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Linkedin for your business powerpoint presentation 2010

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LinkedIn presentation given to the Geneva Women in Business Luncheon on the power of LinkedIn for professionals and their businesses.

LinkedIn presentation given to the Geneva Women in Business Luncheon on the power of LinkedIn for professionals and their businesses.

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Transcript

  • 1. Are you?
    spired
    vested
    volved
    Speakers:
    Ellen Schmid, Virtual Reference Librarian
    Peggy Carlson, Assistant Director
    Jamie Weaver, Marketing and Outreach Coordinator
    Presentation created by Ellen Schmid
  • 2. Are you spired?
    “Everyone is now an entrepreneur, whether they recognize it or not.”
    Reid Hoffman, cofounder LinkedIn
  • 3. LinkedIn Factsheet by LinkedIn
    70 million users in 200 countries
    A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.
    Executives from all Fortune 500 companies are LinkedIn members
    Mission Statement (in part):
    “to connect the world’s professionals to make them more productive and successful.”
  • 4.
    • There are LOTS of social media tools out there
    • 5. Do you know which ones are right for you or your business?
  • These are just a few possibilities…
    http://www.cmo.com/social-media/cmos-guide-social-media-landscape
  • 6. Creating your own social media plan (like a business plan) can help you decide which social media tools are right for you.
    http://developies.files.wordpress.com/2009/10/socialmedialandscape.jpg
  • 7. Social media plan basics
    • Identify your social media goal(s). Express them SMART-ly:
    • 8. Specific
    • 9. Measurable
    • 10. Attainable
    • 11. Realistic
    • 12. Time-based
    • 13. Identify an audience
    • 14. Identify tool(s) that would be most successful with that audience
    • 15. Identify any additional tools, expertise, personnel, and a source for them that you would need to implement your social media strategy
    • 16. Implement a program of social media analytics
    Excerpted from program How Social is Your Website? Getting Started with Social Media Optimization and Metrics, Internet Librarian 2009
  • 17. SurveyMonkey
  • 18. A really good reason to have a LinkedIn presence…
  • 19. Not me!
    Me!
  • 20. Are you vested?
    “A networker likes to meet people. I don’t. I like accomplishing things in the world. You meet people when you want to accomplish something.”
    Reid Hoffman, cofounder LinkedIn
  • 21. Before you can harness the power of LinkedIn,you need to be invested in completing your profile
    Upload a current photo
    You need to list three recent jobs
    Complete your educational facts
    Receive three recommendations
    Chances are you will need to ask for these
    Add your executive summary and your specialties
  • 22. You will also need to edit your public profile settings to control your display
  • 23.
  • 24.
  • 25. SurveyMonkey
  • 26. When selecting a photo of you
    Keep it professional and current
    But don’t be afraid to customize it if you feel comfortable
    Great examples of professional and creative
    Creative but a more little risky
  • 27. About Recommendations
    LinkedIn lets you receive (and give) recommendations
    You should strive to receive at least 5 endorsements (remember you need 3 to have a completed profile)
    Try to get recommendations from a variety of people, 3-5 sentences in length
    Remember—RECOMMEND OTHERS! They will return the favor!
  • 28. Recommendations—asking to be endorsed
  • 29. Recommendations—asking to be endorsed continued
  • 30. Recommendations—giving your endorsement
  • 31. Recommendations—giving your endorsement
  • 32. Have you added applications?
  • 33. Enhance your profile with applications
    LinkedIn Applications enable you to enrich your profile, share and collaborate with your network. Applications are added to your homepage and profile.
    Full listing of applications found at http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps
  • 34. Application examples in my profile
  • 35. Are you volved?
    “And they don't realize that the real way connections happen is by meeting people through other people you already know and trust. Then it's a much easier conversation.”
    Reid Hoffman, cofounder LinkedIn, interviewed about "Big Deals" he made in business.
    Full interview found at http://www.forbes.com/2009/10/15/linkedin-career-networking-intelligent-technology-connections.html
  • 36. SurveyMonkey
  • 37. Pursuing business deals through LinkedIn involves making the right connections
  • 38. Your “connectivity” prowess
    Who should you connect with?
    LinkedIn offers you the ability to start with importing contacts from your email accounts
    You can tap into past or present colleagues based on job positions listed in your profile
    You can search for fellow classmates
    And the wildcard feature “people you may know”
    (kind of like looking through old yearbooks)
  • 39.
  • 40. Before you start connecting…
    Give some thought to it—this is not like Facebook where high numbers signify popularity
    500+ shows even for “open networkers” or “windmill networkers
    Read the person’s Contact Settings “Interested In” selections and respect it
    When sending an invitation, personalize it. Don’t just use the form letter.
    BEWARE sending invitations to someone who really doesn’t know you or care to
    If in doubt, or if the person is two tiers away from you, ask for an introduction or send an email.
    (Do this sparingly, your free account only comes with 5 at one time.)
  • 41. 6 Degrees (okay just 4) of separation
    1st degree trusted colleagues, classmates, friends
    Contact Settings
    Interested In
    career opportunities
    consulting offers
    new ventures
    job inquiries
    expertise requests
    business deals
    reference requests
    getting back in touch
    2nd degree are trusted colleagues of your 1st degree contacts
    3rd degree trusted colleagues of your second degree contacts
  • 42. One more connection possibility is to join LinkedIn Groups
    Groups on LinkedIn are “virtual groups built around people with similar backgrounds and interests.”*
    To join a group, do a group search, look at group profiles and select.
    The groups logo will appear on your profile
    Besides the value of being connected to more people, they also have Discussion Boards, News Boards, Job postings, etc.
    Start your own group and help increase your customer base!
    *Neal Schaffer, from Understanding, Leveraging & Maximizing LinkedIn
  • 43. Businesses are getting connected on LinkedIn
  • 44. Our GPLD Linkedin profile
  • 45. Some reasons why you would refer to a company’s profile
    • You might want to work there
    • 46. For business deals and background info
  • More reasons you might visit a company’s profile
    • You might know someone at the company
    • 47. Key stats and business description
    • 48. Search by specialties (hot links)
  • What can it do for your brand?
  • Resources to get you started
    CMO’s Guide to The Social Landscape:
    http://www.cmo.com/social-media/cmos-guide-social-media-landscape
    Social Media Plan example polices:http://socialmediagovernance.com/policies.php
    Online LinkedIn Tutorials: http://learn.linkedin.com/
    Covers all the basics on setting up your account, profile settings, jobs, groups, and handy user guides for new users, students, job seekers, entrepreneurs, business development, journalists, non-profits, venture capitalists
    Recommended Books from our Geneva Library collection:
    650.13 SCH 
    650.13 ONE 
    006.754 RUT 
    ON ORDER 
  • 52. Link up with us!
    Peggy Carlson
    Assistant Director
    630-232-0780 x273
    http://www.linkedin.com/in/peggycarlson
    pcarlson@geneva.lib.il.us
    Ellen Schmid
    Virtual Reference Librarian
    630-232-0780 x248
    http://www.linkedin.com/in/ellenschmid
    eschmid@geneva.lib.il.us
    http://twitter.com/schmidellen
    Jamie Lyn Weaver
    Marketing and Outreach Coordinator
    630-232-0780 x278
    LinkedIn profile: Jamie Lyn Weaver
    jlweaver@geneva.lib.il.us
    Geneva Public Library District
    630-232-0780 main number
    Follow us on LinkedIn and Twitter
    Like us on Facebook
    Text GPLD to 66746; email your questions to vref@geneva.lib.il.us
    http://www.geneva.lib.il.us