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  • 1. YEAR 3BSc (Hons) in Business Administration  
  • 2. BSc (Honours) Business Administration programme is in three stages. Year 1: NCC Education International Diploma in Business  Year 2: NCC Education International Advanced Diploma in Business Year 3: BSc (Hons) in Business Administration, delivered online by NCC Education, validated and awarded by the University of Wales. *For futher details regarding the University and its validation services, please log on to www.wales.ac.uk/validation or email validation@wales.ac.uk BSc (Hons) in Business Administration (180 ECTS) is equivalent to year three (60 ECTS) of a UK Honours Degree IDB + IADB + final year = BSc (Hons) in Business Administration (180 ECTS) The programme is delivered in 15-week semesters (12 teaching weeks) in which four modules are studied. The academic year requires around 400 hours of compulsory study in classroom (equivalent to 14/15h per week) plus weekly video lectures, tutorial exercises, live chat sessions, homework and other independent study. Starting point for students embarking on a career in Business
  • 3. Contents…SyllabusModulesBusiness-to-Business MarketingBusiness Systems Analysis and Decision SupportInternational Marketing StrategyManagement of Financial ControlManagement and OrganisationsResearch MethodsStrategic ManagementStrategic Operations Management
  • 4. Module Title: Business – to – Business Marketing Level: BSc (Hons) in Business Administration Credits 15Overview of the module:The marketing of products to other businesses is very different to marketing directly toconsumers and therefore it is important to understand the distinctions between these formsof marketing and appreciate the aims and scope of business-to-business marketing. Thismodule focuses on the scope and nature of business marketing, unique aspects of businessmarketing strategy development, and analysis of issues that face business marketers.Students will also study areas such as developing and maintaining customer relations,relationship marketing, customer satisfaction, quality, services marketing, consumer andindustrial buyer behaviour, personal selling and ethical marketing conduct.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1 What is Business to Business Marketing and a comparison with Business to Consumer Marketing – B2B v B2C Business to Business Marketing Text - Chapter 1 2 The Core and facts of Business to Business Marketing – The B2B Markets Business to Business Marketing Text - Chapter 2 / Chapter 13 3 Market Segmentation in B2B; The big problem in B2B Business to Business Marketing Text - Chapter 6 4 Understanding Business and Organisational Behaviour. Business/Industrial Buying Business to Business Marketing Text - Chapter 3 5 Customer Relationship Management – What is CRM and its effective uses Business to Business Marketing Text - Chapter 7/Chapter 4 6 A customer relationship or a quality customer relationship – what you really need – the growing technological element Business to Business Marketing Text – Chapter 10 7 Marketing Communications in B2B marketing - using the channels Business to Business Marketing Text– Chapter 9 8 The Ethical and Sustainability elements of B2B Marketing
  • 5. Business Ethics – Crane & Matten - Oxford University Press -suggested 9 The Supply Chain – the need for awareness for marketers. What is it and why so important. Business to Business Marketing Text - Chapter 5 10 Services Marketing – the intangibles and the new offers of the intangible/tangible? Business to Business Marketing Text - Chapter 11 11 Business Marketing Strategies Business to Business Marketing Text – Chapter 6 and Chapter 14 12 The Challenge of modern Sales Techniques Business to Business Marketing Text - Chapter 8Indicative readingEssential Textbook:Brennan, Canning and McDowell (2007), Business toBusiness Marketing (Sage Advanced Marketing Series), Sage Publications Ltd.ISBN-10: 14129197033. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understanding 1. Distinguish between the challenges of Business-t-Business (B2B) marketing as opposed to Business-to-Consumer (B2C) marketing. 2. Evaluate case studies and demonstrate an overall grasp of the marketing needs.Intellectual Skills 1. Discuss the importance of customer relationship management. 2. Outline different channels of customer communication and assess how they might be exploited for B2B marketing purposes. 3. Discuss the integral role of quality assurance in customer relationship management. 4. Demonstrate understanding of the psychological aspects of the industrial client. 5. Outline and discuss the ethical implications of B2B marketing.Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum Assessment 10%
  • 6. Module Title: Business Systems Analysis and Decision Support Level: BSc (Hons) in Business Administration Credits 15Overview of the module:The use of statistical information for the creation of business models and using these modelsto aid decision making is an important part of business. This module aims to extend thestudents practice in qualitative and quantitative analysis in business, both to develop theirbase for diagnosis and as a contribution to the creation of a firm basis for decision making.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1. Information systems in contemporary business Required text: Management Information Systems, Chapter 1 2. Performing a case analysis Required text: Management Information Systems, The list of topics is given at the front endpapers. 3. Data sources Required text: Essential Quantitative Methods, Chapter 4 4. Descriptive analysis in decision making Required text: Essential Quantitative Methods, Chapter 5 & 6 5. Probability analysis in decision making Required text: Essential Quantitative Methods, Chapter 7 6. Cause and effect: correlation and regression Required text: Essential Quantitative Methods, Chapter 11 7. Software generated information: financial analysis Required text: Essential Quantitative Methods, Chapter 3 8. Linear programming Required text: Essential Quantitative Methods, Chapter 14 9. Planning large projects – Network Analysis Required text: Essential Quantitative Methods Chapter 15 10. Material Management and Inventory Control (queuing model) Required text: Essential Quantitative Methods, Chapter 16
  • 7. 11. Multi-criteria Decision Problems Additional text: Essential Quantitative Methods, Chapter 13 12. Decision support systems and their applications Required text: Management Information Systems, Chapter 12Indicative readingEssential Textbook:Laudon and Laudon (2007), Management InformationSystems: Managing the Digital Firm 10th Ed., Prentice Hall,ISBN-10: 1405872764; ISBN-13: 978-1405872768Oakshott (2007), Essential Quantitative Methods for Business, Management and Finance 3rdRev Ed., PalgraveMcMillan, ISBN-10: 1403949913; ISBN-13: 978-14039499123. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understanding 1. Describe and substantiate all working assumptions made regarding the case problem(s), working hypotheses and data.Intellectual Skills 1. Assemble, analyse and interpret both qualitative and quantitative data relating to a business situation using appropriate analytical procedures and models. 2. Generate and evaluate the expected outcomes of alternative solutions to case problem(s). 3. Formulate recommendations for actions and feedback on case problem(s).Practical Skills 1. Formulate working hypotheses regarding the solution(s) to problems identified in casestudies and present appropriate case reports.Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum Assessment 10%
  • 8. Module Title: International Marketing Strategy Level: BSc (Hons) in Business Administration Credits 15Overview of the moduleAn understanding of the international market place and how best to promote products withinthis market place can greatly aid students looking for careers in international business. Thismodule compares and contrasts export, international and multinational marketing. Uponcompletion students will be able to differentiate between the marketing policies appropriateto industrialised, developing and underdeveloped economies. This module also aims toidentify the sources of information, methods of information collection and the methods ofinformation analysis suitable for international marketing planning.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1 What is International Marketing and why is it so important to many organisations? An Introduction to International Marketing – Chapter 1 2 The Changing International face of the International Market Place The International Trading Environment – Chapter 2 3 The Marketing Mixes – Product and Service and the differences – National/Domestic versus International International Product and Service Management Chapter 8 4 The Analysis of the International Marketing Environment and the use of Appropriate marketing tools An Introduction to International Marketing – Chapter 1 and 22 5 Identifying International Market entry methods and strategies and the barriers to market entry Market Entry Methods – Chapter 7 6 International Market and Marketing Research – methods and techniques for gathering intelligence. International Marketing Research – Chapter 4 7 The affects and changes to your product/service of going international e.g. culture, buyer behaviour, language, price Social and Cultural Considerations in International Marketing – Chapter 3
  • 9. 8 Managing the international ‘channel’ The Management of International Distribution and Logistics – Chapter 10 9 Developing an International Marketing Plan – techniques, methods and linkages - standardisation or adaptation. Pricing for International Markets –Chapter 11 10 International Marketing Communications – methods, strategies, and the ‘new’ audience International Communications – Chapter 9 11 An appreciation of Globalisation Global Strategies – Chapter 6 12 The Technological Affects upon implementation through technologies International Marketing Chapter 12 – International marketingIndicative readingEssential Textbook:Doole and Lowe (2004), International Marketing Strategy 4th Rev Ed., Thomson Learning,ISBN-10: 1844800253;ISBN-13: 978-18448002543. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understanding 1. Analyse the factors which distinguish product, price and promotional policy formulation for overseas markets as opposed to the domestic market.Intellectual Skills 1. Compare and contrast export, international and multinational marketing. 2. Differentiate between the marketing policies appropriate to industrialised, developing and underdeveloped economies and to national and multinational marketing planning. 3. Critically evaluate the impact of co-operative and restrictive measures to regulate international trade.Practical Skills 1. Identify and evaluate sources of information, methods of information collection and methods of information analysis suitable for international marketing operations. 2. Formulate methods of monitoring and controlling overseas selling and distribution.Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum Assessment 10%
  • 10. Module Title: Management of Financial Control Level: BSc (Hons) in Business Administration Credits 15Overview of the module:The ability to understand and interpret financial data is important in order to help planeffectively and aid decision making. The business world relies heavily on this data to monitorperformance and an understanding of financial management is imperative for those wishingto follow a career in business. This module aims to enable students to develop the key skillsnecessary for use in the financial management of organisations and builds upon the learningoutcomes of the Fundamentals of Financial Control module from the International Diploma inBusiness and the Applications of Financial Control module from the International AdvancedDiploma in Business. This module will emphasise the acquisition and application of skills andknowledge for planning, decision -making and control within an organisation and provide theunderpinning skills and knowledge for postgraduate and professional studies.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1 Introduction to management accounting Atrill and McLaney - Chapter 1 2 Relevant costs for decision-making - Chapter 2 3 Cost-volume-profit analysis - Chapter 3 4 Full costing - Chapter 4 5 Costing and pricing in a competitive environment - Chapter 5 6 Budgeting - Chapter 6 7 Accounting for control - Chapter 7 8 Making capital investment decisions 1- Chapter 8, pages 244-263 9 Making capital investment decisions 2 - Chapter 8, pages 264-293 10 Strategic management accounting - Chapter 9 11 Measuring performance - Chapter 10 12 Managing working capital - Chapter 11
  • 11. Indicative readingEssential Textbook:Atrill and E McLaney (2006), Management Accounting for Decision Makers: WITH StudentAccess Card 5th Ed., FT Prentice HallISBN-10: 1405846755ISBN-13: 978-1405846752Other Materials: Online materials associated with the required textbook3. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understanding 1. Identify, describe, evaluate and apply a range of appropriate management and financial control techniques.Intellectual Skills 1. Evaluate and distinguish between alternate courses of action using a range of models and techniques. 2. Evaluate budgets, standard cost variances, reconciliation statements and performance indicators and measures.Practical Skills 1. Diagnose and apply effective planning and decision making techniques and models to management problems involving organisational resources.Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum Assessment 10%
  • 12. Module Title: Management and Organisations Level: BSc (Hons) in Business Administration Credits 15Overview of the moduleAn understanding of how management and staff development can contribute to theachievement of a more effective organisation is important to grasp before moving intoindustry. This module covers the analysis of effective management in organisations withemphasis on the functions of management and the behavioural processes of change, conflict,leadership, motivation, communication, innovation, and group dynamics.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1 History and development of management Required text: Mullins 2007 Chapter 2 2 The role of the manager in modern organisations Required text: Mullins 2007 Chapter 1 3 Structure and functions Required text: Mullins 2007 Chapters 11 and 15 4 Organisational culture Required text: Mullins 2007 Chapter 19 5 Management and leadership Required text: Mullins 2007 Chapter 10 6 Effective team management Required text: Mullins 2007 Chapter 9 7 Individuals and motivation Required text: Mullins 2007 Chapter 7 8 Management communications Required text: Mullins 2007 Chapter 6 9 Social responsibility and ethics Required text: Mullins 2007 Chapter 14 10 Valuing diversity
