Ebook colombia travel

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Short presentation of my colombia ebook travel proyect I did in

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Ebook colombia travel

  1. 1. Colombia travel ebook A content Management project for the travel industry Date 12.01.2013Saturday, January 12, 13
  2. 2. Colombia Travel Ebook ✤ What? - Create a 20 page ebook about colombia travel ✤ How? - To save time and money we used existing blog articles which had a great response from our community and would be relevant for the ebook to use. I used (ibooks author and unbounce) ✤ Why? - To be consistent in our content strategy (post -> articles -> ebook), Providing a handout with useful information people want to download and use. ✤ Result! Start of the Campaign May 2012Saturday, January 12, 13
  3. 3. Saturday, January 12, 13
  4. 4. ✤ Although the page hasn’t been shared over the internet we achieved a decent result of over 350 Downloads in 1 month. For a niche provider its a great result! ✤ The page itself performed very well with a conversion rate of 40%Saturday, January 12, 13

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