Social Networks for Fundraising Professionals
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Social Networks for Fundraising Professionals - Presentation Transcript
- Ed Schipul [email_address] m
- www.schipul.com // www.eschipul.com www.flickr.com/eschipul
- Ever ridden a Duck?
- How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
- Let’s talk about...
- 3 Motivations of Humans
- Networking Online for Fundraisers
- Fundraising Tools
- Tap into the 3 Motivations of Humans
- A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
- Speak to your donor’s motivations Read more: http://www.schipul.com/en/art/?562
- Material
- Social
- Ideological
- 3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1. Cash 2. Discounts 3. Volunteers get free admission 4. Linkbacks to your site 5. Promotion* 1. Networking 2. Socialization 3. Identity 4. Certification / validation 5. Professional / Development 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion 1. Belief in a cause 2. Long-term political goal 3. Religious / spiritual 4. Self-actualization 5. Art
- For the FIRST TIME - you can FIND her! www.schipul.com/fayza
- AHA! Find your ideologues (thanks Internet!)
- Facebook groups + Causes
- Twitter tracking
- Google Alerts ( www.google.com/alerts )
- Technorati ( www.technorati.com )
- Flickr ( www.flickr.com )
- YouTube ( www.youtube.com )
- Make the connection, be a Storyteller
- What’s your Story?
- Young professionals? College students? Your friends? Where is your audience? How do you interact?
- Facebook - Causes and identifying heroes
- The Facebook Marketing Bible: www.insidefacebook.com
- Let Twitter members organize for your NPO www.twestival.com 2008:
- Micro Fundraising on Twitter Meet @pistachio
- www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
- Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
- Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
- Interact with the world through a Blog http://havefundogood.blogspot.com
- Online fundraising tools
- Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! $10 million total raised in 2 years
- Firstgiving - Free online fundraising pages Online Fundraising Tools
- Other tools for NPOS
- Salesforce for NPOs www.salesforce.com
- Google Grants www.google.com/grants
- http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
- What stays the same with online fundraising?
- Same old fundraising good stuff...
- People give to People - use the Web to humanize your NPO
- Multi-channel campaigns are still important, the Web isn’t 100%
- Real World events still matter
- What is different with online fundraising?
- Some changes with online fundraising
- Geography doesn’t matter anymore
- Photography & Video are HUGE!
- Social network involvement = interactive Public Relations
- Seek increased donors , not larger donations
- Recession? NPOs need to ask for...
- Volunteer time
- In-kind donations
- Smaller donations
- All the time - NPOs need to give back...
- Say THANK YOU
- Transparency
- Provide networking connections
- Let’s review...
- Make the connection, tell your Story
- Find the tools that work
- Discover what motivates your donor base
- Say THANK YOU!!
- Thanks for participating today!
- Ed Schipul
- CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567
- Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
- Find my slides on Slideshare: www.slideshare.net/eschipul
- Thanks to some GREAT photographers
- http://www.flickr.com/photos/35703177@N00/639154590/
- http://www.flickr.com/photos/poorfish/410056337
- http://www.flickr.com/photos/21922583@N02/2430939057/
- http://www.flickr.com/photos/73645804@N00/440672445/
- http://www.flickr.com/photos/21787159@N00/352250460/
- http://www.flickr.com/photos/94232810@N00/2096337817/
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