  • 13. Required text: Mullins 2007 Chapter 4 11 Managing change Required text: Mullins 2007 Chapter 19 12 Organisational performance and effectiveness Required text: Mullins 2007 Chapter 20Indicative readingEssential Textbook:Mullins, L. (2007), Management and Organisational Behaviour, Prentice Hall, ISBN-10:1405854766; ISBN-13: 978-14058547643. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understanding 1. Demonstrate understanding of management’s relationship to the organisation and the individuals within it.Intellectual Skills 1. Evaluate the socio-psychological factors most influential in successful managerial leadership. 2. Evaluate the role of the manager in relation to the implementation and management of changePractical Skills 1. Identify the ethical and diversity aspects of management. 2. Perform a self-evaluation of potential strengths and development areas in their individual approach to management, and prepare a management development plan.Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum Assessment 10%
  • 14. Module Title: Research Methods Level: BSc (Hons) in Business Administration Credits 15Overview of the moduleAn understanding of business research and how it is conducted is important for businessstudents when conducting academic business research for assignments and when conductingbusiness research within an organisation. This module aims to introduce students to themethods and techniques used in business research with particular reference to the use ofacademic literature. The skills learned here will be used across all modules in a final yeardegree programme.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1 Introduction. Research problems and questions and how they relate to debates in research methods Required text: Research Methods for Business Students, Chapters 1 and 2 2 Putting the problem into context: identifying and critically reviewing relevant literature Required text: Research Methods for Business Students, Chapter 3 3 Choosing research approaches and strategies Required text: Research Methods for Business Students, Chapters 4 and 5 4 Ethics in business research Required text: Research Methods for Business Students, Chapter 6 5 Choosing samples from populations Required text: Research Methods for Business Students, Chapter 7 6 Quantitative research methods: collecting and analyzing quantitative data Required text: Research Methods for Business Students, Chapter 12 7 Questionnaire design and testing Required text: Research Methods for Business Students, Chapter 11 8 Using secondary data Required text: Research Methods for Business Students, Chapter 8 9 Qualitative research methods: collecting and analyzing qualitative data
  • 15. Required text: Research Methods for Business Students, Chapter 13 10 Practical issues in conducting interviews, focus groups, participant observation Required text: Research Methods for Business Students, Chapters 9 and10 11 Forecasting trends Additional text: Forecasting Methods and Applications, Chapters 1, 2 and 11 12 Presenting research reports Required text: Research Methods for Business Students, Chapter 14Indicative readingEssential Textbook:Saunders, M, Lewis, P and Thornhill, A (2007), Research Methods for Business Students 4thRev Ed., FT PrenticeHall, ISBN-10: 0273701487; ISBN-13: 978-027301484.Other Materials:Makridakis, S, Wheelwright, S C, Hyndman, R J. (1998)Forecasting 3rd Rev Ed. John Wiley and Sons (WIE),ISBN-10: 0471532339; ISBN-13: 978-0471532330.3. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understandingIntellectual Skills1. Analyse data using appropriate quantitative and qualitative techniques.2. Use the results of an analysis to make justified recommendations for business decisions.3. Use historical and study data to perform basic business forecasting.4. Design business research studies for a variety of research questions, recognising limits toobjectivity and ability to set them in the context of published literature.5. Present and report the results of a study using charts, statistics, tables as appropriate.Practical Skills1. Gathering primary and secondary study data showing awareness of ethical sampling andpractical issues.
