The Mobile Web for PR Pros

1,639 views

Published on

Mobile Web for public relations professionals - given to the Public Relations Association of Mississippi (PRAM).

Published in: Technology, Business
1 Comment
1 Like
Statistics
Notes
  • Very interesting slide! Would love to see a more up to date presentation. Here is a relevant post about mobile web and communications http://bit.ly/eore3z
    Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,639
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
57
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

The Mobile Web for PR Pros

  1. 1. Public Relations Association of Mississippi November 10, 2008 In the Palm of Your Hand: How Communicators are making a Splash on the Mobile Web Ed Schipul http://flickr.com/photos/adwriter/233031265/ eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  2. 2. What do cell phones have to do Obama with politics? http://flickr.com/photos/joecrimmings/1977376708/
  3. 3. Let’s talk about... • What is Mobile Web? • How to utilize the Mobile Web today! • Who is using Mobile Web? • Bonus round: Mobile Web tools/toys http://www.flickr.com/photos/jonjon_2k8/340305918/ On-the-go tools for on-the-go communication
  4. 4. The Communicator’s toolset: Where things are going
  5. 5. Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
  6. 6. http://www.flickr.com/photos/ucumari/2317386162/ Mobile! http://www.flickr.com/photos/jbuhler/29493344/ http://www.flickr.com/photos/mastrobiggo/2414317157/ http://www.flickr.com/photos/davyrocket/82339986/ http://www.flickr.com/photos/gaetanlee/118885175 http://www.flickr.com/photos/andresmartin/2379157808/
  7. 7. Technology is great, but it’s all about PEOPLE http://www.flickr.com/photos/libraryman/414960752
  8. 8. Brain candy from Tomi Ahonen research So why do you care? • 30% Internet users access ONLY through Mobile (over 850 million) • 92,000 text messages sent EVERY SECOND • 2.8 trillion text messages sent in 2007 http://www.flickr.com/photos/whartz/2092971356/ • SMS = $100 billion/year industry • www.communities-dominate.blogs.com
  9. 9. 2.7 Billion Mobile Phones
  10. 10. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  11. 11. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  12. 12. But what is the Mobile Web?
  13. 13. Not just the coolest new handheld Not just iPhones or text messaging Not just PC Web on your cell phone
  14. 14. Mobile Web = New way of communicating • Create new value • Grow Community • Interactive campaigns • Reach those on-the-go http://flickr.com/photos/eschipul/743621029/
  15. 15. Content vs. Context
  16. 16. 2.7 Billion Mobile Phones Where you are really really matters
  17. 17. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  18. 18. What else do folks do while driving? www.trapster.com Trapster - a Mobile
  19. 19. How to give your visitors a Mobile experience
  20. 20. Providing the Mobile experience 1. Do NOTHING!
  21. 21. Providing the Mobile experience 2. Simplify, simplify, simplify Reduce your images and styling www.davidville.com www.happykatie.tumblr.com
  22. 22. Providing the Mobile experience 3. Use handheld stylesheets
  23. 23. Providing the Mobile experience 4. Create a separate Mobile Web site http://www.kayak.com/ http://www.kayak.com/moby/
  24. 24. Who is using Mobile Web?
  25. 25. Obama announces his running mate and customizes cell phone wallpaper Getting the VP word out to 2.9 million people http://www.barackobama.com/mobilev2/#
  26. 26. Congressman Culberson streams LIVE from his cell www.qik.com/johnculberson (35,000 views!!)
  27. 27. Let’s review... • Mobile Web = Mobile Humans • Context and immediacy is everything • Start with fresh Mobile content • Keep it simple, keep it fun http://flickr.com/photos/pollyann/2645907599/ Mobile Web connects Humans to info they want
  28. 28. Thanks for being here! Ed Schipul Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.flickr.com/photos/deneyterrio/2095590563/
  29. 29. Mobile tools for Mobile Communicators http://www.flickr.com/photos/toma01/2171010315/
  30. 30. Lots of toys... But what do you really need?
  31. 31. Puts the full Web on your phone www.operamini.com
  32. 32. Search for free Google products for your phone model. Mobile: http://m.google.com Web: www.google.com/mobile
  33. 33. Mobile: http://m.flickr.com Web: www.flickr.com
  34. 34. Mobile: http://m.twitter.com Web: www.twitter.com
  35. 35. Mobile: http://m.facebook.com Web: www.facebook.com 1. Access messages 2. Update status 3. Use FB like a phone book 4. Upload photos and videos

×