Going Live

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Using webcasts to share your events with the world

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Going Live

  1. 1. Going LiveUsing Webcasting to Share Your Events With the World<br />Tom Smith<br />Esda LLC<br />
  2. 2. Who Am I?<br />JHU Alumnus (AS 2011)<br />Co-founder of Esda LLC, ETC-affiliated startup<br />Led webcasting for GBCA, Radar Redux LIVE since 2008<br />
  3. 3. This Presentation<br />First principles<br />Webcasting myths and realities<br />How to do a webcast<br />Lessons from the field<br />Our pipeline, future directions<br />
  4. 4. What is a webcast?<br />Live audio or video stream<br />Viewable in a browser<br />Generally Flash-based<br />
  5. 5. What’s involved?<br />Broadcaster<br />Software, video equipment, operator<br />Creates live stream of event<br />Website/Portal<br />Receives stream<br />Provides “landing page” for viewers<br />Viewer<br />Visits website/portal<br />Watches stream<br />
  6. 6. What to webcast<br />Concerts<br />Conferences<br />Lectures<br />Sermons<br />Theatre<br />Sold-out events of any kind<br />
  7. 7. Myth 1: Webcasting is all about watching things LIVE<br />
  8. 8. Reality: Webcasting is about generating static content quickly and easily<br />
  9. 9. Fast Content<br />Webcasting generates web video immediately<br />Stats<br />Average # watching live: 2-3<br />Average # watching recorded clip: 50-500<br />Value is in instant, shareable, edit-free video<br />
  10. 10. Myth 2: Great webcasts require great equipment<br />
  11. 11. Reality: Great webcasts require adequate bandwidth <br />
  12. 12. It’s about the pipes<br />Need fast and consistent internet in the field<br />> 500 kbps up<br />Types<br />Wired = ideal<br />Wifi = works, when it works<br />4g = fine when there’s coverage<br />3g = use at your peril<br />Bandwidth and reliability make or break a webcast<br />
  13. 13. Myth 3: Webcasting is hard and complicated<br />
  14. 14. Reality: Webcasting is easy, but Murphy’s Law is cruel<br />
  15. 15. Prepare and practice!<br />Simple procedure<br />Redundancy<br />Preparation, experience<br />Dealing with the unexpected is the hardest part of webcasting<br />
  16. 16. How to do a webcast<br />
  17. 17. Choose Equipment<br />Laptop with… <br />integrated camera<br />external webcam<br />external camcorder(s)<br />
  18. 18. My Rig<br />HP Pavillion DV6000<br />Sony TRV340 camcorder<br />
  19. 19. Choose a service<br />Ustream<br />Livestream<br />Custom solution<br />
  20. 20. Embed on your page<br />
  21. 21. Promote<br />Social media<br />Event website<br />At the event<br />Think un-local<br />
  22. 22. Demo<br />
  23. 23. Lessons from the field<br />
  24. 24. Use Ustream’s web-based broadcaster<br />
  25. 25. Audio >> Video<br />uStream audio = up to 44khz<br />Video = max 23 fps, generally 640x480<br />
  26. 26. Lighting is vital<br />Bad!<br />Good!<br />Can you spot the presenter?<br />
  27. 27. Consider practical things<br />Bring a table<br />Check dress code<br />Parking?<br />
  28. 28. Closer is better<br />Close<br />Far<br />
  29. 29. Publish immediately<br />
  30. 30. Pipeline: Mobile<br />Android-based broadcaster<br />Custom rig<br />
  31. 31. Pipeline: Leveraging content<br />Software to generate clips<br />Add metadata<br />Spread around<br />
  32. 32. More info<br />Esdallc.com<br />Esdassociated@gmail.com<br />@EsdaLLC<br />

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