TSPRA Ed Schipul

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Ed's talk from Texas School Public Relations Association

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TSPRA Ed Schipul

  1. 1. Web 2.0 Trends Looking into the face of PR’s future Harnessing the chaos to encourage collaboration and engagement Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com Presented to Texas School Public Relations Association (TSPRA) March 18th, 2008
  2. 2. Will YOUR school look like this in 20 years? EduNation - English class in Second Life (http://blog-efl.blogspot.com/)
  3. 3. What we’ll talk about • Old vs. New Media - making our way to Web 2.0 • The new PR tools • How Web 2.0 is changing your world It’s not the technology, it’s the people!
  4. 4. Traditional (old) Media
  5. 5. Social (new) Media
  6. 6. Feel overwhelmed? (me too)
  7. 7. Find your happy place
  8. 8. Social Media is a conversation...
  9. 9. ... and people you know are already participating!
  10. 10. But how do they do it?
  11. 11. User Generated Content rocks! • Users create their own content • PR pros relinquish control • Real, everyday people: - Share - Collaborate - Influence - Publish - Connect - Communicate - Grow - Change the world
  12. 12. Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:
  13. 13. Edublogs - Online Blogging teacher network http://www.edublogs.org
  14. 14. A high school English teacher’s musings http://lamppost.ca/Blog
  15. 15. What does the Blogosphere say about you? Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  16. 16. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Easy to create and add for faculty, parents or students Find your inspiration: - www.epnweb.org - http://recap.lotd.uk/podcasting - http://johnmerrow.blogspot.com http://www.flickr.com/photos/ollyhart/123420044/
  17. 17. Social Media Tools RSS - Maintaining your brilliance How does it all work?
  18. 18. Social Media Tools Online video - beyond stupid pet tricks Practical K-12 teaching resources for teachers and students www.teachertube.com Duke University improv campus club performances www.youtube.com/user/DukeUniversityImprov
  19. 19. Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site http://www.youtube.com/watch?v=GjgNY4bppE8 http://news.gallaudet.edu/?id=12505 Who is your audience and what can you share with them?
  20. 20. Everyone likes pictures Attract eyeballs with shared online photos www.flickr.com // www.picasaweb.google.com
  21. 21. Library of Congress teaches online http://www.flickr.com/photos/library_of_congress
  22. 22. www.creativecommons.org
  23. 23. quot;While not originally developed as an education tool, Flickr, and other social networking technologies have the ability to play an important part in student motivation, retention and learning...” http://www.techlearning.com/story/showArticle.php?articleID=172302903
  24. 24. Social Media Tools Social Networks http://teachers.yahoo.com Up and coming teacher and curriculum collaborative network http://nextgen.ning.com Educators devoted to using new online technologies
  25. 25. Second Life = Virtual Classrooms! Online school collaboration in a virtual space: www.skoolaborate.com
  26. 26. Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links www.edutaagger.com K-12 focused social bookmarking community • Share links with people that have similar topics of interest • Get great brain candy in return http://del.icio.us Popular bookmarking community • Easy automatic Blog posts! http://www.ma.gnolia.com Found is the new search
  27. 27. Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you www.slideshare.net Find Ed’s presentation at www.slideshare.net/eschipul
  28. 28. BE HEARD!!!
  29. 29. Grow your brain
  30. 30. Empower those around you
  31. 31. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 Blog: www.brandtobedetermined.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul Find my slides on Slideshare: www.slideshare.net/eschipul
  32. 32. Extra resources • Books to read: - Naked Conversations - Scoble / Israel • TED with Sir Ken Robinson Do Schools Kill Creativity? http://www.youtube.com/watch?v=iG9CE55wbtY • Blogs to read: - www.zephoria.org/thoughts - http://artichoke.typepad.com • Educators using Social Bookmarking: - http://deli.cio.us/noon - http://del.icio.us/cbonner - http://del.icio.us/gcps • Flickr for educators resources: - www.jakesonline.org/flickrsites.htm - http://k12online.wm.edu/usingflickr/usingflickr.html

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