Travel Industry Meets Personal Brands - Threats and Opportunities
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Travel Industry Meets Personal Brands - Threats and Opportunities

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Personal Brands are here to stay - no matter how large your organization or firm is, you can be leveraging the power of Personal Branding within your organization. ...

Personal Brands are here to stay - no matter how large your organization or firm is, you can be leveraging the power of Personal Branding within your organization.

Ed Schipul discusses actionable ways you can connect with your Community and target audience by promoting other brands - while shining the backlight on you and increasing profitability.

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Travel Industry Meets Personal Brands - Threats and Opportunities Travel Industry Meets Personal Brands - Threats and Opportunities Presentation Transcript

  • www.flickr.com/photos/lord-jim/3574449675 Welcome to the Personal Brand Era Opportunities and trials in the travel world to leverage Personal Brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • Meet Hannagan Photos thanks to: www.time.com
  • “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
  • Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327
  • Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul
  • Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753
  • The Personal Brand environment www.flickr.com/photos/14516334@N00/658457636/
  • Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!)
  • Information Overload source: “Living Systems”
  • More than just a person Hi, I’m happykatie
  • The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  • 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  • 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  • The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  • Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era
  • What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/
  • Businesses can help Personal Brands
  • Recruit internally for Personal Brands www.schipul.com/personalbrands
  • Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833
  • Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753
  • Social Objects @gapingvoid
  • #marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com
  • Maximize connections, create beautiful archives to share www.facebook.com
  • Give + get back - find those Win-Win relationships www.twilightandtea.com
  • Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com
  • #chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolflodge.com
  • Twitter keeps everyone in the know Ben Gillin www.twetches.com
  • 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990
  • Strategy Above All www.flickr.com/photos/pilax/38289753
  • 1. Research www.flickr.com/photos/lord-jim/3575271834
  • Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685
  • “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries
  • 3. Implementation www.flickr.com/photos/lord-jim/3574474673
  • This isn’t new...
  • 4. Evaluation www.flickr.com/photos/lord-jim/3574452593
  • The Brand Development Cycle
  • Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com
  • Let’s talk about threats...
  • Who are your rock stars?
  • Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353
  • A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul
  • Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul