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Social Networks for Fundraising Professionals
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Social Networks for Fundraising Professionals

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    Social Networks for Fundraising Professionals Social Networks for Fundraising Professionals Presentation Transcript

      • Ed Schipul [email_address] m
      • www.schipul.com // www.eschipul.com www.flickr.com/eschipul
      Online Fundraising for Nonprofits: Building relationships and sharing stories with your donors Building relationships and sharing stories with your donors www.flickr.com/photos/eschipul/3809214073/
    • Ever ridden a Duck?
    •  
    • How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
    • Let’s talk about...
      • 3 Motivations of Humans
      • Networking Online for Fundraisers
      • Fundraising Tools
      www.flickr.com/photos/eschipul/3820325003/
    • Tap into the 3 Motivations of Humans
    • A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
    • Speak to your donor’s motivations Read more: http://www.schipul.com/en/art/?562
      • Material
      • Social
      • Ideological
      http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
    • 3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1. Cash 2. Discounts 3. Volunteers get free admission 4. Linkbacks to your site 5. Promotion* 1. Networking 2. Socialization 3. Identity 4. Certification / validation 5. Professional / Development 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion 1. Belief in a cause 2. Long-term political goal 3. Religious / spiritual 4. Self-actualization 5. Art
    • For the FIRST TIME - you can FIND her! www.schipul.com/fayza
    • AHA! Find your ideologues (thanks Internet!)
      • Facebook groups + Causes
      • Twitter tracking
      • Google Alerts ( www.google.com/alerts )
      • Technorati ( www.technorati.com )
      • Flickr ( www.flickr.com )
      • YouTube ( www.youtube.com )
    • Make the connection, be a Storyteller
    • What’s your Story?
    • Young professionals? College students? Your friends? Where is your audience? How do you interact?
    • Facebook - Causes and identifying heroes
    • The Facebook Marketing Bible: www.insidefacebook.com
    • Let Twitter members organize for your NPO www.twestival.com 2008:
    • Micro Fundraising on Twitter Meet @pistachio
    • www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
    • Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
    • Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
    • Interact with the world through a Blog http://havefundogood.blogspot.com
    • Online fundraising tools
    • Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! $10 million total raised in 2 years
    • Firstgiving - Free online fundraising pages Online Fundraising Tools
    • Other tools for NPOS
      • Salesforce for NPOs www.salesforce.com
      • Google Grants www.google.com/grants
      Help is out there - be sure to look for it!
    • http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
    • What stays the same with online fundraising?
    • Same old fundraising good stuff...
      • People give to People - use the Web to humanize your NPO
      • Multi-channel campaigns are still important, the Web isn’t 100%
      • Real World events still matter
      www.flickr.com/photos/eschipul/3093512706/in/set-72157610919955950/
    • What is different with online fundraising?
    • Some changes with online fundraising
      • Geography doesn’t matter anymore
      • Photography & Video are HUGE!
      • Social network involvement = interactive Public Relations
      • Seek increased donors , not larger donations
      www.theflip.com
    • Recession? NPOs need to ask for...
      • Volunteer time
      • In-kind donations
      • Smaller donations
      www.flickr.com/photos/eschipul/2038756441/in/set-72157603211632348/
    • All the time - NPOs need to give back...
      • Say THANK YOU
      • Transparency
      • Provide networking connections
      www.flickr.com/photos/37183619@N00/1574355240/
    • Let’s review...
      • Make the connection, tell your Story
      • Find the tools that work
      • Discover what motivates your donor base
      • Say THANK YOU!!
      www.flickr.com/photos/eschipul/3529646936/
    • Thanks for participating today!
      • Ed Schipul
      • CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567
      • Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
      • Find my slides on Slideshare: www.slideshare.net/eschipul
    • Thanks to some GREAT photographers
      • http://www.flickr.com/photos/35703177@N00/639154590/
      • http://www.flickr.com/photos/poorfish/410056337
      • http://www.flickr.com/photos/21922583@N02/2430939057/
      • http://www.flickr.com/photos/73645804@N00/440672445/
      • http://www.flickr.com/photos/21787159@N00/352250460/
      • http://www.flickr.com/photos/94232810@N00/2096337817/