Social Networks for Fundraising Professionals
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Social Networks for Fundraising Professionals Presentation Transcript

  • 1.
    • Ed Schipul [email_address] m
    • www.schipul.com // www.eschipul.com www.flickr.com/eschipul
    Online Fundraising for Nonprofits: Building relationships and sharing stories with your donors Building relationships and sharing stories with your donors www.flickr.com/photos/eschipul/3809214073/
  • 2. Ever ridden a Duck?
  • 3.  
  • 4. How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
  • 5. Let’s talk about...
    • 3 Motivations of Humans
    • Networking Online for Fundraisers
    • Fundraising Tools
    www.flickr.com/photos/eschipul/3820325003/
  • 6. Tap into the 3 Motivations of Humans
  • 7. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
  • 8. Speak to your donor’s motivations Read more: http://www.schipul.com/en/art/?562
    • Material
    • Social
    • Ideological
    http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
  • 9. 3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1. Cash 2. Discounts 3. Volunteers get free admission 4. Linkbacks to your site 5. Promotion* 1. Networking 2. Socialization 3. Identity 4. Certification / validation 5. Professional / Development 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion 1. Belief in a cause 2. Long-term political goal 3. Religious / spiritual 4. Self-actualization 5. Art
  • 10. For the FIRST TIME - you can FIND her! www.schipul.com/fayza
  • 11. AHA! Find your ideologues (thanks Internet!)
    • Facebook groups + Causes
    • Twitter tracking
    • Google Alerts ( www.google.com/alerts )
    • Technorati ( www.technorati.com )
    • Flickr ( www.flickr.com )
    • YouTube ( www.youtube.com )
  • 12. Make the connection, be a Storyteller
  • 13. What’s your Story?
  • 14. Young professionals? College students? Your friends? Where is your audience? How do you interact?
  • 15. Facebook - Causes and identifying heroes
  • 16. The Facebook Marketing Bible: www.insidefacebook.com
  • 17. Let Twitter members organize for your NPO www.twestival.com 2008:
  • 18. Micro Fundraising on Twitter Meet @pistachio
  • 19. www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
  • 20. Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
  • 21. Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
  • 22. Interact with the world through a Blog http://havefundogood.blogspot.com
  • 23. Online fundraising tools
  • 24. Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! $10 million total raised in 2 years
  • 25. Firstgiving - Free online fundraising pages Online Fundraising Tools
  • 26. Other tools for NPOS
    • Salesforce for NPOs www.salesforce.com
    • Google Grants www.google.com/grants
    Help is out there - be sure to look for it!
  • 27. http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
  • 28. What stays the same with online fundraising?
  • 29. Same old fundraising good stuff...
    • People give to People - use the Web to humanize your NPO
    • Multi-channel campaigns are still important, the Web isn’t 100%
    • Real World events still matter
    www.flickr.com/photos/eschipul/3093512706/in/set-72157610919955950/
  • 30. What is different with online fundraising?
  • 31. Some changes with online fundraising
    • Geography doesn’t matter anymore
    • Photography & Video are HUGE!
    • Social network involvement = interactive Public Relations
    • Seek increased donors , not larger donations
    www.theflip.com
  • 32. Recession? NPOs need to ask for...
    • Volunteer time
    • In-kind donations
    • Smaller donations
    www.flickr.com/photos/eschipul/2038756441/in/set-72157603211632348/
  • 33. All the time - NPOs need to give back...
    • Say THANK YOU
    • Transparency
    • Provide networking connections
    www.flickr.com/photos/37183619@N00/1574355240/
  • 34. Let’s review...
    • Make the connection, tell your Story
    • Find the tools that work
    • Discover what motivates your donor base
    • Say THANK YOU!!
    www.flickr.com/photos/eschipul/3529646936/
  • 35. Thanks for participating today!
    • Ed Schipul
    • CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567
    • Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul
    • Find my slides on Slideshare: www.slideshare.net/eschipul
  • 36. Thanks to some GREAT photographers
    • http://www.flickr.com/photos/35703177@N00/639154590/
    • http://www.flickr.com/photos/poorfish/410056337
    • http://www.flickr.com/photos/21922583@N02/2430939057/
    • http://www.flickr.com/photos/73645804@N00/440672445/
    • http://www.flickr.com/photos/21787159@N00/352250460/
    • http://www.flickr.com/photos/94232810@N00/2096337817/