The Mobile Web for PR Pros
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The Mobile Web for PR Pros

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Mobile Web for public relations professionals - given to the Public Relations Association of Mississippi (PRAM).

Mobile Web for public relations professionals - given to the Public Relations Association of Mississippi (PRAM).

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  • Very interesting slide! Would love to see a more up to date presentation. Here is a relevant post about mobile web and communications http://bit.ly/eore3z
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  • 1. Public Relations Association of Mississippi November 10, 2008 In the Palm of Your Hand: How Communicators are making a Splash on the Mobile Web Ed Schipul http://flickr.com/photos/adwriter/233031265/ eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  • 2. What do cell phones have to do Obama with politics? http://flickr.com/photos/joecrimmings/1977376708/
  • 3. Let’s talk about... • What is Mobile Web? • How to utilize the Mobile Web today! • Who is using Mobile Web? • Bonus round: Mobile Web tools/toys http://www.flickr.com/photos/jonjon_2k8/340305918/ On-the-go tools for on-the-go communication
  • 4. The Communicator’s toolset: Where things are going
  • 5. Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
  • 6. http://www.flickr.com/photos/ucumari/2317386162/ Mobile! http://www.flickr.com/photos/jbuhler/29493344/ http://www.flickr.com/photos/mastrobiggo/2414317157/ http://www.flickr.com/photos/davyrocket/82339986/ http://www.flickr.com/photos/gaetanlee/118885175 http://www.flickr.com/photos/andresmartin/2379157808/
  • 7. Technology is great, but it’s all about PEOPLE http://www.flickr.com/photos/libraryman/414960752
  • 8. Brain candy from Tomi Ahonen research So why do you care? • 30% Internet users access ONLY through Mobile (over 850 million) • 92,000 text messages sent EVERY SECOND • 2.8 trillion text messages sent in 2007 http://www.flickr.com/photos/whartz/2092971356/ • SMS = $100 billion/year industry • www.communities-dominate.blogs.com
  • 9. 2.7 Billion Mobile Phones
  • 10. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  • 11. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  • 12. But what is the Mobile Web?
  • 13. Not just the coolest new handheld Not just iPhones or text messaging Not just PC Web on your cell phone
  • 14. Mobile Web = New way of communicating • Create new value • Grow Community • Interactive campaigns • Reach those on-the-go http://flickr.com/photos/eschipul/743621029/
  • 15. Content vs. Context
  • 16. 2.7 Billion Mobile Phones Where you are really really matters
  • 17. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  • 18. What else do folks do while driving? www.trapster.com Trapster - a Mobile
  • 19. How to give your visitors a Mobile experience
  • 20. Providing the Mobile experience 1. Do NOTHING!
  • 21. Providing the Mobile experience 2. Simplify, simplify, simplify Reduce your images and styling www.davidville.com www.happykatie.tumblr.com
  • 22. Providing the Mobile experience 3. Use handheld stylesheets
  • 23. Providing the Mobile experience 4. Create a separate Mobile Web site http://www.kayak.com/ http://www.kayak.com/moby/
  • 24. Who is using Mobile Web?
  • 25. Obama announces his running mate and customizes cell phone wallpaper Getting the VP word out to 2.9 million people http://www.barackobama.com/mobilev2/#
  • 26. Congressman Culberson streams LIVE from his cell www.qik.com/johnculberson (35,000 views!!)
  • 27. Let’s review... • Mobile Web = Mobile Humans • Context and immediacy is everything • Start with fresh Mobile content • Keep it simple, keep it fun http://flickr.com/photos/pollyann/2645907599/ Mobile Web connects Humans to info they want
  • 28. Thanks for being here! Ed Schipul Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.flickr.com/photos/deneyterrio/2095590563/
  • 29. Mobile tools for Mobile Communicators http://www.flickr.com/photos/toma01/2171010315/
  • 30. Lots of toys... But what do you really need?
  • 31. Puts the full Web on your phone www.operamini.com
  • 32. Search for free Google products for your phone model. Mobile: http://m.google.com Web: www.google.com/mobile
  • 33. Mobile: http://m.flickr.com Web: www.flickr.com
  • 34. Mobile: http://m.twitter.com Web: www.twitter.com
  • 35. Mobile: http://m.facebook.com Web: www.facebook.com 1. Access messages 2. Update status 3. Use FB like a phone book 4. Upload photos and videos