Looking Towards the Future:
                 The Personal Brand Era Cometh



     Ed Schipul
     Schipul - The Web Marke...
Let’s talk about...


        •       Where are we coming from?
        •       A ‘Renaissance Generation’
        •      ...
Notice anything different lately?




Wednesday, October 14, 2009
Societal altering shifts in a matter of years
Wednesday, October 14, 2009
Some current challenges




Wednesday, October 14, 2009
So, who can you trust?




Wednesday, October 14, 2009
Politicians?
Wednesday, October 14, 2009
Uber-corporations?
Wednesday, October 14, 2009
The Media?
Wednesday, October 14, 2009
It’s time for a change




Wednesday, October 14, 2009
YOU tell YOUR story
Wednesday, October 14, 2009
YOU grow YOUR brand
Wednesday, October 14, 2009
The Brand called YOU


                         “Personal Branding is the process
                         whereby people ...
“Big companies understand the importance of brands.

                                       Today, in the Age of the Indiv...
Job hunting through Personal Branding




                  “I think it’s important to maintain my personal brand, separat...
The Rise of a Renaissance Period
Wednesday, October 14, 2009
RenGen: Renaissance Generation

             The good news:
             We are on the brink of a Renaissance.

          ...
RenGen Desires


      •       Desire to express ideas aesthetically
      •       Renewed interest in learning
      •   ...
Social Media cultivates the RenGen spirit




Wednesday, October 14, 2009
Welcome to the Personal Brand Era
Wednesday, October 14, 2009
The Personal Brand Era

                              1. Story
                              2. Creation
                 ...
1) Story
                 Your brand story
                  told over time
                In different places
          ...
2) Creation
               are you an artist?
         patrons and collectors
      control of your creations?
        CVs...
3) Curation*
                  put your best self forward
             be selective with sites + brands
               tim...
4) Distribution
                    get the word out
           break through the clutter
  your 15 minutes where you want...
5) Monitoring
                    monitor the buzz
               evaluate your message
     evaluate how others perceive ...
6) Terms of Service (TOS)*
          automated methods of content and brand association
          revoke rights similar to...
(once more)
                                    The Personal Brand Era

                              1. Story
           ...
Personal Brand vs. Reputation




                                                       Jenny

                          ...
Take a deep breath...
Wednesday, October 14, 2009
23 on Twitter
                                                    14,380 followers




                                   ...
3,400 page views / 6 months from employee site referrals

                                              $1 / click PPC adv...
Businesses can help Personal Brands
Wednesday, October 14, 2009
You are YOUR brand.
                              Take the Power back.




Wednesday, October 14, 2009
Welcome to the Personal Brand Era




Wednesday, October 14, 2009
Wednesday, October 14, 2009
Ed Schipul // CEO
                                  Schipul - The Web Marketing Company
                                  ...
Thanks to some great CC photographers!
                Slide 1 + 35:
                www.flickr.com/photos/dg_pics/2509259...
Thanks to some great CC photographers!
            Slide 12:
            www.flickr.com/photos/eole/3215868087/

         ...
Thanks to some great CC photographers!

             Slide 33:
             www.flickr.com/photos/66995057@N00/3913262398/...
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The Personal Brand Era Cometh

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The Personal Brand Era Cometh

  1. 1. Looking Towards the Future: The Personal Brand Era Cometh Ed Schipul Schipul - The Web Marketing Company www.schipul.com Wednesday, October 14, 2009
  2. 2. Let’s talk about... • Where are we coming from? • A ‘Renaissance Generation’ • The Personal Brand Era Wednesday, October 14, 2009
  3. 3. Notice anything different lately? Wednesday, October 14, 2009
  4. 4. Societal altering shifts in a matter of years Wednesday, October 14, 2009
  5. 5. Some current challenges Wednesday, October 14, 2009
  6. 6. So, who can you trust? Wednesday, October 14, 2009
  7. 7. Politicians? Wednesday, October 14, 2009
  8. 8. Uber-corporations? Wednesday, October 14, 2009
  9. 9. The Media? Wednesday, October 14, 2009
  10. 10. It’s time for a change Wednesday, October 14, 2009
  11. 11. YOU tell YOUR story Wednesday, October 14, 2009
  12. 12. YOU grow YOUR brand Wednesday, October 14, 2009
  13. 13. The Brand called YOU “Personal Branding is the process whereby people and their careers are marked as brands.” Wednesday, October 14, 2009
  14. 14. “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.” Tom Peters - Fast Company 8/2007 http://www.fastcompany.com/magazine/10/brandyou.html Wednesday, October 14, 2009
  15. 15. Job hunting through Personal Branding “I think it’s important to maintain my personal brand, separate from the company. Especially since I worked so hard over the past year to build it — it would be a shame to let it go.” Rachel Levy (@bostonmarketer) http://blogs.wsj.com/laidoff/2009/08/04/landing-a-marketing-job-after-building-a-personal-brand/ Wednesday, October 14, 2009
  16. 16. The Rise of a Renaissance Period Wednesday, October 14, 2009
  17. 17. RenGen: Renaissance Generation The good news: We are on the brink of a Renaissance. The bad news: Many still see America as a cultural wasteland defined by reality television and fast food. Wednesday, October 14, 2009
  18. 18. RenGen Desires • Desire to express ideas aesthetically • Renewed interest in learning • Interest in enlightenment • Taking a stand on issues Wednesday, October 14, 2009
  19. 19. Social Media cultivates the RenGen spirit Wednesday, October 14, 2009
  20. 20. Welcome to the Personal Brand Era Wednesday, October 14, 2009
  21. 21. The Personal Brand Era 1. Story 2. Creation 3. Curation* 4. Distribution 5. Monitoring 6. TOS* Wednesday, October 14, 2009
  22. 22. 1) Story Your brand story told over time In different places brought together Wednesday, October 14, 2009
  23. 23. 2) Creation are you an artist? patrons and collectors control of your creations? CVs instead of Resumes Wednesday, October 14, 2009
  24. 24. 3) Curation* put your best self forward be selective with sites + brands time plays a role in selection stay in control Wednesday, October 14, 2009
  25. 25. 4) Distribution get the word out break through the clutter your 15 minutes where you want it control your reach + associations Wednesday, October 14, 2009
  26. 26. 5) Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention” Wednesday, October 14, 2009
  27. 27. 6) Terms of Service (TOS)* automated methods of content and brand association revoke rights similar to hollywood “morality clauses” your personal brand contracts expression of licenses Wednesday, October 14, 2009
  28. 28. (once more) The Personal Brand Era 1. Story 2. Creation 3. Curation* 4. Distribution 5. Monitoring 6. TOS* Wednesday, October 14, 2009
  29. 29. Personal Brand vs. Reputation Jenny www.thebloggess.com Photo thanks to Chookooloonks Wednesday, October 14, 2009
  30. 30. Take a deep breath... Wednesday, October 14, 2009
  31. 31. 23 on Twitter 14,380 followers 25 on Facebook 650 visits Personal Brands are good for business Wednesday, October 14, 2009
  32. 32. 3,400 page views / 6 months from employee site referrals $1 / click PPC advertising $6000 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, October 14, 2009
  33. 33. Businesses can help Personal Brands Wednesday, October 14, 2009
  34. 34. You are YOUR brand. Take the Power back. Wednesday, October 14, 2009
  35. 35. Welcome to the Personal Brand Era Wednesday, October 14, 2009
  36. 36. Wednesday, October 14, 2009
  37. 37. Ed Schipul // CEO Schipul - The Web Marketing Company eschipul@schipul.com (281) 497.6567, ext. 519 Personal Brand page: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, October 14, 2009
  38. 38. Thanks to some great CC photographers! Slide 1 + 35: www.flickr.com/photos/dg_pics/2509259255 Slide 2: www.flickr.com/photos/luc_viatour/1264349089 Slide 3: www.flickr.com/photos/paulgi/280789933 Slide 5: http://www.flickr.com/photos/14838182@N00/3237164755/ http://www.flickr.com/photos/29231008@N05/3093344045/ http://www.flickr.com/photos/11051496@N00/3404860452/ http://www.flickr.com/photos/25062009@N05/3403580377/ http://www.flickr.com/photos/35703177@N00/845940422/ http://www.flickr.com/photos/20158323@N04/3411247206/ Slide 7: http://www.flickr.com/photos/whitehouse/3953033169/ Slide 8: www.flickr.com/photos/scobleizer/2264764769 Wednesday, October 14, 2009
  39. 39. Thanks to some great CC photographers! Slide 12: www.flickr.com/photos/eole/3215868087/ Slide 13: www.flickr.com/photos/paulgi/280789933 Slide 16: www.flickr.com/photos/urnes/448552660 Slide 18: www.flickr.com/photos/70011449@N00/3038241257/ Slide 20: www.flickr.com/photos/graphistolage/3922258687 Slide 21: www.flickr.com/photos/graphistolage/3976049155 Slide 22: www.flickr.com/photos/graphistolage/3125013467 Slide 23: www.flickr.com/photos/graphistolage/3423570601 Slide 24: www.flickr.com/photos/graphistolage/3684170712/ Wednesday, October 14, 2009
  40. 40. Thanks to some great CC photographers! Slide 33: www.flickr.com/photos/66995057@N00/3913262398/ www.flickr.com/photos/34606192@N00/288022773/ www.flickr.com/photos/41174852@N00/3530816978/ www.flickr.com/photos/88448902@N00/448512720/ Slide 36: www.flickr.com/photos/coreburn/487357814 Wednesday, October 14, 2009
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