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TSPRA Ed Schipul

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Ed's talk from Texas School Public Relations Association

Ed's talk from Texas School Public Relations Association

Published in Business , Technology
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  • 1. Web 2.0 Trends Looking into the face of PR’s future Harnessing the chaos to encourage collaboration and engagement Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008
  • 2. Will YOUR school look like this in 20 years? EduNation - English class in Second Life (http://blog-efl.blogspot.com/)
  • 3. What we’ll talk about • Old vs. New Media - making our way to Web 2.0 • The new PR tools • How Web 2.0 is changing your world It’s not the technology, it’s the people!
  • 4. Traditional (old) Media
  • 5. Social (new) Media
  • 6. Feel overwhelmed? (me too)
  • 7. Find your happy place
  • 8. Social Media is a conversation...
  • 9. ... and people you know are already participating!
  • 10. But how do they do it?
  • 11. User Generated Content rocks! • Users create their own content • PR pros relinquish control • Real, everyday people: - Share - Collaborate - Influence - Publish - Connect - Communicate - Grow - Change the world
  • 12. Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:
  • 13. Edublogs - Online Blogging teacher network http://www.edublogs.org
  • 14. A high school English teacher’s musings http://lamppost.ca/Blog
  • 15. What does the Blogosphere say about you? Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  • 16. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Easy to create and add for faculty, parents or students Find your inspiration: - www.epnweb.org - http://recap.lotd.uk/podcasting - http://johnmerrow.blogspot.com http://www.flickr.com/photos/ollyhart/123420044/
  • 17. Social Media Tools RSS - Maintaining your brilliance How does it all work?
  • 18. Social Media Tools Online video - beyond stupid pet tricks Practical K-12 teaching resources for teachers and students www.teachertube.com Duke University improv campus club performances www.youtube.com/user/DukeUniversityImprov
  • 19. Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505 Who is your audience and what can you share with them?
  • 20. Everyone likes pictures Attract eyeballs with shared online photos www.flickr.com // www.picasaweb.google.com
  • 21. Library of Congress teaches online http://www.flickr.com/photos/library_of_congress
  • 22. www.creativecommons.org
  • 23. quot;While not originally developed as an education tool, Flickr, and other social networking technologies have the ability to play an important part in student motivation, retention and learning...” http://www.techlearning.com/story/showArticle.php?articleID=172302903
  • 24. Social Media Tools Social Networks http://teachers.yahoo.com Up and coming teacher and curriculum collaborative network http://nextgen.ning.com Educators devoted to using new online technologies
  • 25. Second Life = Virtual Classrooms! Online school collaboration in a virtual space: www.skoolaborate.com
  • 26. Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links www.edutaagger.com K-12 focused social bookmarking community • Share links with people that have similar topics of interest • Get great brain candy in return http://del.icio.us Popular bookmarking community • Easy automatic Blog posts! http://www.ma.gnolia.com Found is the new search
  • 27. Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you www.slideshare.net Find Ed’s presentation at www.slideshare.net/eschipul
  • 28. BE HEARD!!!
  • 29. Grow your brain
  • 30. Empower those around you
  • 31. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul
  • 32. Extra resources • Books to read: - Naked Conversations - Scoble / Israel • TED with Sir Ken Robinson Do Schools Kill Creativity? http://www.youtube.com/watch?v=iG9CE55wbtY • Blogs to read: - www.zephoria.org/thoughts - http://artichoke.typepad.com • Educators using Social Bookmarking: - http://deli.cio.us/noon - http://del.icio.us/cbonner - http://del.icio.us/gcps • Flickr for educators resources: - www.jakesonline.org/flickrsites.htm - http://k12online.wm.edu/usingflickr/usingflickr.html