0
Public Relations Association of Mississippi
                                                                         Novem...
What do cell phones have to do
 Obama
with politics?




http://flickr.com/photos/joecrimmings/1977376708/
Let’s talk about...

  • What is Mobile Web?


  • How to utilize the Mobile Web today!


  • Who is using Mobile Web?


 ...
The Communicator’s toolset:
 Where things are going
Anthropology of Cell Phones




       http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
http://www.flickr.com/photos/ucumari/2317386162/


                                                       Mobile!
         ...
Technology is great, but it’s all about PEOPLE
                                                 http://www.flickr.com/photo...
Brain candy from Tomi Ahonen research
 So why do you care?

• 30% Internet users access ONLY through Mobile (over 850 mill...
2.7 Billion Mobile Phones
Slide thanks to Houston Chronicle’s David Herrold:
 http://www.slideshare.net/davidherrold/mobile-best-practices-for-newsp...
Slide thanks to Houston Chronicle’s David Herrold:
http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspa...
But what is the Mobile Web?
Not just the coolest
              new handheld
 Not just iPhones
or text messaging

         Not just PC Web
        on y...
Mobile Web =
      New way of communicating
•   Create new value
•   Grow Community
•   Interactive campaigns
•   Reach th...
Content vs. Context
2.7 Billion Mobile Phones




Where you are really really matters
Slide thanks to Houston Chronicle’s David Herrold:
http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspa...
What else do folks do while driving?
                 www.trapster.com
Trapster - a Mobile
How to give your visitors
  a Mobile experience
Providing the Mobile experience

1. Do NOTHING!
Providing the Mobile experience

2. Simplify, simplify, simplify


                                    Reduce your images ...
Providing the Mobile experience

3. Use handheld stylesheets
Providing the Mobile experience

4. Create a separate Mobile Web site




              http://www.kayak.com/   http://www...
Who is using Mobile Web?
Obama announces his running mate and customizes cell phone wallpaper
Getting the VP word out to 2.9 million people




   ...
Congressman Culberson streams LIVE from his cell
www.qik.com/johnculberson (35,000 views!!)
Let’s review...

  • Mobile Web = Mobile Humans


  • Context and immediacy is everything


  • Start with fresh Mobile co...
Thanks for being here!



Ed Schipul


Blog: www.brandtobedetermined.com
Flickr: www.flickr.com/photos/eschipul
Twitter: ww...
Mobile tools for
Mobile Communicators




     http://www.flickr.com/photos/toma01/2171010315/
Lots of toys...




But what do you really need?
Puts the full Web on your phone
www.operamini.com
Search for free
  Google products
   for your phone
        model.
Mobile: http://m.google.com
Web: www.google.com/mobile
Mobile: http://m.flickr.com
Web: www.flickr.com
Mobile: http://m.twitter.com
Web: www.twitter.com
Mobile: http://m.facebook.com
       Web: www.facebook.com




1. Access messages
2. Update status
3. Use FB like a phone ...
The Mobile Web for PR Pros
The Mobile Web for PR Pros
The Mobile Web for PR Pros
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The Mobile Web for PR Pros

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Mobile Web for public relations professionals - given to the Public Relations Association of Mississippi (PRAM).

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  • Very interesting slide! Would love to see a more up to date presentation. Here is a relevant post about mobile web and communications http://bit.ly/eore3z
    Thanks
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Transcript of "The Mobile Web for PR Pros"

  1. 1. Public Relations Association of Mississippi November 10, 2008 In the Palm of Your Hand: How Communicators are making a Splash on the Mobile Web Ed Schipul http://flickr.com/photos/adwriter/233031265/ eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  2. 2. What do cell phones have to do Obama with politics? http://flickr.com/photos/joecrimmings/1977376708/
  3. 3. Let’s talk about... • What is Mobile Web? • How to utilize the Mobile Web today! • Who is using Mobile Web? • Bonus round: Mobile Web tools/toys http://www.flickr.com/photos/jonjon_2k8/340305918/ On-the-go tools for on-the-go communication
  4. 4. The Communicator’s toolset: Where things are going
  5. 5. Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
  6. 6. http://www.flickr.com/photos/ucumari/2317386162/ Mobile! http://www.flickr.com/photos/jbuhler/29493344/ http://www.flickr.com/photos/mastrobiggo/2414317157/ http://www.flickr.com/photos/davyrocket/82339986/ http://www.flickr.com/photos/gaetanlee/118885175 http://www.flickr.com/photos/andresmartin/2379157808/
  7. 7. Technology is great, but it’s all about PEOPLE http://www.flickr.com/photos/libraryman/414960752
  8. 8. Brain candy from Tomi Ahonen research So why do you care? • 30% Internet users access ONLY through Mobile (over 850 million) • 92,000 text messages sent EVERY SECOND • 2.8 trillion text messages sent in 2007 http://www.flickr.com/photos/whartz/2092971356/ • SMS = $100 billion/year industry • www.communities-dominate.blogs.com
  9. 9. 2.7 Billion Mobile Phones
  10. 10. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  11. 11. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  12. 12. But what is the Mobile Web?
  13. 13. Not just the coolest new handheld Not just iPhones or text messaging Not just PC Web on your cell phone
  14. 14. Mobile Web = New way of communicating • Create new value • Grow Community • Interactive campaigns • Reach those on-the-go http://flickr.com/photos/eschipul/743621029/
  15. 15. Content vs. Context
  16. 16. 2.7 Billion Mobile Phones Where you are really really matters
  17. 17. Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/
  18. 18. What else do folks do while driving? www.trapster.com Trapster - a Mobile
  19. 19. How to give your visitors a Mobile experience
  20. 20. Providing the Mobile experience 1. Do NOTHING!
  21. 21. Providing the Mobile experience 2. Simplify, simplify, simplify Reduce your images and styling www.davidville.com www.happykatie.tumblr.com
  22. 22. Providing the Mobile experience 3. Use handheld stylesheets
  23. 23. Providing the Mobile experience 4. Create a separate Mobile Web site http://www.kayak.com/ http://www.kayak.com/moby/
  24. 24. Who is using Mobile Web?
  25. 25. Obama announces his running mate and customizes cell phone wallpaper Getting the VP word out to 2.9 million people http://www.barackobama.com/mobilev2/#
  26. 26. Congressman Culberson streams LIVE from his cell www.qik.com/johnculberson (35,000 views!!)
  27. 27. Let’s review... • Mobile Web = Mobile Humans • Context and immediacy is everything • Start with fresh Mobile content • Keep it simple, keep it fun http://flickr.com/photos/pollyann/2645907599/ Mobile Web connects Humans to info they want
  28. 28. Thanks for being here! Ed Schipul Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.flickr.com/photos/deneyterrio/2095590563/
  29. 29. Mobile tools for Mobile Communicators http://www.flickr.com/photos/toma01/2171010315/
  30. 30. Lots of toys... But what do you really need?
  31. 31. Puts the full Web on your phone www.operamini.com
  32. 32. Search for free Google products for your phone model. Mobile: http://m.google.com Web: www.google.com/mobile
  33. 33. Mobile: http://m.flickr.com Web: www.flickr.com
  34. 34. Mobile: http://m.twitter.com Web: www.twitter.com
  35. 35. Mobile: http://m.facebook.com Web: www.facebook.com 1. Access messages 2. Update status 3. Use FB like a phone book 4. Upload photos and videos
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