Linkedin for your business powerpoint presentation 2010
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Linkedin for your business powerpoint presentation 2010



LinkedIn presentation given to the Geneva Women in Business Luncheon on the power of LinkedIn for professionals and their businesses.

LinkedIn presentation given to the Geneva Women in Business Luncheon on the power of LinkedIn for professionals and their businesses.



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    Linkedin for your business powerpoint presentation 2010 Linkedin for your business powerpoint presentation 2010 Presentation Transcript

    • Are you?
      Ellen Schmid, Virtual Reference Librarian
      Peggy Carlson, Assistant Director
      Jamie Weaver, Marketing and Outreach Coordinator
      Presentation created by Ellen Schmid
    • Are you spired?
      “Everyone is now an entrepreneur, whether they recognize it or not.”
      Reid Hoffman, cofounder LinkedIn
    • LinkedIn Factsheet by LinkedIn
      70 million users in 200 countries
      A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S.
      Executives from all Fortune 500 companies are LinkedIn members
      Mission Statement (in part):
      “to connect the world’s professionals to make them more productive and successful.”
      • There are LOTS of social media tools out there
      • Do you know which ones are right for you or your business?
    • These are just a few possibilities…
    • Creating your own social media plan (like a business plan) can help you decide which social media tools are right for you.
    • Social media plan basics
      • Identify your social media goal(s). Express them SMART-ly:
      • Specific
      • Measurable
      • Attainable
      • Realistic
      • Time-based
      • Identify an audience
      • Identify tool(s) that would be most successful with that audience
      • Identify any additional tools, expertise, personnel, and a source for them that you would need to implement your social media strategy
      • Implement a program of social media analytics
      Excerpted from program How Social is Your Website? Getting Started with Social Media Optimization and Metrics, Internet Librarian 2009
    • SurveyMonkey
    • A really good reason to have a LinkedIn presence…
    • Not me!
    • Are you vested?
      “A networker likes to meet people. I don’t. I like accomplishing things in the world. You meet people when you want to accomplish something.”
      Reid Hoffman, cofounder LinkedIn
    • Before you can harness the power of LinkedIn,you need to be invested in completing your profile
      Upload a current photo
      You need to list three recent jobs
      Complete your educational facts
      Receive three recommendations
      Chances are you will need to ask for these
      Add your executive summary and your specialties
    • You will also need to edit your public profile settings to control your display
    • SurveyMonkey
    • When selecting a photo of you
      Keep it professional and current
      But don’t be afraid to customize it if you feel comfortable
      Great examples of professional and creative
      Creative but a more little risky
    • About Recommendations
      LinkedIn lets you receive (and give) recommendations
      You should strive to receive at least 5 endorsements (remember you need 3 to have a completed profile)
      Try to get recommendations from a variety of people, 3-5 sentences in length
      Remember—RECOMMEND OTHERS! They will return the favor!
    • Recommendations—asking to be endorsed
    • Recommendations—asking to be endorsed continued
    • Recommendations—giving your endorsement
    • Recommendations—giving your endorsement
    • Have you added applications?
    • Enhance your profile with applications
      LinkedIn Applications enable you to enrich your profile, share and collaborate with your network. Applications are added to your homepage and profile.
      Full listing of applications found at
    • Application examples in my profile
    • Are you volved?
      “And they don't realize that the real way connections happen is by meeting people through other people you already know and trust. Then it's a much easier conversation.”
      Reid Hoffman, cofounder LinkedIn, interviewed about "Big Deals" he made in business.
      Full interview found at
    • SurveyMonkey
    • Pursuing business deals through LinkedIn involves making the right connections
    • Your “connectivity” prowess
      Who should you connect with?
      LinkedIn offers you the ability to start with importing contacts from your email accounts
      You can tap into past or present colleagues based on job positions listed in your profile
      You can search for fellow classmates
      And the wildcard feature “people you may know”
      (kind of like looking through old yearbooks)
    • Before you start connecting…
      Give some thought to it—this is not like Facebook where high numbers signify popularity
      500+ shows even for “open networkers” or “windmill networkers
      Read the person’s Contact Settings “Interested In” selections and respect it
      When sending an invitation, personalize it. Don’t just use the form letter.
      BEWARE sending invitations to someone who really doesn’t know you or care to
      If in doubt, or if the person is two tiers away from you, ask for an introduction or send an email.
      (Do this sparingly, your free account only comes with 5 at one time.)
    • 6 Degrees (okay just 4) of separation
      1st degree trusted colleagues, classmates, friends
      Contact Settings
      Interested In
      career opportunities
      consulting offers
      new ventures
      job inquiries
      expertise requests
      business deals
      reference requests
      getting back in touch
      2nd degree are trusted colleagues of your 1st degree contacts
      3rd degree trusted colleagues of your second degree contacts
    • One more connection possibility is to join LinkedIn Groups
      Groups on LinkedIn are “virtual groups built around people with similar backgrounds and interests.”*
      To join a group, do a group search, look at group profiles and select.
      The groups logo will appear on your profile
      Besides the value of being connected to more people, they also have Discussion Boards, News Boards, Job postings, etc.
      Start your own group and help increase your customer base!
      *Neal Schaffer, from Understanding, Leveraging & Maximizing LinkedIn
    • Businesses are getting connected on LinkedIn
    • Our GPLD Linkedin profile
    • Some reasons why you would refer to a company’s profile
      • You might want to work there
      • For business deals and background info
    • More reasons you might visit a company’s profile
      • You might know someone at the company
      • Key stats and business description
      • Search by specialties (hot links)
    • What can it do for your brand?
      • Provide career paths
      • News
      • Jobs
      • Stock information
    • Resources to get you started
      CMO’s Guide to The Social Landscape:
      Social Media Plan example polices:
      Online LinkedIn Tutorials:
      Covers all the basics on setting up your account, profile settings, jobs, groups, and handy user guides for new users, students, job seekers, entrepreneurs, business development, journalists, non-profits, venture capitalists
      Recommended Books from our Geneva Library collection:
      650.13 SCH 
      650.13 ONE 
      006.754 RUT 
      ON ORDER 
    • Link up with us!
      Peggy Carlson
      Assistant Director
      630-232-0780 x273
      Ellen Schmid
      Virtual Reference Librarian
      630-232-0780 x248
      Jamie Lyn Weaver
      Marketing and Outreach Coordinator
      630-232-0780 x278
      LinkedIn profile: Jamie Lyn Weaver
      Geneva Public Library District
      630-232-0780 main number
      Follow us on LinkedIn and Twitter
      Like us on Facebook
      Text GPLD to 66746; email your questions to