Strategic PR with Social Media

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4 comments

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  • jhodgson Jacob Hodgson 10 months ago
    Great information as always.. I like the twitter sites you suggested.. great resources. Great examples of brand exposure with Social Media..
  • Lenze Philippe C 10 months ago
    Brilliant - great work. congratulations!
  • diaper_cream diaper_cream 10 months ago
    Really enjoyed this one :)
  • grahairs Graham Bennett 10 months ago
    Fascinating - Thanks for sharing this!
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Strategic PR with Social Media - Presentation Transcript

  1. Social Media Optimization: Putting the Relations back in PR http://flickr.com/photos/eschipul/2492689535/ Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  2. “For a slender figure, reach for a Lucky instead of a sweet” Selling cigarettes to women
  3. Easter Parade, 5th Avenue 1929 March 31, 1929 Torches of Freedom Easter Parade in NYC Bertha Hunt was Selling cigarettes to women using ‘Big Think’ Bernay’s secretary - not disclosed
  4. What we’ll talk about... •The PR campaign cycle •Traditional PR campaigns with a 2.0

Ed SchipulEd Schipul, 11 months ago

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