Public opinion and the mass media powerpoint
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Public opinion and the mass media powerpoint Presentation Transcript

  • 1. Public Opinion and the Mass Media
  • 2. Public Opinion
    Are the attitudes held by a significant number of people on government and politics
    Sum of all opinions NOT mass opinion
    Truth is sometimes irrelevant, what matters is what people
    think is true
  • 3. Factors that Shape Public Opinion
    Family
    Formal education
    Mass media
    Peer groups (work, community, friends)
    Opinion leaders (public office, media stars)
    Historic events ( 9/11, The Great Depression)
  • 4. How is Public Opinion Measured?
    Polls: 1200 random sample
    Intensity and validity of sample always questioned
    Elections
    Interest groups
    The media
  • 5. The Mass Media
    Functions:
    Entertainment and profit making
    Reporting the news
    Infotainment a driving force
    Socializing tool
    Providing a public forum
  • 6. Types of Media
    Print: magazines and newspapers
    Declining in impact/ victim of creative destruction
    Electronic
    Radio
    Television
    Commercial tv & radio are regulated by government
    Cable: fragmentation of audience
    Lets you decide what you want to hear
  • 7. Types of Media cont.
    3. Internet
    Questionable validity and bias
    Do blogs contribute to the polarization or allowing for diversity of opinion?
  • 8. Campaign Information
    Sources:
    Commercial television (60%)
    MSNBC
    CNN
    Yahoo
    Google News
    Fox
  • 9. Old Types of Media
    In decline
    Newspapers have lost circulation and network news audiences declined
    Splintered audience
    Media outlets have become partisan and ideological, objectivity and neutrality less valued