Your SlideShare is downloading. ×
0
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Networks for Fundraising Professionals

1,186

Published on

Published in: News & Politics, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,186
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. <ul><li>Ed Schipul [email_address] m </li></ul><ul><li>www.schipul.com // www.eschipul.com www.flickr.com/eschipul </li></ul>Online Fundraising for Nonprofits: Building relationships and sharing stories with your donors Building relationships and sharing stories with your donors www.flickr.com/photos/eschipul/3809214073/
  • 2. Ever ridden a Duck?
  • 3.  
  • 4. How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
  • 5. Let’s talk about... <ul><li>3 Motivations of Humans </li></ul><ul><li>Networking Online for Fundraisers </li></ul><ul><li>Fundraising Tools </li></ul>www.flickr.com/photos/eschipul/3820325003/
  • 6. Tap into the 3 Motivations of Humans
  • 7. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
  • 8. Speak to your donor’s motivations Read more: http://www.schipul.com/en/art/?562 <ul><li>Material </li></ul><ul><li>Social </li></ul><ul><li>Ideological </li></ul>http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
  • 9. 3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1. Cash 2. Discounts 3. Volunteers get free admission 4. Linkbacks to your site 5. Promotion* 1. Networking 2. Socialization 3. Identity 4. Certification / validation 5. Professional / Development 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion 1. Belief in a cause 2. Long-term political goal 3. Religious / spiritual 4. Self-actualization 5. Art
  • 10. For the FIRST TIME - you can FIND her! www.schipul.com/fayza
  • 11. AHA! Find your ideologues (thanks Internet!) <ul><li>Facebook groups + Causes </li></ul><ul><li>Twitter tracking </li></ul><ul><li>Google Alerts ( www.google.com/alerts ) </li></ul><ul><li>Technorati ( www.technorati.com ) </li></ul><ul><li>Flickr ( www.flickr.com ) </li></ul><ul><li>YouTube ( www.youtube.com ) </li></ul>
  • 12. Make the connection, be a Storyteller
  • 13. What’s your Story?
  • 14. Young professionals? College students? Your friends? Where is your audience? How do you interact?
  • 15. Facebook - Causes and identifying heroes
  • 16. The Facebook Marketing Bible: www.insidefacebook.com
  • 17. Let Twitter members organize for your NPO www.twestival.com 2008:
  • 18. Micro Fundraising on Twitter Meet @pistachio
  • 19. www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
  • 20. Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
  • 21. Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
  • 22. Interact with the world through a Blog http://havefundogood.blogspot.com
  • 23. Online fundraising tools
  • 24. Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! $10 million total raised in 2 years
  • 25. Firstgiving - Free online fundraising pages Online Fundraising Tools
  • 26. Other tools for NPOS <ul><li>Salesforce for NPOs www.salesforce.com </li></ul><ul><li>Google Grants www.google.com/grants </li></ul>Help is out there - be sure to look for it!
  • 27. http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
  • 28. What stays the same with online fundraising?
  • 29. Same old fundraising good stuff... <ul><li>People give to People - use the Web to humanize your NPO </li></ul><ul><li>Multi-channel campaigns are still important, the Web isn’t 100% </li></ul><ul><li>Real World events still matter </li></ul>www.flickr.com/photos/eschipul/3093512706/in/set-72157610919955950/
  • 30. What is different with online fundraising?
  • 31. Some changes with online fundraising <ul><li>Geography doesn’t matter anymore </li></ul><ul><li>Photography & Video are HUGE! </li></ul><ul><li>Social network involvement = interactive Public Relations </li></ul><ul><li>Seek increased donors , not larger donations </li></ul>www.theflip.com
  • 32. Recession? NPOs need to ask for... <ul><li>Volunteer time </li></ul><ul><li>In-kind donations </li></ul><ul><li>Smaller donations </li></ul>www.flickr.com/photos/eschipul/2038756441/in/set-72157603211632348/
  • 33. All the time - NPOs need to give back... <ul><li>Say THANK YOU </li></ul><ul><li>Transparency </li></ul><ul><li>Provide networking connections </li></ul>www.flickr.com/photos/37183619@N00/1574355240/
  • 34. Let’s review... <ul><li>Make the connection, tell your Story </li></ul><ul><li>Find the tools that work </li></ul><ul><li>Discover what motivates your donor base </li></ul><ul><li>Say THANK YOU!! </li></ul>www.flickr.com/photos/eschipul/3529646936/
  • 35. Thanks for participating today! <ul><li>Ed Schipul </li></ul><ul><li>CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 </li></ul><ul><li>Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul </li></ul><ul><li>Find my slides on Slideshare: www.slideshare.net/eschipul </li></ul>
  • 36. Thanks to some GREAT photographers <ul><li>http://www.flickr.com/photos/35703177@N00/639154590/ </li></ul><ul><li>http://www.flickr.com/photos/poorfish/410056337 </li></ul><ul><li>http://www.flickr.com/photos/21922583@N02/2430939057/ </li></ul><ul><li>http://www.flickr.com/photos/73645804@N00/440672445/ </li></ul><ul><li>http://www.flickr.com/photos/21787159@N00/352250460/ </li></ul><ul><li>http://www.flickr.com/photos/94232810@N00/2096337817/ </li></ul>

×