The Mobile Web for PR Pros

Public Relations Association of Mississippi November 10, 2008 In the Palm of Your Hand: How Communicators are making a Splash on the Mobile Web Ed Schipul http://ﬂickr.com/photos/adwriter/233031265/ eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com

What do cell phones have to do Obama with politics? http://ﬂickr.com/photos/joecrimmings/1977376708/

Let’s talk about... • What is Mobile Web? • How to utilize the Mobile Web today! • Who is using Mobile Web? • Bonus round: Mobile Web tools/toys http://www.ﬂickr.com/photos/jonjon_2k8/340305918/ On-the-go tools for on-the-go communication

The Communicator’s toolset: Where things are going

Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/

http://www.flickr.com/photos/ucumari/2317386162/ Mobile! http://www.flickr.com/photos/jbuhler/29493344/ http://www.flickr.com/photos/mastrobiggo/2414317157/ http://www.flickr.com/photos/davyrocket/82339986/ http://www.flickr.com/photos/gaetanlee/118885175 http://www.flickr.com/photos/andresmartin/2379157808/

Technology is great, but it’s all about PEOPLE http://www.ﬂickr.com/photos/libraryman/414960752

Brain candy from Tomi Ahonen research So why do you care? • 30% Internet users access ONLY through Mobile (over 850 million) • 92,000 text messages sent EVERY SECOND • 2.8 trillion text messages sent in 2007 http://www.ﬂickr.com/photos/whartz/2092971356/ • SMS = $100 billion/year industry • www.communities-dominate.blogs.com

2.7 Billion Mobile Phones

Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/

But what is the Mobile Web?

Not just the coolest new handheld Not just iPhones or text messaging Not just PC Web on your cell phone

Mobile Web = New way of communicating • Create new value • Grow Community • Interactive campaigns • Reach those on-the-go http://ﬂickr.com/photos/eschipul/743621029/

Content vs. Context

2.7 Billion Mobile Phones Where you are really really matters

Slide thanks to Houston Chronicle’s David Herrold: http://www.slideshare.net/davidherrold/mobile-best-practices-for-newspapers/

What else do folks do while driving? www.trapster.com Trapster - a Mobile

How to give your visitors a Mobile experience

Providing the Mobile experience 1. Do NOTHING!

Providing the Mobile experience 2. Simplify, simplify, simplify Reduce your images and styling www.davidville.com www.happykatie.tumblr.com

Providing the Mobile experience 3. Use handheld stylesheets

Providing the Mobile experience 4. Create a separate Mobile Web site http://www.kayak.com/ http://www.kayak.com/moby/

Who is using Mobile Web?

Obama announces his running mate and customizes cell phone wallpaper Getting the VP word out to 2.9 million people http://www.barackobama.com/mobilev2/#

Congressman Culberson streams LIVE from his cell www.qik.com/johnculberson (35,000 views!!)

Let’s review... • Mobile Web = Mobile Humans • Context and immediacy is everything • Start with fresh Mobile content • Keep it simple, keep it fun http://ﬂickr.com/photos/pollyann/2645907599/ Mobile Web connects Humans to info they want

Thanks for being here! Ed Schipul Blog: www.brandtobedetermined.com Flickr: www.ﬂickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul http://www.ﬂickr.com/photos/deneyterrio/2095590563/

Mobile tools for Mobile Communicators http://www.flickr.com/photos/toma01/2171010315/

Lots of toys... But what do you really need?

Puts the full Web on your phone www.operamini.com

Search for free Google products for your phone model. Mobile: http://m.google.com Web: www.google.com/mobile

Mobile: http://m.flickr.com Web: www.flickr.com

Mobile: http://m.twitter.com Web: www.twitter.com

Mobile: http://m.facebook.com Web: www.facebook.com 1. Access messages 2. Update status 3. Use FB like a phone book 4. Upload photos and videos

The Mobile Web for PR Pros

by Ed Schipul

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