New York Times. http://opinionator.blogs.nytimes.com/2011/06/26/googles- war-on-nonsense/Higginbotham, S. (2012, Jan. 18). SOPA and PIPA for newbies. Gigaom. http://gigaom.com/2012/01/18/sopa-and-pipa-for- newbies/Pariser, E. (2011, March). Beware online ‘filter bubbles.’ TED Talks. http://www.ted.com/talks/lang/en/eli_pariser_beware_online_filter_bubbles.htmlSegal, D. (2011, Feb. 12). The dirty little secrets of search. The New York Times. http://www.nytimes.com/2011/02/13/business/13search.htmlSullivan, D. (2010, May 26). Drill (down), baby drill: Facebook’s new ‘simple’ privacy settings still pretty complex. Search Engine Land. http://searchengineland.com/facebooks-new-simple-privacy-settings-still-pretty-complex-42998Sullivan, D. (2009, Dec. 4). Google now personalizes everyone’s search results. Search Engine Land. http://searchengineland.com/google-now-personalizes-everyones-search-results-31195