Objective • Key objective : Educate new employees on how to engage in social networking medias, with our many audiences in the social Web, and be most effective in this up-close-and-personal, ever-changing environment. • Discuss various Networking sites and how best they can be used for career development • Leverage social media as a learning Opportunity • Your engagement is visible to all
What is Social Media ? Social Media Space • Blogging • Microblogging • Photo and Video Sharing • Wiki’s Online Conversations • Community boards • Messaging • Sharing Video Clips Guideline Policy • Positive • Negative
Blogging ! • Write creative blog post about a topic with clarity , engage in dialogue with your friends • improve your search engine visibility by tagging your posts properly • promote office launches and community events, gain expert status by providing useful tips • If you would like to participate in corporate blog talk to me !
Use Social Media for following ! • Participate in Community Forums and indentify the influencers • Share pics, videos of events at office, team outings • Read industry blogs (including comments) • Google your company name & your technical domain • Find tools that can help you listen • Tweet Positive messages, #fb posts , sentiments
Microblogging • Corporate content can only be used after proper authorization. • Share pictures, videos of events at office, team outings • Be Responsible and Respectful (including comments) • Be Mindful of indefinite life of your comments online • Build Relationships , Add Value • Tweet Positive messages, #fb posts , sentiments
Do’s and Don’ts ! Do Don’t • find and share useful content • Don’t Tweet or post derogatory messages – you’re in a social • Use as a learning tool , pose space questions and reply to others • Don’t spam with constant links to your company website, either in • keep it fun - put a friendly face on tweets or private messages your brand • Don’t post useless information – do people really care what you • promote the company, news, had for lunch? updates, and build buzz for big • Don’t post “vetti ” msgs during releases or events office hours ! • Don’t consume bandwidth • Listen to what people are saying during office hours by about us downloading videos
A Learning Tool - Wiki • Use Wikipedia as a avenue for Learning and share useful content • Also contribute stuff back once you are fairly familiar with Wikipedia • Use online wiki’s to create content on specific topic
Key Takeaways ! • Identify yourself as a Railsfactory employee when participating on social networking sites while discussing ROR and related industry topics. • Do not commit Railsfactory to any action unless you have authority to do so. • Protect reputation of Railsfactory and RF Brand.. • Do not post confidential or copyrighted information • Do not make statements about Railsfactory’s financial performance. • Maintain confidentiality of “internal only” information. • Do not post anything that is defamatory, offensive, harassing, or in violation of Company policies. • Do not engage with the news media .
Our Social Media Presence www.railsfactory.com www.facebook.com/RailsFactory Email: email@example.com blog.railsfactory.com http://www.twitter.com/railsfactory RailsFactory HQ, Whites Road, Chennai, TN, India -600033
Syed Nazir RazikWork Experience:Over 20 years of cross functional experience working with multi-disciplinary teamsWorking as Principal Advisor-Project Management and Value Creation at RailsFactoryWorking as Director-Corporate Membership at ISOC India ChennaiWorking as Managing Partner at Fuente System Pvt LtdWorking as CoFounder – Secretary at The Knowledge FoundationExecutive Summary•Strategic planner and tactical leader with proven Project Management, Software Product Development,Quality Assurance, Product Support, Technical Marketing and Business Development experience.•Passion for customer delight and satisfaction, delivering business value to customers, stake holdersatisfaction, mentoring the team, managing remote & geographically dispersed teams•Development of Drupal based CMS and Open Source Commerce Systems like Presta shop.•Expertise in Value creation, Branding, Social Media strategies, Technology Outsourcing and DevelopingMarket Strategies for the International Market.