Ed Schipul
                                                      Schipul - The Web Marketing Company
                     ...
“So shall we come to look at the world with
 new eyes... What is truth? What is good?

    Build, therefore, your own worl...
Life used to be easier.




www.flickr.com/photos/pinksherbet/3457313954
Things are different now
...and you get to deal with it...
Te   ?
               x




We carry...
Cell phone anthropology
www.flickr.com/photos/trilogicom/4033784093
                                              A whole new world
Let’s talk about...


               •     Motivations of People
               •     The new Celebrity
               •  ...
The Pursuit of:

  Happiness
     or
  Meaning
Whales are really cool
www.flickr.com/photos/hermida/1172559258
Winter vacation anyone?
www.flickr.com/photos/marvenic/3376635617
3 Motivations of Humans



        www.flickr.com/photos/60533638@N00/2279220049/
        www.flickr.com/photos/21314760@N...
Why do you do what you do?




Social                            Material                                              Ide...
Hey, I’m famous.



    www.flickr.com/photos/16339684@N00/2432540066/
        www.flickr.com/photos/l_s_g/3676036822
    ...
Who are these idiots?
CELEBRITY
The Web as an Identity + Status tool
                                               I’m Mandy... I like punk
             ...
“Fred” 428,519,032 Channel Views
So where is your new public space?
The playground has moved
But where are the leaders?

                                              Lord of the Flies (now!)




                   ...
Adults don’t get it (no surprise)
Sexting
  20% of Teens have sent nude or semi nude
           pictures of themselves

     39% of Teens have sent sexually...
“When you pressure me for nude pics,
  I throw up in my mouth a little.”
Welcome to the
Personal Brand Era
YOU tell YOUR story
What is a Personal Brand?


            Hi, I’m happykatie
Elements of
         The Personal Brand Era

1. Story
2. Creation
3. Curation
4. Distribution
5. Monitoring
6. Terms of Se...
What makes a Story?
 1. Message               4. Plot


   So my point is...




  2. Conflict           3. Characters
What is your message?
Who are your Characters?
Whatever you do,
Make it count
Brand vs. Reputation




                                Jenny

www.thebloggess.com                     Photo thanks to Ch...
Brand development on the Web

   Intended
  Impression       Measure Effect




                     Modify
Tools to monitor your Brand



www.flickr.com/photos/limonada/543042006
ALERT ALERT ALERT!!!!




www.technorati.com
                          www.google.com/alerts



                          ...
Track the buzz on the Web
www.icerocket.com


                                                www.socialmention.com




  ...
Your homework
                               1. Craft your story
                               2. Monitor your reputation...
You are your brand. You own the Web.
 Make the future yours.
Ed Schipul // CEO
    Schipul - The Web Marketing Company
             eschipul@schipul.com
          (281) 497.6567, ext....
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Unitarian Universalists Social Media for Youth

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A presentation to a youth retreat as a favor to a friend. We talked a LOT about leadership, personal branding, generational differences and how all of that relates to facebook and other social media sites.

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  • Simpler time. 3rd Place. Designed to throw kids. Authority steps in. Spanking
  • Yet Humans haven’t changed. TECHNOLOGY CHANGED.
  • Generational conflict -- boomers /
  • Identity / status / negotiate public life
  • pseudo-privacy
  • Playing on the playground means more contextual clues to define a situation -- from the environment
  • No tribal council. No elder leaders. Rules made by capitalists, not culture. You are on your own.
    Civil Society - Govern Conflict. Impose Rules. Prevent People from Harming One Another.
  • Parents and Schools have over reacted. You won’t report. What do you do?
  • Leadership - one of YOU create a page on FB for the best sexting request comebacks!
  • What is a brand? Positioning?
  • Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/
  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/
  • http://www.flickr.com/photos/24256911@N00/19725263/
    http://www.flickr.com/photos/82779205@N00/3208376835/
    http://www.flickr.com/photos/30498822@N08/3233176448/
  • Not the same thing, but often connected. Both should be treated with care.
  • Unitarian Universalists Social Media for Youth

    1. 1. Ed Schipul Schipul - The Web Marketing Company www.schipul.com YOU are changing the world One pixel, post + profile at a time www.flickr.com/photos/a-mon/2533217237
    2. 2. “So shall we come to look at the world with new eyes... What is truth? What is good? Build, therefore, your own world.” - Emerson, Nature
    3. 3. Life used to be easier. www.flickr.com/photos/pinksherbet/3457313954
    4. 4. Things are different now
    5. 5. ...and you get to deal with it...
    6. 6. Te ? x We carry...
    7. 7. Cell phone anthropology
    8. 8. www.flickr.com/photos/trilogicom/4033784093 A whole new world
    9. 9. Let’s talk about... • Motivations of People • The new Celebrity • Personal Brand Era www.flickr.com/photos/luc_viatour/1264349089
    10. 10. The Pursuit of: Happiness or Meaning
    11. 11. Whales are really cool www.flickr.com/photos/hermida/1172559258
    12. 12. Winter vacation anyone? www.flickr.com/photos/marvenic/3376635617
    13. 13. 3 Motivations of Humans www.flickr.com/photos/60533638@N00/2279220049/ www.flickr.com/photos/21314760@N00/935756569/
    14. 14. Why do you do what you do? Social Material Ideological www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ www.flickr.com/photos/14816925@N00/19845761/
    15. 15. Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673
    16. 16. Who are these idiots?
    17. 17. CELEBRITY
    18. 18. The Web as an Identity + Status tool I’m Mandy... I like punk rock boys, Cherry Coke, # of Friends Converse sneakers, drawing, bacon + laugh a lot with friends but don’t talk much in class. # of Top Friends Ratings Comments Avatars Views http://www.flickr.com/photos/27599241@N03/3284293549/ Photos
    19. 19. “Fred” 428,519,032 Channel Views
    20. 20. So where is your new public space?
    21. 21. The playground has moved
    22. 22. But where are the leaders? Lord of the Flies (now!) Tribal council (before) www.flickr.com/photos/garry61/3657189612
    23. 23. Adults don’t get it (no surprise)
    24. 24. Sexting 20% of Teens have sent nude or semi nude pictures of themselves 39% of Teens have sent sexually explicit messages http://www.flickr.com/photos/dklimke/4154228628/
    25. 25. “When you pressure me for nude pics, I throw up in my mouth a little.”
    26. 26. Welcome to the Personal Brand Era
    27. 27. YOU tell YOUR story
    28. 28. What is a Personal Brand? Hi, I’m happykatie
    29. 29. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service
    30. 30. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
    31. 31. What is your message?
    32. 32. Who are your Characters?
    33. 33. Whatever you do, Make it count
    34. 34. Brand vs. Reputation Jenny www.thebloggess.com Photo thanks to Chookooloonks
    35. 35. Brand development on the Web Intended Impression Measure Effect Modify
    36. 36. Tools to monitor your Brand www.flickr.com/photos/limonada/543042006
    37. 37. ALERT ALERT ALERT!!!! www.technorati.com www.google.com/alerts http://alerts.yahoo.com
    38. 38. Track the buzz on the Web www.icerocket.com www.socialmention.com www.blogpulse.com www.trendpedia.com
    39. 39. Your homework 1. Craft your story 2. Monitor your reputation 3. Grow your leaders 4. Make it count 5. Change the world www.flickr.com/photos/60329741@N00/2238851942/
    40. 40. You are your brand. You own the Web. Make the future yours.
    41. 41. Ed Schipul // CEO Schipul - The Web Marketing Company eschipul@schipul.com (281) 497.6567, ext. 519 Personal Brand page: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul
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