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UP NEXTSocial advertising + Geo-marketingEd Schipul | www.schipul.com | @eschipul                                         ...
www.flickr.com/photos/sshb/4087836286   www.flickr.com/photos/gimar/5222418518     WE ARE ON THE GO
LET’S TALK...•   What we do online in 2011•   Your ads have gotten social•   Location-based Apps                          ...
www.flickr.com/photos/8903928@N05      www.flickr.com/photos/41894156240@N01                            YOU ON THE WEB: 2011
http://www.flickr.com/photos/chrism70/1363581821   MORE CHANNELS,         LESS ATTENTION
A NEWKIND OFPHONETIME
REVIEWS = SOCIAL            CURRENCY       InsiderpagesYelp                      Citysearch
FACEBOOK THOUGHTS    •   500 million = 3rd largest country in the        world    •   Led by a 26 year old    •   10% of a...
COLLECTING DATA
CONNECTING WORLDS
#1 referrer for                                                 Christmas buying season =http://www.flickr.com/photos/dliu...
FACEBOOK IMPRESSIONSPaid Media   Earned Media   BOTH!
SPEND LITTLE, EARN $$$$55 =120 Clicks = 70 New Fans = 12 New Attendees
$4     (by 2011 end)BILLIONIN ADS           http://www.flickr.com/photos/12936340@N06
http://www.flickr.com/photos/33917831@N00/114430223/http://www.flickr.com/photos/95572727@N00/219537913/   http://www.flic...
THE FIGHT IS ON!!
FOURSQUARE                       www.foursquare.com  •   Giant market share  •   Offers analytics to learn about your cust...
HOW IT WORKSFriends   +   Places    +   Update   =   Win
YOUR OPPORTUNITY     •   Listen, listen, listen     •   Offer 1st timer + return incentives     •   Connect all online / o...
GOWALLA                                www.gowalla.com•   Claim your business location•   Cool ‘custom stamps’ (for a fee ...
YELP.COM = POWERFUL               STUFF!!!!
TRIPADVISOR                             www.tripadvisor.com•   Plan and book your vacation•   Read/Write reviews of hotels...
WHAT IT’SREALLY ALLABOUT•   It’s not where you are,    it’s what you’re experiencing•   Tie it all in together + make life...
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U of H MBA Mobile Marketing Presentation

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Lecture for Phil Morabito's MBA course at University of Houston.

Published in: Business, Sports
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  • Transcript of "U of H MBA Mobile Marketing Presentation"

    1. 1. UP NEXTSocial advertising + Geo-marketingEd Schipul | www.schipul.com | @eschipul Thanks Daniel*1977
    2. 2. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518 WE ARE ON THE GO
    3. 3. LET’S TALK...• What we do online in 2011• Your ads have gotten social• Location-based Apps www.flickr.com/photos/10659687@N03/2522221074/
    4. 4. www.flickr.com/photos/8903928@N05 www.flickr.com/photos/41894156240@N01 YOU ON THE WEB: 2011
    5. 5. http://www.flickr.com/photos/chrism70/1363581821 MORE CHANNELS, LESS ATTENTION
    6. 6. A NEWKIND OFPHONETIME
    7. 7. REVIEWS = SOCIAL CURRENCY InsiderpagesYelp Citysearch
    8. 8. FACEBOOK THOUGHTS • 500 million = 3rd largest country in the world • Led by a 26 year old • 10% of all Web visits • About 1 in 4 pages visited on Web daily
    9. 9. COLLECTING DATA
    10. 10. CONNECTING WORLDS
    11. 11. #1 referrer for Christmas buying season =http://www.flickr.com/photos/dliu04/4821210754
    12. 12. FACEBOOK IMPRESSIONSPaid Media Earned Media BOTH!
    13. 13. SPEND LITTLE, EARN $$$$55 =120 Clicks = 70 New Fans = 12 New Attendees
    14. 14. $4 (by 2011 end)BILLIONIN ADS http://www.flickr.com/photos/12936340@N06
    15. 15. http://www.flickr.com/photos/33917831@N00/114430223/http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/ LOCATION LOCATION LOCATION LOCATION
    16. 16. THE FIGHT IS ON!!
    17. 17. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
    18. 18. HOW IT WORKSFriends + Places + Update = Win
    19. 19. YOUR OPPORTUNITY • Listen, listen, listen • Offer 1st timer + return incentives • Connect all online / offline marketing to it • Get to know your customers! Foursquare gets 22,000 + new users a day
    20. 20. GOWALLA www.gowalla.com• Claim your business location• Cool ‘custom stamps’ (for a fee + a bit of luck)• Create special offers and greetings for customers
    21. 21. YELP.COM = POWERFUL STUFF!!!!
    22. 22. TRIPADVISOR www.tripadvisor.com• Plan and book your vacation• Read/Write reviews of hotels, restaurants, etc.
    23. 23. WHAT IT’SREALLY ALLABOUT• It’s not where you are, it’s what you’re experiencing• Tie it all in together + make life easier• Make your business easy to talk about• ENJOY!! Have fun with your customers
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