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Public opinion and the mass media powerpoint
 

Public opinion and the mass media powerpoint

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    Public opinion and the mass media powerpoint Public opinion and the mass media powerpoint Presentation Transcript

    • Public Opinion and the Mass Media
    • Public Opinion
      Are the attitudes held by a significant number of people on government and politics
      Sum of all opinions NOT mass opinion
      Truth is sometimes irrelevant, what matters is what people
      think is true
    • Factors that Shape Public Opinion
      Family
      Formal education
      Mass media
      Peer groups (work, community, friends)
      Opinion leaders (public office, media stars)
      Historic events ( 9/11, The Great Depression)
    • How is Public Opinion Measured?
      Polls: 1200 random sample
      Intensity and validity of sample always questioned
      Elections
      Interest groups
      The media
    • The Mass Media
      Functions:
      Entertainment and profit making
      Reporting the news
      Infotainment a driving force
      Socializing tool
      Providing a public forum
    • Types of Media
      Print: magazines and newspapers
      Declining in impact/ victim of creative destruction
      Electronic
      Radio
      Television
      Commercial tv & radio are regulated by government
      Cable: fragmentation of audience
      Lets you decide what you want to hear
    • Types of Media cont.
      3. Internet
      Questionable validity and bias
      Do blogs contribute to the polarization or allowing for diversity of opinion?
    • Campaign Information
      Sources:
      Commercial television (60%)
      MSNBC
      CNN
      Yahoo
      Google News
      Fox
    • Old Types of Media
      In decline
      Newspapers have lost circulation and network news audiences declined
      Splintered audience
      Media outlets have become partisan and ideological, objectivity and neutrality less valued