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Social Media Engagement of Agile Community of practice

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  • 1. Social Media Engagement of Agile Community of Practice @pmiagile ( Nov 23 – Dec 10, 2013) Syed Nazir Razik ACP, PMP, CSM Dec 10, 2013
  • 2. Agenda • Objective • Twitter Engagement Snapshot – Tweets , RT’s Mentions • Reports – Performance – Insights • PMI Agile - Pinterest Board • The Road Ahead …
  • 3. Top 4 Objectives • Listen: Monitor the conversations about @pmiagile brand in real-time. • Measure: In real-time, track and measure brands sentiment (positive, negative or neutral), analyze results over time. • Understand: Get insight into the conversations happening, who's involved, where they are taking place and brand impact • Engage: Identify the people driving the conversations, and understand who they are, their interests and their authority/relevance to your brand
  • 4. Twitter engagement Snapshot • Crossing 75 tweets in last 20 days • Certain tweets gain RT more than 15 times • 600 + inactive accounts found as followers
  • 5. Social Media Growth – Facts (Also why we need to be here…) • Social media is No.1 activity on the web • 1.15 Billion Facebook users – 30 % revenue from mobile • 1 Billion Google+ users • 554.7 Million Twitter users • 150 Million Pinterest Users • Social media is the third largest country • Mobile phones put the “Social “ in Social Media • 65 % of people use Mobiles to access social media • Youtube reaches more adults between 18-34 yrs age than any cable network
  • 6. Account Activity (@pmiagile) • Includes Tweets, Re tweets, Mentions
  • 7. Reports • Gender wise distribution of followers • Geographic Distribution of followers
  • 8. Top followers and Top Tweets
  • 9. Top effective keywords on Social Media • #Agile • #leadership • #scrum • #pm • #kanban • #CI • #TDD
  • 10. User Insights • Top engagement activity happens on weekends (Sunday and Saturday) • Best time of the day for engagement • 10 AM -12 Noon • 10 – 11 PM • (Reports are on IST-Indian Standard time as the dashboard is configured in IST)
  • 11. Pinterest Board • 66 pins on Agile practices are populated on the board (http://www.pinterest.com/snrazik/pmi-agile/ ) • 185+ followers without any publicity yet
  • 12. Thank you ! syed@pmi-chennai.org @joesat