  • 16. Transferable Skills1. Correctly using sources of academic literature as supporting evidence.Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum contribution 10%
  • 17. Module Title: Strategic Management Level: BSc (Hons) in Business Administration Credits 15Overview of the module:The aim of this module is to develop students’ knowledge and understanding of the role thatstrategic management plays within organisations and its effects upon organizationalperformance and survival. The module focuses upon strategic analysis by using techniques toanalyse the position of a company in both its actual and potential marketplace. The approachadopted encourages students to question and evaluate different perspectives of strategicmanagement.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1 Introducing; Strategy – An Overview Required text: Exploring Corporate Strategy Chapter 1 2 The Environment (Strategic Position) Required text: Exploring Corporate Strategy Chapter 2 3 Strategic Capability Required text: Exploring Corporate Strategy Chapter 3 (Strategic Position) 4 Expectations & Purposes (Strategic Position) Required text: Exploring Corporate Strategy Chapter 4 5 Business Level Strategy (Strategic Choices) Required text: Exploring Corporate Strategy Chapter 5 6 Corporate Level and International Strategy (Strategic Choices) Required text: Exploring Corporate Strategy Chapter 6 7 Directions and Methods of Development (Strategic Choices) Required text: Exploring Corporate Strategy Chapter 7 8 Organising for Success Required text: Exploring Corporate Strategy Chapter 8 9 Organising for Success
  • 18. Required text: Exploring Corporate Strategy Chapter 8 10 Enabling Success Required text: Exploring Corporate Strategy Chapter 9 11 Enabling Success Required text: Exploring Corporate Strategy Chapter 9 12 Managing Strategic Change Required text: Exploring Corporate Strategy Chapter 10Indicative readingEssential Textbook:Johnson, Scholes and Whittington (2006), Exploring Corporate Strategy: Enhanced MediaEdition, 7th Ed., Prentice Hall,ISBN-10: 1405846003; ISBN-13: 978-14058460043. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understanding1. Explain what is meant by strategy.Intellectual Skills1. Comment on the role that organisational vision, mission statements and strategicobjectives play within strategic management.2. Evaluate the relationship between the general and competitive environment.3. Evaluate the resource-based approach to strategic management.4. Undertake an analysis of the general environment using PEST and scenario planning.5. Undertake an analysis of the competitive environment using tools such as Porter’s FiveForces framework and Strategic Group Analysis (SGA).Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum Assessment 10%
  • 19. Module Title: Strategic Operations Management Level: BSc (Hons) in Business Administration Credits 15 Overview of the moduleAn efficient production process is essential for a business to be profitable. An understandingof this process and how to manage it can make it more efficient, it is therefore important tostudents for their future career to have an appreciation of the area of strategic operationsmanagement. This module will give students an insight into the role of strategic operationsmanagement within businesses. The module will consider the elements required forsuccessful strategic operations management as well as the strategies for achieving efficientproduction.2. Module Delivery Suggested Learning Hours Lectures: Tutorials: Seminar: In-class study: Private study: Total: 12 6 - 24 108 150*12 lecture hours and 6 tutorials consist of weekly video lectures, tutorial exercises and livechat sessions with subject experts. Students also interact with other students from aroundthe world and with subject experts through discussion forums. Additional 24 in-class studyhours will involve interactive learning tasks.Contents CLASS SUBJECT 1 Introduction to Operation Management Slack et al. (2007) – Chapter 1 2 Systems Concepts and Strategic Thinking 3 Strategic Role of Operations Slack et al. (2007) – Chapter 2 4 Operations Strategy Slack et al. (2007) – Chapter 3 5 Product and Process Design Slack et al. (2007) – Chapters 4 and 5 6 Supply Chain(Network) Design Slack et al. (2007) – Chapter 6 7 Operations Layout& Flow Slack et al. (2007) – Chapter 7 8 Process Technology Slack et al. (2007) – Chapter 8 9 HR Issues and Job Design Slack et al. (2007) – Chapter 9
  • 20. 10 Planning and Control 1 – Capacity and Inventory Slack et al. (2007) – Chapter 10, 11 and 12 11 Planning and Control 2 – Supply Chain, Projects and Quality Slack et al. (2007) – Chapter 13, 16 and 17 12 Quality and Improvement and Operations Challenges for the Future Slack et al. (2007) – Chapter 18, 20 and 21Indicative readingEssential Textbook:Slack, N., Chambers, S. & Johnston, R. (2007) Operations Management, 5th Edition, London:FT Prentice Hall.3. Module AssessmentModule Learning OutcomesOn completion of this module the student should be able to:Knowledge and understanding 1. Critically review strategic operations management issues and practices which cover manufacturing, service and administrative sectors. 2. Critically evaluate new operations management concepts, practices and techniques that develop globally to achieve organisational competitive advantage. 3. Critically evaluate the importance of a strategic approach to operations management in the drive to make manufacturing, service and administrative organisations more effective and competitively placed.Assessment Methods:Number, Type and Weighting of ElementExamination 55%Assignment 35%Discussion Forum Assessment 10%ESEI International Business School Barcelonawww.esei.esinfo@esei.esPhone: +34 93 417 46 77