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TSPRA Ed Schipul


Ed's talk from Texas School Public Relations Association

Ed's talk from Texas School Public Relations Association

Published in Business , Technology
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  • 1. Web 2.0 Trends Looking into the face of PR’s future Harnessing the chaos to encourage collaboration and engagement Ed Schipul // Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008
  • 2. Will YOUR school look like this in 20 years? EduNation - English class in Second Life (
  • 3. What we’ll talk about • Old vs. New Media - making our way to Web 2.0 • The new PR tools • How Web 2.0 is changing your world It’s not the technology, it’s the people!
  • 4. Traditional (old) Media
  • 5. Social (new) Media
  • 6. Feel overwhelmed? (me too)
  • 7. Find your happy place
  • 8. Social Media is a conversation...
  • 9. ... and people you know are already participating!
  • 10. But how do they do it?
  • 11. User Generated Content rocks! • Users create their own content • PR pros relinquish control • Real, everyday people: - Share - Collaborate - Influence - Publish - Connect - Communicate - Grow - Change the world
  • 12. Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:
  • 13. Edublogs - Online Blogging teacher network
  • 14. A high school English teacher’s musings
  • 15. What does the Blogosphere say about you? Google Trends search: Technorati search:
  • 16. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Easy to create and add for faculty, parents or students Find your inspiration: - - -
  • 17. Social Media Tools RSS - Maintaining your brilliance How does it all work?
  • 18. Social Media Tools Online video - beyond stupid pet tricks Practical K-12 teaching resources for teachers and students Duke University improv campus club performances
  • 19. Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site Who is your audience and what can you share with them?
  • 20. Everyone likes pictures Attract eyeballs with shared online photos //
  • 21. Library of Congress teaches online
  • 22.
  • 23. quot;While not originally developed as an education tool, Flickr, and other social networking technologies have the ability to play an important part in student motivation, retention and learning...”
  • 24. Social Media Tools Social Networks Up and coming teacher and curriculum collaborative network Educators devoted to using new online technologies
  • 25. Second Life = Virtual Classrooms! Online school collaboration in a virtual space:
  • 26. Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links K-12 focused social bookmarking community • Share links with people that have similar topics of interest • Get great brain candy in return Popular bookmarking community • Easy automatic Blog posts! Found is the new search
  • 27. Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you Find Ed’s presentation at
  • 28. BE HEARD!!!
  • 29. Grow your brain
  • 30. Empower those around you
  • 31. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company // (281) 497.6567 Blog: Flickr: Twitter: Find my slides on Slideshare:
  • 32. Extra resources • Books to read: - Naked Conversations - Scoble / Israel • TED with Sir Ken Robinson Do Schools Kill Creativity? • Blogs to read: - - • Educators using Social Bookmarking: - - - • Flickr for educators resources: - -