Search Google  like a Pro     Click here to Watch the Recording!Alyssa Novakanovak@globeuniversity.eduhttp://globeeducatio...
How Search WorksAn Introduction
Questions About Search             What does it mean to search an index of the             web?             What are spide...
How Search WorksGoogle engineer Matt Cutts explains how Google Search decides whichsearch results to give you, based on yo...
What Does Google Do When You Search?Search the index:     Analyze the web       Evaluate each        Rank the webWhen you ...
Understanding SearchFinding the Right Keywords to Use
What Matters In My Search Query?             Think of a topic or question you would like to             search for.       ...
What Matters In My Search Query?          Every word matters.      1 Try searching for [who], [the who], and [a who]      ...
Keyword Search            How do you come up with the right words to            search for? Can you remember a time when  ...
Tips For Better Searches       Keep it simple. Describe what you want in as few terms as possible.   1       Think of how ...
Think Before You Search                       What am I       What do I want? What am I trying to                      loo...
Give It A Try!Pick a topic you want to find out aboutand brainstorm keywords to use in yoursearch query.Remember:Keep it s...
Google Search OperatorsPowering Up Your Search
What is an Operator?                  !                      "" %                                                       * ...
Google Search Operators             In search, an operator changes your search             query -- often with drastic res...
Search ToolsUsing Operators to Narrow Your Search
Exclusion (-)                The minus symbol (-) excludes words from                your search results.                T...
Inclusion (+)                The plus symbol (+) makes sure the word it                precedes is used exactly as you ent...
Similar Words (~)              The tilde symbol (~) includes similar words in              your search results.           ...
Multiple Words (OR)             The boolean "or" (OR) includes one, the             other, or both words in your search re...
Number Range (..)             The dot-dot symbol (..) includes a range of             numbers in your search results.     ...
Fill-in-the-Blank (*)                The star or asterisk symbol (*) leaves space                for a missing word in you...
Exact Phrase (" ")              Double quotes (" ") include only the exact              phrase -- the exact words in the e...
Putting It All TogetherCan you think of particular examples whenthese search operators could help you? • Exclusion (-) • I...
This lesson was developed by:                      Trent Maverick                      Tasha Bergson-MichelsonThis lesson ...
Comments?Questions?          Alyssa Novak       anovak@globeuniversity.eduhttp://globeeducationnetwork.com/library
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Search Google Like a Pro

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  • In this short webinar we will learn strategies to search for information on the web.
  • Search Google Like a Pro

    1. 1. Search Google like a Pro Click here to Watch the Recording!Alyssa Novakanovak@globeuniversity.eduhttp://globeeducationnetwork.com/library
    2. 2. How Search WorksAn Introduction
    3. 3. Questions About Search What does it mean to search an index of the web? What are spiders? How do they help build Googles index of the web? How does Google search its index when you enter a search query? How does Google decide what search results you really want?
    4. 4. How Search WorksGoogle engineer Matt Cutts explains how Google Search decides whichsearch results to give you, based on your search query.
    5. 5. What Does Google Do When You Search?Search the index: Analyze the web Evaluate each Rank the webWhen you click the pages for sites reputation: pages: HavingGoogle Search relevance: Google Google looks at scrutinized the webbutton, Google screens web pages how often other pages in terms ofraces through its in the index to see websites link to their relevance tobillions of web which ones are these pages to your search words,pages to find every most likely to have determine how Google presentspage that contains what youre looking popular or useful your results, withthe word or phrase for. each one is. what we believe areor group of words the most usefulyouve used. pages at the top.
    6. 6. Understanding SearchFinding the Right Keywords to Use
    7. 7. What Matters In My Search Query? Think of a topic or question you would like to search for. Pick three or four keywords to use in your search query. What happens if you reorder them? Add capitalization or punctuation? What if you take out a word?
    8. 8. What Matters In My Search Query? Every word matters. 1 Try searching for [who], [the who], and [a who] Order matters. 2 Try searching for [blue sky] and [sky blue] Capitalization does not matter. 3 Try searching for [barack obama] and [Barack Obama] Punctuation does not matter. 4 Try searching for [red: delicious! apple?] and [red delicious apple] There are some exceptions! * Can you think of any? Click here for a few examples.
    9. 9. Keyword Search How do you come up with the right words to search for? Can you remember a time when you had trouble finding what you were looking for? What makes certain searches hard?
    10. 10. Tips For Better Searches Keep it simple. Describe what you want in as few terms as possible. 1 Think of how the page you want will be written. Use words that are 2 likely to appear on the page. Use descriptive, specific words. Avoid general or common words. 3
    11. 11. Think Before You Search What am I What do I want? What am I trying to looking for? find? What am I trying to find out? What keywords could I use in my How would I talk search query? about this? How would someone else talk about this? How can I Which of these keywords are common or describe this general words? Which would be more better? specific? Are there better words I could use? What kind of Do I want a definition, a database, a list, a results am I map, an image, a video, or something else? looking for?
    12. 12. Give It A Try!Pick a topic you want to find out aboutand brainstorm keywords to use in yoursearch query.Remember:Keep it simple.Use descriptive words.Think of how the page youwant will be written.And most importantly:Think before you search!
    13. 13. Google Search OperatorsPowering Up Your Search
    14. 14. What is an Operator? ! "" % * An operator is a symbol that modifies the words or numbers around it. & You already know some operators! + _ > () $ #
    15. 15. Google Search Operators In search, an operator changes your search query -- often with drastic results! These operators can help you tweak, refine, and narrow your search. There are seven basic operators in Google Search.
    16. 16. Search ToolsUsing Operators to Narrow Your Search
    17. 17. Exclusion (-) The minus symbol (-) excludes words from your search results. Try these searches: [panthers] [panthers -sports] What do you notice?
    18. 18. Inclusion (+) The plus symbol (+) makes sure the word it precedes is used exactly as you entered it. Try these searches: [buddhist] [+buddhist] What do you notice?
    19. 19. Similar Words (~) The tilde symbol (~) includes similar words in your search results. Try these searches: [food store] [~food ~store] What do you notice?
    20. 20. Multiple Words (OR) The boolean "or" (OR) includes one, the other, or both words in your search results. Try these searches: [curl straighten hair] [curl OR straighten hair] What do you notice?
    21. 21. Number Range (..) The dot-dot symbol (..) includes a range of numbers in your search results. Try these searches: [academy awards 1965] [academy awards 1965..1973] What do you notice?
    22. 22. Fill-in-the-Blank (*) The star or asterisk symbol (*) leaves space for a missing word in your search results. Try these searches: [dark and night] [dark and * night] What do you notice?
    23. 23. Exact Phrase (" ") Double quotes (" ") include only the exact phrase -- the exact words in the exact order you entered them -- in your search results. Try these searches: [alexander bell] ["alexander bell"] What do you notice?
    24. 24. Putting It All TogetherCan you think of particular examples whenthese search operators could help you? • Exclusion (-) • Inclusion (+) • Similar Words (~) • Multiple Words (OR) • Number Range (..) • Fill-in-the-Blank (*) • Exact Phrase (" ")Source: http://www.cashedge.com/pressRoom/news_070104_bst.html
    25. 25. This lesson was developed by: Trent Maverick Tasha Bergson-MichelsonThis lesson is licensed under a Creative Commons Attribution-Share-Alike license. You can change it, transmit it, and show it to other people.Just always give credit to Google.com ("Attribution"), and make sure thatany works you make based on these lessons are also under the sameCreative Commons Attribution-Share-Alike license ("Share-Alike").http://creativecommons.org/licenses/by-sa/3.0/legalcode.
    26. 26. Comments?Questions? Alyssa Novak anovak@globeuniversity.eduhttp://globeeducationnetwork.com/library

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