Visibility and Engagement: Using Social Media for Your Work

1,442 views
1,338 views

Published on

Presentation given by Michael Ladisch, Bibliographic Services Librarian at University College Dublin Library, Dublin, Ireland at the UCD Technician's Conference, June 17, 2014, UCD.

Published in: Education, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,442
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Visibility and Engagement: Using Social Media for Your Work

  1. 1. Visibility & engagement Using social media for your work Michael Ladisch UCD Library michael.ladisch@ucd.ie
  2. 2. Outline: • [UCD Research Repository] • Scholarly Social Networks • ResearchGate • Academia.edu • General Social Networks • LinkedIn • Twitter • Facebook • Blogging • Research Blogging • Personal Website • Alt-metrics Michael Ladisch, UCD Library June 2014
  3. 3. Why should I create an “Online Persona”? • Global connectedness • Engage directly with your colleagues • Boosts your exposure • Demonstrating your skills • You receive real feedback • Creating and sharing content • Everybody is doing it Michael Ladisch, UCD Library June 2014
  4. 4. Research Repository UCD • Repository for publications by UCD researchers • Open Access • Copyright checking done by Library staff • Integrated with RMS • Bulk upload options • Viewing and download statistics • Long term access and storage • Being searched by Google Scholar • Showcase for author, School, institution • RSS feed to School website http://researchrepository.ucd.ie/ Michael Ladisch, UCD Library June 2014
  5. 5. http://researchrepository.ucd.ie Research Repository UCD Michael Ladisch, UCD Library June 2014
  6. 6. School/Institute Collection Research Repository UCD Michael Ladisch, UCD Library June 2014
  7. 7. Publication PDF Cover Page Research Repository UCD Michael Ladisch, UCD Library June 2014
  8. 8. Publication Statistics Research Repository UCD Michael Ladisch, UCD Library June 2014
  9. 9. Increase in citations with Open Access Agricultural sciences 200% to 600% Physics/astronomy 170% to 580% Medicine 300% to 450% Communications Studies (IT) 200% Computer Science 157% Mathematics 35% to 91% Political science 86% Electrical engineering 51% Philosophy 45% Biology -5% to 36% Swan, A. (2010) The Open Access citation advantage: Studies and results to date. Technical Report , School of Electronics & Computer Science, University of Southampton Michael Ladisch, UCD Library June 2014
  10. 10. Scholarly Social Networks http://ie.linkedin.com/ https://www.researchgate.net/ http://www.academia.edu/ General Social Networks https://www.facebook.com/ http://twitter.com/ Michael Ladisch, UCD Library June 2014
  11. 11. Social Networks for Professionals Michael Ladisch, UCD Library June 2014 We lived on farms, then we lived in cities, and now we're going to live on the internet! Sean Parker – The Social Network
  12. 12. Social Networks for Professionals Michael Ladisch, UCD Library June 2014
  13. 13. Basic etiquette: • Maintain your profiles • Be consistent • Use your full name • Cross-link your different profiles • Don’t be a “Troll” • Be always polite • Respect copyright of others • “Never Say Anything You Wouldn’t Say In Front Of Your Mother” In Internet slang, troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting arguments or upsetting people,[1] by posting inflammatory,[2] extraneous, or off- topic messages in an online community (such as a forum, chat room, or blog), either accidentally[3][4] or with the deliberate intent of provoking readers into an emotional response[5]or of otherwise disrupting normal on-topic discussion. (Source: Wikipedia) Social Networks for Professionals Michael Ladisch, UCD Library June 2014
  14. 14. Before signing up: • Be aware that your profile is public • Read the small print • Who owns the data? • Third party services can close down; they can be sold Social Networks for Professionals Michael Ladisch, UCD Library June 2014
  15. 15. http://tosdr.org “I have read and agree to the Terms” is the biggest lie on the web. Social Networks for Professionals Michael Ladisch, UCD Library June 2014
  16. 16. http://www.researchgate.net/ ResearchGate Michael Ladisch, UCD Library June 2014
  17. 17. Fact sheet: • Started in 2008 • Membership is free • 4 million members (April 2014) • More than 14 million full text papers (67 million publications) • More than 16,700 job listings • 2,171 members from UCD (with 7,927 publications) ResearchGate Michael Ladisch, UCD Library June 2014
  18. 18. ResearchGate Michael Ladisch, UCD Library June 2014
  19. 19. http://www.academia.edu/ Academia.edu Michael Ladisch, UCD Library June 2014
