Unitarian Universalists Social Media for Youth

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A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media …

A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media sites.

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  • Simpler time. 3rd Place. Designed to throw kids. Authority steps in. Spanking
  • Yet Humans haven’t changed. TECHNOLOGY CHANGED.
  • Generational conflict -- boomers /
  • Identity / status / negotiate public life
  • pseudo-privacy
  • Playing on the playground means more contextual clues to define a situation -- from the environment
  • No tribal council. No elder leaders. Rules made by capitalists, not culture. You are on your own.
    Civil Society - Govern Conflict. Impose Rules. Prevent People from Harming One Another.
  • Parents and Schools have over reacted. You won’t report. What do you do?
  • Leadership - one of YOU create a page on FB for the best sexting request comebacks!
  • What is a brand? Positioning?
  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/
  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/
  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/
  • Not the same thing, but often connected. Both should be treated with care.

Transcript

  • 1. Ed Schipul Schipul - The Web Marketing Company www.schipul.com YOU are changing the world One pixel, post + profile at a time www.flickr.com/photos/a-mon/2533217237
  • 2. “So shall we come to look at the world with new eyes... What is truth? What is good? Build, therefore, your own world.” - Emerson, Nature
  • 3. Life used to be easier. www.flickr.com/photos/pinksherbet/3457313954
  • 4. Things are different now
  • 5. ...and you get to deal with it...
  • 6. Te ? x We carry...
  • 7. Cell phone anthropology
  • 8. www.flickr.com/photos/trilogicom/4033784093 A whole new world
  • 9. Let’s talk about... • Motivations of People • The new Celebrity • Personal Brand Era www.flickr.com/photos/luc_viatour/1264349089
  • 10. The Pursuit of: Happiness or Meaning
  • 11. Whales are really cool www.flickr.com/photos/hermida/1172559258
  • 12. Winter vacation anyone? www.flickr.com/photos/marvenic/3376635617
  • 13. 3 Motivations of Humans www.flickr.com/photos/60533638@N00/2279220049/ www.flickr.com/photos/21314760@N00/935756569/
  • 14. Why do you do what you do? Social Material Ideological www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ www.flickr.com/photos/14816925@N00/19845761/
  • 15. Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673
  • 16. Who are these idiots?
  • 17. CELEBRITY
  • 18. The Web as an Identity + Status tool I’m Mandy... I like punk rock boys, Cherry Coke, # of Friends Converse sneakers, drawing, bacon + laugh a lot with friends but don’t talk much in class. # of Top Friends Ratings Comments Avatars Views http://www.flickr.com/photos/27599241@N03/3284293549/ Photos
  • 19. “Fred” 428,519,032 Channel Views
  • 20. So where is your new public space?
  • 21. The playground has moved
  • 22. But where are the leaders? Lord of the Flies (now!) Tribal council (before) www.flickr.com/photos/garry61/3657189612
  • 23. Adults don’t get it (no surprise)
  • 24. Sexting 20% of Teens have sent nude or semi nude pictures of themselves 39% of Teens have sent sexually explicit messages http://www.flickr.com/photos/dklimke/4154228628/
  • 25. “When you pressure me for nude pics, I throw up in my mouth a little.”
  • 26. Welcome to the Personal Brand Era
  • 27. YOU tell YOUR story
  • 28. What is a Personal Brand? Hi, I’m happykatie
  • 29. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service
  • 30. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 31. What is your message?
  • 32. Who are your Characters?
  • 33. Whatever you do, Make it count
  • 34. Brand vs. Reputation Jenny www.thebloggess.com Photo thanks to Chookooloonks
  • 35. Brand development on the Web Intended Impression Measure Effect Modify
  • 36. Tools to monitor your Brand www.flickr.com/photos/limonada/543042006
  • 37. ALERT ALERT ALERT!!!! www.technorati.com www.google.com/alerts http://alerts.yahoo.com
  • 38. Track the buzz on the Web www.icerocket.com www.socialmention.com www.blogpulse.com www.trendpedia.com
  • 39. Your homework 1. Craft your story 2. Monitor your reputation 3. Grow your leaders 4. Make it count 5. Change the world www.flickr.com/photos/60329741@N00/2238851942/
  • 40. You are your brand. You own the Web. Make the future yours.
  • 41. Ed Schipul // CEO Schipul - The Web Marketing Company eschipul@schipul.com (281) 497.6567, ext. 519 Personal Brand page: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul