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<ul><li>Ed Schipul  [email_address] m   </li></ul><ul><li>www.schipul.com  //  www.eschipul.com   www.flickr.com/eschipul ...
Ever ridden a Duck?
 
How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
Let’s talk about... <ul><li>3 Motivations of Humans </li></ul><ul><li>Networking Online for Fundraisers </li></ul><ul><li>...
Tap into the  3 Motivations of Humans
A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
Speak to your donor’s motivations Read more:  http://www.schipul.com/en/art/?562 <ul><li>Material </li></ul><ul><li>Social...
3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1.  Cash 2.  Discounts 3.  Volunteers get fre...
For the FIRST TIME - you can FIND her! www.schipul.com/fayza
AHA!  Find your ideologues (thanks Internet!) <ul><li>Facebook groups + Causes </li></ul><ul><li>Twitter tracking </li></u...
Make the connection, be a Storyteller
What’s your Story?
Young professionals? College students? Your friends? Where is your audience?  How do you interact?
Facebook - Causes and identifying heroes
The Facebook Marketing Bible:  www.insidefacebook.com
Let Twitter members organize  for  your NPO www.twestival.com  2008:
Micro Fundraising on Twitter  Meet @pistachio
www.threadbanger.com/post/12723 How can you play  with your audience? www.squarespace.com/iphone / www.flickr.com/photos/c...
Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo   NPOs can participate in special YouTub...
Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account...
Interact with the world through a Blog http://havefundogood.blogspot.com
Online fundraising tools
Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Tra...
Firstgiving - Free online fundraising pages Online Fundraising Tools
Other tools for NPOS <ul><li>Salesforce for NPOs www.salesforce.com   </li></ul><ul><li>Google Grants www.google.com/grant...
http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
What stays the same with online fundraising?
Same old fundraising good stuff... <ul><li>People give to People  -  use the Web to humanize your NPO </li></ul><ul><li>Mu...
What is different with  online fundraising?
Some changes with online fundraising <ul><li>Geography  doesn’t matter anymore </li></ul><ul><li>Photography & Video are H...
Recession? NPOs need to ask for... <ul><li>Volunteer time </li></ul><ul><li>In-kind donations </li></ul><ul><li>Smaller do...
All the time - NPOs need to give back... <ul><li>Say THANK YOU </li></ul><ul><li>Transparency </li></ul><ul><li>Provide ne...
Let’s review... <ul><li>Make the connection,   tell your Story </li></ul><ul><li>Find the tools that work </li></ul><ul><l...
Thanks for participating today! <ul><li>Ed Schipul </li></ul><ul><li>CEO, Schipul - The Web Marketing Company www.schipul....
Thanks to some GREAT photographers <ul><li>http://www.flickr.com/photos/35703177@N00/639154590/ </li></ul><ul><li>http://w...
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Social Networks for Fundraising Professionals

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Transcript of "Social Networks for Fundraising Professionals"

  1. 1. <ul><li>Ed Schipul [email_address] m </li></ul><ul><li>www.schipul.com // www.eschipul.com www.flickr.com/eschipul </li></ul>Online Fundraising for Nonprofits: Building relationships and sharing stories with your donors Building relationships and sharing stories with your donors www.flickr.com/photos/eschipul/3809214073/
  2. 2. Ever ridden a Duck?
  3. 4. How exciting are flying fish? www.flickr.com/photos/19243288@N00/2095191253/
  4. 5. Let’s talk about... <ul><li>3 Motivations of Humans </li></ul><ul><li>Networking Online for Fundraisers </li></ul><ul><li>Fundraising Tools </li></ul>www.flickr.com/photos/eschipul/3820325003/
  5. 6. Tap into the 3 Motivations of Humans
  6. 7. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
  7. 8. Speak to your donor’s motivations Read more: http://www.schipul.com/en/art/?562 <ul><li>Material </li></ul><ul><li>Social </li></ul><ul><li>Ideological </li></ul>http://www.flickr.com/photos/thegreentrilby/93788893/ http://www.flickr.com/photos/barackobamadotcom/2214065098/ http://www.cathedralgrove.se
  8. 9. 3 Motivations http://www.schipul.com/en/art/?562 Material Social Ideological 1. Cash 2. Discounts 3. Volunteers get free admission 4. Linkbacks to your site 5. Promotion* 1. Networking 2. Socialization 3. Identity 4. Certification / validation 5. Professional / Development 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion 1. Belief in a cause 2. Long-term political goal 3. Religious / spiritual 4. Self-actualization 5. Art
  9. 10. For the FIRST TIME - you can FIND her! www.schipul.com/fayza
  10. 11. AHA! Find your ideologues (thanks Internet!) <ul><li>Facebook groups + Causes </li></ul><ul><li>Twitter tracking </li></ul><ul><li>Google Alerts ( www.google.com/alerts ) </li></ul><ul><li>Technorati ( www.technorati.com ) </li></ul><ul><li>Flickr ( www.flickr.com ) </li></ul><ul><li>YouTube ( www.youtube.com ) </li></ul>
  11. 12. Make the connection, be a Storyteller
  12. 13. What’s your Story?
  13. 14. Young professionals? College students? Your friends? Where is your audience? How do you interact?
  14. 15. Facebook - Causes and identifying heroes
  15. 16. The Facebook Marketing Bible: www.insidefacebook.com
  16. 17. Let Twitter members organize for your NPO www.twestival.com 2008:
  17. 18. Micro Fundraising on Twitter Meet @pistachio
  18. 19. www.threadbanger.com/post/12723 How can you play with your audience? www.squarespace.com/iphone / www.flickr.com/photos/cybertoad/3211981392/ www.twitter.com/houstonzoo
  19. 20. Motivate your Community through video http://www.youtube.com/user/GreenpeaceVideo NPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
  20. 21. Share your challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good
  21. 22. Interact with the world through a Blog http://havefundogood.blogspot.com
  22. 23. Online fundraising tools
  23. 24. Facebook Causes - Central point for your NPO Online Fundraising Tools http://apps.facebook.com/causes/beneficiaries/11 Track your top recruiters Feature on your Profile page Chipin on Facebook! $10 million total raised in 2 years
  24. 25. Firstgiving - Free online fundraising pages Online Fundraising Tools
  25. 26. Other tools for NPOS <ul><li>Salesforce for NPOs www.salesforce.com </li></ul><ul><li>Google Grants www.google.com/grants </li></ul>Help is out there - be sure to look for it!
  26. 27. http://www.youtube.com/watch?v=ddO9idmax0o Micro-Blogging with Twitter ( www.twitter.com )
  27. 28. What stays the same with online fundraising?
  28. 29. Same old fundraising good stuff... <ul><li>People give to People - use the Web to humanize your NPO </li></ul><ul><li>Multi-channel campaigns are still important, the Web isn’t 100% </li></ul><ul><li>Real World events still matter </li></ul>www.flickr.com/photos/eschipul/3093512706/in/set-72157610919955950/
  29. 30. What is different with online fundraising?
  30. 31. Some changes with online fundraising <ul><li>Geography doesn’t matter anymore </li></ul><ul><li>Photography & Video are HUGE! </li></ul><ul><li>Social network involvement = interactive Public Relations </li></ul><ul><li>Seek increased donors , not larger donations </li></ul>www.theflip.com
  31. 32. Recession? NPOs need to ask for... <ul><li>Volunteer time </li></ul><ul><li>In-kind donations </li></ul><ul><li>Smaller donations </li></ul>www.flickr.com/photos/eschipul/2038756441/in/set-72157603211632348/
  32. 33. All the time - NPOs need to give back... <ul><li>Say THANK YOU </li></ul><ul><li>Transparency </li></ul><ul><li>Provide networking connections </li></ul>www.flickr.com/photos/37183619@N00/1574355240/
  33. 34. Let’s review... <ul><li>Make the connection, tell your Story </li></ul><ul><li>Find the tools that work </li></ul><ul><li>Discover what motivates your donor base </li></ul><ul><li>Say THANK YOU!! </li></ul>www.flickr.com/photos/eschipul/3529646936/
  34. 35. Thanks for participating today! <ul><li>Ed Schipul </li></ul><ul><li>CEO, Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567 </li></ul><ul><li>Blog: www.eschipul.com Flickr: www.flickr.com/photos/eschipul Twitter: www.twitter.com/eschipul </li></ul><ul><li>Find my slides on Slideshare: www.slideshare.net/eschipul </li></ul>
  35. 36. Thanks to some GREAT photographers <ul><li>http://www.flickr.com/photos/35703177@N00/639154590/ </li></ul><ul><li>http://www.flickr.com/photos/poorfish/410056337 </li></ul><ul><li>http://www.flickr.com/photos/21922583@N02/2430939057/ </li></ul><ul><li>http://www.flickr.com/photos/73645804@N00/440672445/ </li></ul><ul><li>http://www.flickr.com/photos/21787159@N00/352250460/ </li></ul><ul><li>http://www.flickr.com/photos/94232810@N00/2096337817/ </li></ul>
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