  20. 20. Fact sheet: • Started in 2008 • Membership is free • 8.8 million members (April 2014) • More than 2.5 million papers • 15.7 million unique visitors per month • 1,060 members from UCD Academia.edu Michael Ladisch, UCD Library June 2014
  21. 21. Academia.edu Michael Ladisch, UCD Library June 2014
  22. 22. Michael Ladisch, UCD Library June 2014 https://www.linkedin.com/ • LinkedIn is for “professionals” • Expose your work history, skills, your professional interests, your memberships – your profile WILL be watched! • Your profile = your CV • Who you are linked to says a lot about who you are. Get linked to people in your domain. • Professional relationships rather than just friendships
  23. 23. Michael Ladisch, UCD Library June 2014 https://www.linkedin.com/ Fact sheet: • Started in 2003 • Membership is free • 300 million members (June 2014) • In more than 200 countries and territories • More than 2.1 million interest groups
  24. 24. Michael Ladisch, UCD Library June 2014
  25. 25. Michael Ladisch, UCD Library June 2014
  26. 26. Michael Ladisch, UCD Library June 2014
  27. 27. Michael Ladisch, UCD Library June 2014
  28. 28. https://twitter.com/ Basics… • Communications are called “tweets” • 140 characters or less! • Subjects referred to by using a hashtag “#” • Refer to someone by using “@” before their username • Can “retweet” – send on tweets from others to your followers Michael Ladisch, UCD Library June 2014
  29. 29. https://twitter.com/ Michael Ladisch, UCD Library June 2014
  30. 30. https://twitter.com/ • Tweet about news in your field • Get feedback on ideas • Great for reaching external audiences • Tweet from conferences • Remember…all tweets are public! Michael Ladisch, UCD Library June 2014
  31. 31. Michael Ladisch, UCD Library June 2014
  32. 32. Follow or tweet from conferences by using # Michael Ladisch, UCD Library June 2014
  33. 33. https://www.facebook.com/ Facebook pages • Creating one is easy • Maintaining it is something else • Post, tag, comment on news and photos Facebook groups • Easy to create • You don’t have to friend group members • Post reminders, useful websites, comment • Easier to maintain than pages Michael Ladisch, UCD Library June 2014
  34. 34. https://www.facebook.com/ • Separate account for work-related activities • Stay active during office hours • Disconnect when you go home Michael Ladisch, UCD Library June 2014
  35. 35. Michael Ladisch, UCD Library June 2014 https://www.facebook.com/UCDScience
  36. 36. https://hootsuite.com/Manage multiple social media accounts Michael Ladisch, UCD Library June 2014
  37. 37. Blogging http://wordpress.com/ http://www.blogger.com/ http://www.typepad.com/ https://www.tumblr.com/ Michael Ladisch, UCD Library June 2014
  38. 38. Blogging Michael Ladisch, UCD Library June 2014 Tips: • Find a niche • Write about what you love • Offer value • Encourage interaction • Make commenting easy • Don’t worry about negativity • Don’t get stage fright • Provide easy reading • Keep it regular • Avoid clutter • Allow easy following • Spell checking and proof-reading Source: http://www.theguardian.com/culture- professionals-network/culture-professionals- blog/2011/nov/17/top-tips-successful-blog
  39. 39. Michael Ladisch, UCD Library June 2014
  40. 40. Michael Ladisch, UCD Library June 2014
  41. 41. Looking for blogs of interest? http://researchblogging.com/ Michael Ladisch, UCD Library June 2014
  42. 42. http://wordpress.com/ Personal Website http://flavors.me/ http://www.weebly.com/ http://www.dreamhost.com/ Michael Ladisch, UCD Library June 2014
  43. 43. Michael Ladisch UCD Library, October 2013 Personal Website
  44. 44. Alt-metrics Previously measured • Citations • Journal Impact Factor • Grant money • Awards Potentially measured (Attention) Source: S. Konkiel, Univ. of Indiana Michael Ladisch, UCD Library June 2014
  45. 45. Alt-metrics Michael Ladisch, UCD Library June 2014
  46. 46. Alt-metrics Potentially measured • Viewed (publisher websites, Dryad) • Downloaded (publisher websites , Slideshare, Dryad) • Cited (WoS, Scopus, PubMed, Wikipedia, CrossRef) • Shared (Facebook, Twitter) • Reused/adapted (Github) • Bookmarked ( Mendeley, CiteULike, Delicious) • Purchased (Library catalogues, Sales numbers) • Commented upon (Twitter, Mendeley, blogs, publisher websites, Wikipedia, Faculty 1000) Source: S. Konkiel, Univ. of Indiana Michael Ladisch, UCD Library June 2014
  47. 47. Alt-metrics http://www.altmetric.com/ http://impactstory.org/ http://www.plumanalytics.com/ Michael Ladisch, UCD Library June 2014
  48. 48. Thank you! Contact: Phone: +353 (0)1 716 7530 Email: michael.ladisch@ucd.ie Twitter: MichaelUCDLib ORCID: http://orcid.org/0000-0002-0124-5582 LinkedIn: http://ie.linkedin.com/pub/michael-ladisch/60/6a9/38b/

×