Sharon Morgan is nationally recognized as a pioneer in multicultural marketing. With more than 25 years of professional experience around the globe, she has had client relationships with international companies including Wal-Mart, Coca-Cola, McDonald’s, and Mattel Toys. In the beauty industry, she has worked with Maybelline, Luster and Johnson Products. She has also worked on international music festivals; helped launch the careers of major music artists; conceived and executed innumerable integrated marketing campaigns both in the United States and internationally. Based in Chicago, Sharon has spent the last two years as a marketing consultant for the Chicago Department of Public Health, developing programs to promote health and wellness.
Sharon managed the PR campaign for JPC’s “Classy Curl” brand, which included a “Win-A-Date” with the models national media and in-store promotional tour and worked extensively with Wal-Mart as it reformatted its stores and urban marketing priorities.
Based in Chicago, Sharon would be the main client contact for this project.
Our team is able to take this project all the way from planning through execution
Angela de Joseph Project Media and Production Manager
In the realm of beauty and hair care, Angela de Joseph has done it all. Starting in 1978 as associate beauty editor for Essence magazine, her upward career path led her to Johnson Products where she was a corporate communications manager, project leader and spokesperson from 1980-1983. She was the founding editor of Sophisticate’s Black Hairstyle and Care Guide ; has held major creative leadership roles for Spiegel Direct and Star Marketing; and even led the development of her own hair care product, “African Wonders” natural hair care system. Today, Angela, based in Los Angeles, is director of Arise Community Health Care, a non-profit organization dedicated to teaching people about healthy lifestyles. She continues to work on a project basis on marketing programs for major companies in the film and beauty industries.
Angela was part of the JPC project team that conceived and executed the original “Great Model Search” and the “ From Thriller Girl to Classy Curl,” which took the actress in Michael Jackson’s Thriller video on a successful multi-market publicity tour for the brand.
Founded in 1994, Ibis is a full-service agency specializing in marketing & creative services, strategy and content. Their experience includes planning and execution of a wide range of work for clients in consumer products and services, membership services, corporate communications, community-building and the arts.
Ibis has done work in past years for Soft Sheen and L'Oreal. Principal, Thriska McKinnor, has also worked with JPC.
Web banner ads
End aisle header card
Ad concepts and language will be translatable into French and Spanish Design Deliverables
Format = Broadcast worthy extravaganza that presents the finalists, announces the winners and is highlighted by a hair and fashion show and exhibition on the history of Black hair care / the JPC legacy
Location = California African American Museum
Entertainment = Hot act with a breaking CD (ie, the caliber of En Vogue, Alicia Keys, Mary J. Blige….)
Comedian = Chris Rock (“Good Hair” film)
TV One broadcast special w/streaming video and online audience voting
Extra special hook =
Present first annual “JPC Beautiful Legacy” award to First Lady Michelle Obama, accompanied by a scholarship
Develop 2011 “On the road” model search reality TV concept for TV One.
Develop “JPC Great Model Search” for international markets.
Develop online membership based hub where models, photographers, makeup artists, fashion stylists and hairstylists keep conversations on hair care and beauty going all year round – and receive the benefit of JPC input and expertise.