Strategic PR with Social Media
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Strategic PR with Social Media

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  • Great presentation...very informative and interesting...as a part of my university assignment I made a webcast on Social Media and Public Relations http://insidepublicrelations.blogspot.com/2010/02/social-media-and-public-relations.html
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  • This is exactly the presentation I was looking for. Will probably feature it in a post soon. Thanks!
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  • Great information as always.. I like the twitter sites you suggested.. great resources. Great examples of brand exposure with Social Media..
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  • Brilliant - great work. congratulations!
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  • Really enjoyed this one :)
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Strategic PR with Social Media Presentation Transcript

  • 1. Social Media Optimization: Putting the Relations back in PR http://flickr.com/photos/eschipul/2492689535/ Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com
  • 2. “For a slender figure, reach for a Lucky instead of a sweet” Selling cigarettes to women
  • 3. Easter Parade, 5th Avenue 1929 March 31, 1929 Torches of Freedom Easter Parade in NYC Bertha Hunt was Selling cigarettes to women using ‘Big Think’ Bernay’s secretary - not disclosed