The Personal Brand Era Cometh

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  • 1. Looking Towards the Future: The Personal Brand Era Cometh Ed Schipul Schipul - The Web Marketing Company www.schipul.com Wednesday, October 14, 2009
  • 2. Let’s talk about... • Where are we coming from? • A ‘Renaissance Generation’ • The Personal Brand Era Wednesday, October 14, 2009
  • 3. Notice anything different lately? Wednesday, October 14, 2009
  • 4. Societal altering shifts in a matter of years Wednesday, October 14, 2009
  • 5. Some current challenges Wednesday, October 14, 2009
  • 6. So, who can you trust? Wednesday, October 14, 2009
  • 7. Politicians? Wednesday, October 14, 2009
  • 8. Uber-corporations? Wednesday, October 14, 2009
  • 9. The Media? Wednesday, October 14, 2009
  • 10. It’s time for a change Wednesday, October 14, 2009
  • 11. YOU tell YOUR story Wednesday, October 14, 2009
  • 12. YOU grow YOUR brand Wednesday, October 14, 2009
  • 13. The Brand called YOU “Personal Branding is the process whereby people and their careers are marked as brands.” Wednesday, October 14, 2009
  • 14. “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.” Tom Peters - Fast Company 8/2007 http://www.fastcompany.com/magazine/10/brandyou.html Wednesday, October 14, 2009
  • 15. Job hunting through Personal Branding “I think it’s important to maintain my personal brand, separate from the company. Especially since I worked so hard over the past year to build it — it would be a shame to let it go.” Rachel Levy (@bostonmarketer) http://blogs.wsj.com/laidoff/2009/08/04/landing-a-marketing-job-after-building-a-personal-brand/ Wednesday, October 14, 2009
  • 16. The Rise of a Renaissance Period Wednesday, October 14, 2009
  • 17. RenGen: Renaissance Generation The good news: We are on the brink of a Renaissance. The bad news: Many still see America as a cultural wasteland defined by reality television and fast food. Wednesday, October 14, 2009
  • 18. RenGen Desires • Desire to express ideas aesthetically • Renewed interest in learning • Interest in enlightenment • Taking a stand on issues Wednesday, October 14, 2009
  • 19. Social Media cultivates the RenGen spirit Wednesday, October 14, 2009
  • 20. Welcome to the Personal Brand Era Wednesday, October 14, 2009
  • 21. The Personal Brand Era 1. Story 2. Creation 3. Curation* 4. Distribution 5. Monitoring 6. TOS* Wednesday, October 14, 2009
  • 22. 1) Story Your brand story told over time In different places brought together Wednesday, October 14, 2009
  • 23. 2) Creation are you an artist? patrons and collectors control of your creations? CVs instead of Resumes Wednesday, October 14, 2009
  • 24. 3) Curation* put your best self forward be selective with sites + brands time plays a role in selection stay in control Wednesday, October 14, 2009
  • 25. 4) Distribution get the word out break through the clutter your 15 minutes where you want it control your reach + associations Wednesday, October 14, 2009
  • 26. 5) Monitoring monitor the buzz evaluate your message evaluate how others perceive you “sympathy” “intention” Wednesday, October 14, 2009
  • 27. 6) Terms of Service (TOS)* automated methods of content and brand association revoke rights similar to hollywood “morality clauses” your personal brand contracts expression of licenses Wednesday, October 14, 2009
  • 28. (once more) The Personal Brand Era 1. Story 2. Creation 3. Curation* 4. Distribution 5. Monitoring 6. TOS* Wednesday, October 14, 2009
  • 29. Personal Brand vs. Reputation Jenny www.thebloggess.com Photo thanks to Chookooloonks Wednesday, October 14, 2009
  • 30. Take a deep breath... Wednesday, October 14, 2009
  • 31. 23 on Twitter 14,380 followers 25 on Facebook 650 visits Personal Brands are good for business Wednesday, October 14, 2009
  • 32. 3,400 page views / 6 months from employee site referrals $1 / click PPC advertising $6000 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, October 14, 2009
  • 33. Businesses can help Personal Brands Wednesday, October 14, 2009
  • 34. You are YOUR brand. Take the Power back. Wednesday, October 14, 2009
  • 35. Welcome to the Personal Brand Era Wednesday, October 14, 2009
  • 36. Wednesday, October 14, 2009
  • 37. Ed Schipul // CEO Schipul - The Web Marketing Company eschipul@schipul.com (281) 497.6567, ext. 519 Personal Brand page: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, October 14, 2009
  • 38. Thanks to some great CC photographers! Slide 1 + 35: www.flickr.com/photos/dg_pics/2509259255 Slide 2: www.flickr.com/photos/luc_viatour/1264349089 Slide 3: www.flickr.com/photos/paulgi/280789933 Slide 5: http://www.flickr.com/photos/14838182@N00/3237164755/ http://www.flickr.com/photos/29231008@N05/3093344045/ http://www.flickr.com/photos/11051496@N00/3404860452/ http://www.flickr.com/photos/25062009@N05/3403580377/ http://www.flickr.com/photos/35703177@N00/845940422/ http://www.flickr.com/photos/20158323@N04/3411247206/ Slide 7: http://www.flickr.com/photos/whitehouse/3953033169/ Slide 8: www.flickr.com/photos/scobleizer/2264764769 Wednesday, October 14, 2009
  • 39. Thanks to some great CC photographers! Slide 12: www.flickr.com/photos/eole/3215868087/ Slide 13: www.flickr.com/photos/paulgi/280789933 Slide 16: www.flickr.com/photos/urnes/448552660 Slide 18: www.flickr.com/photos/70011449@N00/3038241257/ Slide 20: www.flickr.com/photos/graphistolage/3922258687 Slide 21: www.flickr.com/photos/graphistolage/3976049155 Slide 22: www.flickr.com/photos/graphistolage/3125013467 Slide 23: www.flickr.com/photos/graphistolage/3423570601 Slide 24: www.flickr.com/photos/graphistolage/3684170712/ Wednesday, October 14, 2009
  • 40. Thanks to some great CC photographers! Slide 33: www.flickr.com/photos/66995057@N00/3913262398/ www.flickr.com/photos/34606192@N00/288022773/ www.flickr.com/photos/41174852@N00/3530816978/ www.flickr.com/photos/88448902@N00/448512720/ Slide 36: www.flickr.com/photos/coreburn/487357814 Wednesday, October 14, 2009