The production process and promotion ofvideo in UCD Library, integrating Web 2.0 andsocial networking technologies    Jame...
•   Express Service video•   Facebook “vox pop” videos•   Laptop Loans video (in production)•   Library induction video (S...
• Background  – An idea formulated in early 2007  – NUIM video  – Other projects took priority  – April 2008, Tony Clarke ...
• Express Service Page
• Express Service  – Short Loan - presently 100% due to RFID  – General Collection – (Sep 07 – Aug 08) 14%• Projected - 70...
• Filming Process  – Equipment  – Sony HVR-A1E HDV - Dv Camcorder + tripod
•   Assistance from UCD AV centre•   Story board using digital photos•   Script/text•   Filming    – Close ups    – Walkin...
• Time line  – Filmed in May 2008 in HSL and JJL  – RFID introduced during summer  – Updated film in September to add RFID...
Garage band
iMovie
•   Promotion    – Reader Services blog        http://ucdreaderservices.blogspot.com/2008/11/express-service-video.html   ...
• Express Service Video added to  alternative video hosting sites 20th Jan 09  – Daily Motion  – http://www.dailymotion.co...
• Facebook videos• Equipment  – Canon MD205 – mini DV camcorder
• Filmed on 10th November 2008• Edited on Mac – iMovies• Launched on Facebook 2nd December• 10 Videos added over 2 weeks• ...
• PC alternatives  – Sound editing – Audacity  – Free open source software for editing  – http://audacity.sourceforge.net/...
• Evaluation  – Experiment  – Consider the benefits  – Can be time consuming  – Project should warrant a video  – Changes ...
• Thank You              Q&A
The production process and promotion of video in UCD Library, integrating Web 2.0 and social networking technologies. Auth...
The production process and promotion of video in UCD Library, integrating Web 2.0 and social networking technologies. Auth...
The production process and promotion of video in UCD Library, integrating Web 2.0 and social networking technologies. Auth...
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The production process and promotion of video in UCD Library, integrating Web 2.0 and social networking technologies. Author: James Molloy

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The production process and promotion of video in UCD Library, integrating Web 2.0 and social networking technologies. Author: James Molloy

  1. 1. The production process and promotion ofvideo in UCD Library, integrating Web 2.0 andsocial networking technologies James Molloy Assistant Librarian – Reader Services James Joyce Library UCD james.molloy@ucd.ie
  2. 2. • Express Service video• Facebook “vox pop” videos• Laptop Loans video (in production)• Library induction video (September 2009)
  3. 3. • Background – An idea formulated in early 2007 – NUIM video – Other projects took priority – April 2008, Tony Clarke from systems team produced a short video for use at a seminar – Equipment and expertise to hand (in house)
  4. 4. • Express Service Page
  5. 5. • Express Service – Short Loan - presently 100% due to RFID – General Collection – (Sep 07 – Aug 08) 14%• Projected - 70% usage• Increase since introduction of the video? – Need to compare figures for (Sep 08 – Aug 09)
  6. 6. • Filming Process – Equipment – Sony HVR-A1E HDV - Dv Camcorder + tripod
  7. 7. • Assistance from UCD AV centre• Story board using digital photos• Script/text• Filming – Close ups – Walking in and out of frame – General shots + busy background shots
  8. 8. • Time line – Filmed in May 2008 in HSL and JJL – RFID introduced during summer – Updated film in September to add RFID – Sound recording Oct 08 - Garage Band/Mac – Editing Oct/Nov 2008 – Mac iMovies – Launched 13th Nov 2008
  9. 9. Garage band
  10. 10. iMovie
  11. 11. • Promotion – Reader Services blog http://ucdreaderservices.blogspot.com/2008/11/express-service-video.html – UCD Library Facebook page – Email to all UCD Library staff – Reader Services Roadshow – 3M + RFID tours – iPod Competition – Library News Nov 08
  12. 12. • Express Service Video added to alternative video hosting sites 20th Jan 09 – Daily Motion – http://www.dailymotion.com/ie – Veoh – http://www.veoh.com/ – Metacafe – http://www.metacafe.com/
  13. 13. • Facebook videos• Equipment – Canon MD205 – mini DV camcorder
  14. 14. • Filmed on 10th November 2008• Edited on Mac – iMovies• Launched on Facebook 2nd December• 10 Videos added over 2 weeks• Promoted on Reader Services blog + Facebook + email to UCD Library staff• UCD Library fans doubled in two weeks
  15. 15. • PC alternatives – Sound editing – Audacity – Free open source software for editing – http://audacity.sourceforge.net/ – Video editing – Movie Maker 2.1 – Windows Vista, Windows XP – http://www.microsoft.com/windowsxp/downloads/u
  16. 16. • Evaluation – Experiment – Consider the benefits – Can be time consuming – Project should warrant a video – Changes to procedures – Consider the background when filming – Keep it simple – Feedback
  17. 17. • Thank You Q&A

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