Uploaded on

Using webcasts to share your events with the world

Using webcasts to share your events with the world

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
430
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Going LiveUsing Webcasting to Share Your Events With the World
    Tom Smith
    Esda LLC
  • 2. Who Am I?
    JHU Alumnus (AS 2011)
    Co-founder of Esda LLC, ETC-affiliated startup
    Led webcasting for GBCA, Radar Redux LIVE since 2008
  • 3. This Presentation
    First principles
    Webcasting myths and realities
    How to do a webcast
    Lessons from the field
    Our pipeline, future directions
  • 4. What is a webcast?
    Live audio or video stream
    Viewable in a browser
    Generally Flash-based
  • 5. What’s involved?
    Broadcaster
    Software, video equipment, operator
    Creates live stream of event
    Website/Portal
    Receives stream
    Provides “landing page” for viewers
    Viewer
    Visits website/portal
    Watches stream
  • 6. What to webcast
    Concerts
    Conferences
    Lectures
    Sermons
    Theatre
    Sold-out events of any kind
  • 7. Myth 1: Webcasting is all about watching things LIVE
  • 8. Reality: Webcasting is about generating static content quickly and easily
  • 9. Fast Content
    Webcasting generates web video immediately
    Stats
    Average # watching live: 2-3
    Average # watching recorded clip: 50-500
    Value is in instant, shareable, edit-free video
  • 10. Myth 2: Great webcasts require great equipment
  • 11. Reality: Great webcasts require adequate bandwidth
  • 12. It’s about the pipes
    Need fast and consistent internet in the field
    > 500 kbps up
    Types
    Wired = ideal
    Wifi = works, when it works
    4g = fine when there’s coverage
    3g = use at your peril
    Bandwidth and reliability make or break a webcast
  • 13. Myth 3: Webcasting is hard and complicated
  • 14. Reality: Webcasting is easy, but Murphy’s Law is cruel
  • 15. Prepare and practice!
    Simple procedure
    Redundancy
    Preparation, experience
    Dealing with the unexpected is the hardest part of webcasting
  • 16. How to do a webcast
  • 17. Choose Equipment
    Laptop with…
    integrated camera
    external webcam
    external camcorder(s)
  • 18. My Rig
    HP Pavillion DV6000
    Sony TRV340 camcorder
  • 19. Choose a service
    Ustream
    Livestream
    Custom solution
  • 20. Embed on your page
  • 21. Promote
    Social media
    Event website
    At the event
    Think un-local
  • 22. Demo
  • 23. Lessons from the field
  • 24. Use Ustream’s web-based broadcaster
  • 25. Audio >> Video
    uStream audio = up to 44khz
    Video = max 23 fps, generally 640x480
  • 26. Lighting is vital
    Bad!
    Good!
    Can you spot the presenter?
  • 27. Consider practical things
    Bring a table
    Check dress code
    Parking?
  • 28. Closer is better
    Close
    Far
  • 29. Publish immediately
  • 30. Pipeline: Mobile
    Android-based broadcaster
    Custom rig
  • 31. Pipeline: Leveraging content
    Software to generate clips
    Add metadata
    Spread around
  • 32. More info
    Esdallc.com
    Esdassociated@gmail.com
    @EsdaLLC