U of H MBA Mobile Marketing Presentation

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Lecture for Phil Morabito's MBA course at University of Houston.

Lecture for Phil Morabito's MBA course at University of Houston.

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Transcript

  • 1. UP NEXTSocial advertising + Geo-marketingEd Schipul | www.schipul.com | @eschipul Thanks Daniel*1977
  • 2. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518 WE ARE ON THE GO
  • 3. LET’S TALK...• What we do online in 2011• Your ads have gotten social• Location-based Apps www.flickr.com/photos/10659687@N03/2522221074/
  • 4. www.flickr.com/photos/8903928@N05 www.flickr.com/photos/41894156240@N01 YOU ON THE WEB: 2011
  • 5. http://www.flickr.com/photos/chrism70/1363581821 MORE CHANNELS, LESS ATTENTION
  • 6. A NEWKIND OFPHONETIME
  • 7. REVIEWS = SOCIAL CURRENCY InsiderpagesYelp Citysearch
  • 8. FACEBOOK THOUGHTS • 500 million = 3rd largest country in the world • Led by a 26 year old • 10% of all Web visits • About 1 in 4 pages visited on Web daily
  • 9. COLLECTING DATA
  • 10. CONNECTING WORLDS
  • 11. #1 referrer for Christmas buying season =http://www.flickr.com/photos/dliu04/4821210754
  • 12. FACEBOOK IMPRESSIONSPaid Media Earned Media BOTH!
  • 13. SPEND LITTLE, EARN $$$$55 =120 Clicks = 70 New Fans = 12 New Attendees
  • 14. $4 (by 2011 end)BILLIONIN ADS http://www.flickr.com/photos/12936340@N06
  • 15. http://www.flickr.com/photos/33917831@N00/114430223/http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/ LOCATION LOCATION LOCATION LOCATION
  • 16. THE FIGHT IS ON!!
  • 17. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
  • 18. HOW IT WORKSFriends + Places + Update = Win
  • 19. YOUR OPPORTUNITY • Listen, listen, listen • Offer 1st timer + return incentives • Connect all online / offline marketing to it • Get to know your customers! Foursquare gets 22,000 + new users a day
  • 20. GOWALLA www.gowalla.com• Claim your business location• Cool ‘custom stamps’ (for a fee + a bit of luck)• Create special offers and greetings for customers
  • 21. YELP.COM = POWERFUL STUFF!!!!
  • 22. TRIPADVISOR www.tripadvisor.com• Plan and book your vacation• Read/Write reviews of hotels, restaurants, etc.
  • 23. WHAT IT’SREALLY ALLABOUT• It’s not where you are, it’s what you’re experiencing• Tie it all in together + make life easier• Make your business easy to talk about• ENJOY!! Have fun with your customers