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Southeast Texas Museum Association Talk on Social Media

Southeast Texas Museum Association Talk on Social Media



My talk at SETMA on February 1, 2010.

My talk at SETMA on February 1, 2010.



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  • http://www.flickr.com/photos/bump/3980940376/sizes/l/
  • http://www.flickr.com/photos/19251296@N00/2254667375/ <br /> http://www.flickr.com/photos/32323502@N00/3535655870/ <br /> http://www.flickr.com/photos/84104729@N00/146816707/
  • www.flickr.com/photos/joao_pelo/2371399151 <br /> www.flickr.com/photos/hyperspace/351594112 <br /> http://www.flickr.com/photos/31533886@N00/3638884890/ <br /> http://www.flickr.com/photos/95572727@N00/310074290/

Southeast Texas Museum Association Talk on Social Media Southeast Texas Museum Association Talk on Social Media Presentation Transcript

  • www.flickr.com/photos/marcelgermain/3840003650 Museums in a 2.0 World Social Media and the world of Curation Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
  • www.flickr.com/photos/bump/3980940376
  • www.flickr.com/photos/eschipul/4290788284/
  • www.flickr.com/photos/eschipul/430975967
  • Some things we will look into today... • You, your Brand + the Web • Online toolkit • Offline infrastructure www.flickr.com/photos/marcelgermain/3840003650 Using online tools for offline change Find this presentation: www.slideshare.net/eschipul
  • Let’s talk Brands www.flickr.com/photos/powerbooktrance/64059510
  • More than just a building www.flickr.com/photos/eschipul/4301609721/ www.flickr.com/photos/eschipul/4301609721
  • More than just a person Hi, I’m happykatie
  • Welcome to the Personal Brand Era
  • www.flickr.com/photos/limonada/543042006 Your online tools
  • Who and Where is your audience? ???????????? ???????????? ? ????????????
  • Showcasing tremendous staff knowledge + brain candy http://blog.hmns.org
  • Behind the scenes artist magic! http://i-seldom-do.livejournal.com/
  • 300 million Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
  • Avoiding someone? BLOCK THEM!
  • Strong fan following Event planning Rich Media How can you engage your Community? www.facebook.com/AmericanFolkArtMuseum
  • fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  • Sell stuff! Let your fans support you Start advertising! Share your favorite art
  • The Facebook Marketing Bible: www.insidefacebook.com
  • All about... Twitter
  • Twitter keeps everyone in the know www.twitter.com/audreykawasaki http://search.twitter.com www.twitter.com/AuroraPicture
  • Twitter keeps everyone in the know
  • Start loving... Rich Media
  • Custom Web content www.youtube.com/childrensmuseumhou Share IRL promos http://www.youtube.com/user/BrooklynMuseum
  • Sharing your passion, your work, your heart www.flickr.com/photos/tetheredto
  • http://www.flickr.com/groups/wikipedia_loves_art/pool/
  • ((( make it work ))) infrastructure
  • Create HEROES www.flickr.com/photos/piaser/3899847370
  • Help us create Social Objects www.flickr.com/photos/jonlewisphotography/3706069312
  • Give the masses WiFi www.flickr.com/photos/polvero/3466964233/
  • ((( think, plan, listen ))) listen listen listen
  • IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  • Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • Addictive and essential Google Reader: www.google.com/reader
  • www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
  • Let’s put it all together now • Find the tools that work for you • Grow your Heroes • Make it easy to talk about you www.flickr.com/photos/99047728@N00/395440228/ Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
  • Thanks for participating today! Ed Schipul Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 500 Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul