0
www.flickr.com/photos/marcelgermain/3840003650
Museums in a 2.0 World
Social Media and the world of Curation
Ed Schipul | S...
www.flickr.com/photos/bump/3980940376
www.flickr.com/photos/eschipul/4290788284/
www.flickr.com/photos/eschipul/430975967
Some things we will look into today...


   • You, your Brand + the Web

   • Online toolkit

   • Offline infrastructure
 ...
Let’s talk Brands

www.flickr.com/photos/powerbooktrance/64059510
More than just a building
www.flickr.com/photos/eschipul/4301609721/   www.flickr.com/photos/eschipul/4301609721
More than just a person



               Hi, I’m happykatie
Welcome to the
Personal Brand Era
www.flickr.com/photos/limonada/543042006




                                          Your online tools
Who and Where is your audience?




   ????????????                    ????????????   ?

                    ????????????
Showcasing tremendous staff knowledge + brain candy
http://blog.hmns.org
Behind the scenes artist magic!
http://i-seldom-do.livejournal.com/
300 million
   Facebook-ers




307 million Americans
            www.flickr.com/photos/lynt/139770624
Avoiding someone?
 BLOCK THEM!
Strong fan following




                                                      Event planning




                        ...
fl

                            521 photos
  53 ‘yes’
194 ‘maybe’




              888 members
Sell stuff!




                                 Let your fans support you




                                           ...
The Facebook Marketing Bible:   www.insidefacebook.com
All about...
 Twitter
Twitter keeps everyone in the know




www.twitter.com/audreykawasaki
                                                    ...
Twitter keeps everyone in the know
Start loving...
Rich Media
Custom Web content




www.youtube.com/childrensmuseumhou




                     Share IRL promos


                    ...
Sharing your passion, your work, your heart
www.flickr.com/photos/tetheredto
http://www.flickr.com/groups/wikipedia_loves_art/pool/
((( make it work )))
infrastructure
Create HEROES




www.flickr.com/photos/piaser/3899847370
Help us create
Social Objects
           www.flickr.com/photos/jonlewisphotography/3706069312
Give the masses
      WiFi




            www.flickr.com/photos/polvero/3466964233/
((( think, plan, listen )))
listen listen listen
IceRocket: www.icerocket.com




    Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Listening and Engaging: Tracking Tools

Due diligence on your Story

                                           www,techno...
Addictive and essential Google Reader: www.google.com/reader
www.crowdeye.com




                                               http://search.twitter.com
           www.tweetbeep.com...
Let’s put it all together now

   • Find the tools that work for you

   • Grow your Heroes

   • Make it easy to talk abo...
Thanks for participating today!


Ed Schipul
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 500

...
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social Media
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Southeast Texas Museum Association Talk on Social Media

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My talk at SETMA on February 1, 2010.

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  • Transcript of "Southeast Texas Museum Association Talk on Social Media"

    1. 1. www.flickr.com/photos/marcelgermain/3840003650 Museums in a 2.0 World Social Media and the world of Curation Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
    2. 2. www.flickr.com/photos/bump/3980940376
    3. 3. www.flickr.com/photos/eschipul/4290788284/
    4. 4. www.flickr.com/photos/eschipul/430975967
    5. 5. Some things we will look into today... • You, your Brand + the Web • Online toolkit • Offline infrastructure www.flickr.com/photos/marcelgermain/3840003650 Using online tools for offline change Find this presentation: www.slideshare.net/eschipul
    6. 6. Let’s talk Brands www.flickr.com/photos/powerbooktrance/64059510
    7. 7. More than just a building www.flickr.com/photos/eschipul/4301609721/ www.flickr.com/photos/eschipul/4301609721
    8. 8. More than just a person Hi, I’m happykatie
    9. 9. Welcome to the Personal Brand Era
    10. 10. www.flickr.com/photos/limonada/543042006 Your online tools
    11. 11. Who and Where is your audience? ???????????? ???????????? ? ????????????
    12. 12. Showcasing tremendous staff knowledge + brain candy http://blog.hmns.org
    13. 13. Behind the scenes artist magic! http://i-seldom-do.livejournal.com/
    14. 14. 300 million Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
    15. 15. Avoiding someone? BLOCK THEM!
    16. 16. Strong fan following Event planning Rich Media How can you engage your Community? www.facebook.com/AmericanFolkArtMuseum
    17. 17. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
    18. 18. Sell stuff! Let your fans support you Start advertising! Share your favorite art
    19. 19. The Facebook Marketing Bible: www.insidefacebook.com
    20. 20. All about... Twitter
    21. 21. Twitter keeps everyone in the know www.twitter.com/audreykawasaki http://search.twitter.com www.twitter.com/AuroraPicture
    22. 22. Twitter keeps everyone in the know
    23. 23. Start loving... Rich Media
    24. 24. Custom Web content www.youtube.com/childrensmuseumhou Share IRL promos http://www.youtube.com/user/BrooklynMuseum
    25. 25. Sharing your passion, your work, your heart www.flickr.com/photos/tetheredto
    26. 26. http://www.flickr.com/groups/wikipedia_loves_art/pool/
    27. 27. ((( make it work ))) infrastructure
    28. 28. Create HEROES www.flickr.com/photos/piaser/3899847370
    29. 29. Help us create Social Objects www.flickr.com/photos/jonlewisphotography/3706069312
    30. 30. Give the masses WiFi www.flickr.com/photos/polvero/3466964233/
    31. 31. ((( think, plan, listen ))) listen listen listen
    32. 32. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
    33. 33. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
    34. 34. Addictive and essential Google Reader: www.google.com/reader
    35. 35. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
    36. 36. Let’s put it all together now • Find the tools that work for you • Grow your Heroes • Make it easy to talk about you www.flickr.com/photos/99047728@N00/395440228/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
    37. 37. Thanks for participating today! Ed Schipul Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 500 Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul
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